US martech spending set to break $20 billion this year; growth slowing
Martech
SEPTEMBER 9, 2022
this year — surpassing $20 billion, according to industry research eMarketer. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . Source: eMarketer , August 2022. marketing technology spending is expected to increase a healthy 14.3% Spending increased 20.9% in 2021, according to the report.
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