Content Marketing Institute

SEPTEMBER 14, 2018

Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend. Tracking via influencer marketing is notoriously difficult because there is no such thing as a linear consumer journey in 2018.

Act-On 111

Act-On Work Management Marketing Management Planning 111

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer. It was also ranked among the top 10 U.S.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Webbiquity

JANUARY 19, 2016

billion by 2018. 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). billion by 2018. Mothers with children under the age of five are the most active on social media. 90% of young adults (ages 18 to 29) use social media. 35% of those over age 65 do. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Content Standard

OCTOBER 9, 2018

As the age of interrupt-driven advertising draws to a close, content marketing is assuming a prominent role in the marketing mix. Voice-activated search , the Internet of Things , and other tech trends are already beginning to change how marketing takes place and expand the settings in which audiences experience your content.

ROI 78

ROI Enterprise Management Content Marketing Marketing Budget Creation 78

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. What podcast will be the best in 2018? Click To Tweet. Click To Tweet.

Examples 109

Examples Brand Identity Branding Paid Search Agency 109

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 In 2018, CTV surged ahead mobile in trends capturing the biggest portion of impressions and video completion rates among all devices as stated in the Extreme Reach Video Benchmarks 2018 Report.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Vidyard

MARCH 23, 2021

Whether you’ve just stepped onto the scene, or you’ve been using videos for ages, you need a road map outlining what it’s all for, where you’re going, and how you’ll measure success. Video in Business Benchmark Report Know where you stand, so you can stand out. Your video marketing strategy is every bit as important as execution.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Porch Group Media

MAY 21, 2019

While we know digital marketing is constantly evolving, what are the important statistics and trends that every marketer should know to inform their marketing strategy? Benchmark Email) Marketers should experiment with adding more types of triggered emails to their marketing mix. IAB 2018 Video Ad Spend Study). Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

DivvyHQ

MAY 2, 2018

The quote “If you fail to plan, you plan to fail,” has been thrown around for ages. In the 2018 Content Marketing Benchmarks, Budgets, and Trends Report compiled by CMI and MarketingProfs, only 8% of respondents rated the project management flow in their content creation process as “Excellent,” and only 28% dubbed theirs “Very Good.”

Planning 49

Planning Marketing & Strategy Content Budget Programs 49

DivvyHQ

NOVEMBER 26, 2018

The 2018 Benchmarking, Budgets, and Trends Report from Content Marketing Institute and MarketingProfs reveals that 77% of the most successful B2B marketers use them, compared to 36% of the least successful. Then, bank content concepts that answer those questions.

Planning 56

Planning Content Marketing Budget Programs Content 56

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. From Casie Gillette : Algorithm Analysis In The Age of Embeddings. From Anastasia Warren.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Firstly, standard age, demographics and interests which are Neilsen benchmarked. Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? The data falls into three areas. Secondly, location data. And thirdly, contextual. As for GDPR, it was broadly positive for us.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)?

Course 80

Course Planning Work Management Peer-to-peer 80

LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. I don’t think that trend is going to diminish. The Age of the Unicorns. Why Growth at All Costs?

Cost 45

Cost Allocation Terms and Conditions Burn Rate 45

LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. I don’t think that trend is going to diminish. The Age of the Unicorns. Why Growth at All Costs?

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. I don’t think that trend is going to diminish. The Age of the Unicorns. Why Growth at All Costs?

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

LeanData

NOVEMBER 25, 2015

Gurley, a general partner at Benchmark Capital, has been one of the leading voices sounding caution about the overheated state of the tech startup market and the need to return to solid business fundamentals. I don’t think that trend is going to diminish. The Age of the Unicorns. Why Growth at All Costs?

Cost 40

Cost Allocation Terms and Conditions Burn Rate 40

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales teams that use video get a 26% increase in replies ( SalesLoft, 2018 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). The State of Video Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Vidyard

MARCH 23, 2021

TikTok Video Statistics Video in Business Benchmark Report Know where you stand, so you can stand out. more often than deals that are closed/lost ( Zoom/Chorus, 2019 ) The use of video in customer and sales conversations, as well as prospecting, increased by 93% since 2019 ( Vidyard, 2021 ) Source: Vidyard 2021 Video Benchmark Report.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

BuzzSumo

JANUARY 13, 2022

It only came online in June 2018 and, at the time of writing, already has 67.6K This is a great example of linking a trending topic to an organization’s mission, and it ties into people’s desire to be a part of hot-button issues. Online since May 2018, the quiz has a total of 52.8k 1 Minute Quiz to Qualify – Lark.

Examples 142

Examples Content Lead Scoring Lead Ranking 142

Online Marketing Institute

JULY 27, 2018

Kleiner Perkins Caufield & Byers announced in its 2017 Internet Trends report that this trend isn’t limited to AI assistants: twenty percent of searches on mobile were voice searches, and that number is quickly rising. Use the results these tools give you as benchmarks. Try our classes for free.

Optimization 52

Optimization SEO Tips FAQ 52

DivvyHQ

SEPTEMBER 25, 2018

B2C Content Marketing 2018 Benchmarks, Budgets, and Trends ). 2018 Content Planning Report ). This makes plenty of sense: content is far more likely to drive action if it connects on that deeper level, rather than aligning simply with age, gender or location. 2018 Content Planning Report ). Unbounce ).

Stats 40

Stats Planning Content Marketing Content 40

Golden Spiral

DECEMBER 3, 2021

Note age group (and other demographic data if you wish) for each contact. Stay on top of the social media trends and conduct this research on an annual basis to make sure you don’t miss opportunities. Don’t use Facebook as a podium to boast about your products — use it to stimulate conversations about industry trends and obstacles.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Traditional benchmarking surveys. A 2018 study by BuzzSumo and Mantis Research explores marketers’ favorite research types.

Research 93

Research Lead Ranking Marketing Budget Creation Marketing Budget 93

Outgrow

NOVEMBER 4, 2022

Benchmarking your marketing strategy. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . Investing in immeasurable marketing tactics. Let’s do it.

Top of Funnel 52

Top of Funnel Efficiency Sales Management Demand 52

Golden Spiral

NOVEMBER 6, 2018

Give yourself a benchmark for what a social media win looks like. Facebook still continues to drive social media trends across multiple markets. And even though algorithms have been unpredictable, the trend of declining organic engagement from brand pages has been steady. What works for your company? LinkedIn’s Audience.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Sprout Social

OCTOBER 26, 2021

In the age of remote work and distributed teams, social recruiting has emerged as a powerful solution for companies not just because it gives them access to a wider range of potential applicants, but also because it could simplify the recruitment process. Verizon is one of many companies joining a growing trend on Facebook.

Resource Management 114

Resource Management Work Management Social Media Peer-to-peer 114

Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. CMOs and CIOs: Stronger Together in the Digital Age. B2B Marketing in 2020: 4 Trends to Try. Got CMO Skills?

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing started as the alternative to the ad age. They’ll also be in charge of staying up-to-date with SEO trends and making sure your content is as search-engine friendly as possible. Video trends.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Scoop.it

JANUARY 3, 2019

Accordingly to the 2013 Content Marketing Benchmarks, Trends and Budgets , 68% of marketers were using content curation as a content marketing tactic. How to Overcome Content Shock in the Digital Age . Some years have passed, but many marketers will agree that content curation is just as important today. are redeemed.

Curation 86

Curation Top of Funnel Content Marketing B2B Thought Leadership 86

Litmus

DECEMBER 21, 2020

It’s been a year for the history books, which is why we spent some time talking through those challenges, our favorite stats, trends, and email campaigns of the year, and what it all means for 2021 and beyond. Do you think any of these trends might be different for senior audiences (ages 65+)?

Webinar Metrics 85

Webinar Metrics B2B Thought Leadership Open Rate Click Rate 85