Sprout Social

JANUARY 30, 2017

In this article, we’ll provide seven tips on how to use Snapchat in your social media strategy for 2017: 1. Storytelling has been in our blood for centuries. In this even newer world of social content promotion, you have to work with surgical touch. Create Context With Stories. With Snapchat Stories, the idea is exactly the same.

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Tips Storytelling Demographics Creativity 105

Hubspot

MARCH 24, 2017

National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017. December 2017. March 2017. World Storytelling Day #WorldStorytellingDay. April 2017. June 2017. July 2017. January 2018.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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Storytelling Social Media Effectiveness Media 81

Kapost

MARCH 10, 2017

When it comes to connecting with customers, potential marketing partners, like minds and upcoming trends, B2B marketing events in 2017 provide an all-access pass. Make 2017 the Year to Hit Top B2B Marketing Events. April 23rd – 26th, 2017. Sirius Decisions 2017 Summit. September 5 – 8th, 2017.

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B2B Marketing B2B Advertising Agencies Work Management 66

Heinz Marketing

JANUARY 6, 2018

How to Increase Sales by Mastering the Art of Storytelling. No matter how productive you may have been in 2017, there’s always room for improvement. The post B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips appeared first on Heinz Marketing. Re-engagement emails play a vital role in the email lifecycle.

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Storytelling Tips B2B Trust Marketing 58

Adobe Experience Cloud Blog

OCTOBER 20, 2017

An effective digital marketing strategy for 2017 looks almost nothing like a strategy from 2015. John Jantsch—marketing consultant, speaker, and author of Duct Tape Marketing —agrees that storytelling needs to remain central. But digital technology is evolving at a rapid pace, and taking everything else with it.

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Paid Content Paid Search Agency Advertising Agencies Work Management 134

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. — Lindsay Bohigian (@LindsayBohigian) September 27, 2017.

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B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. But that future may not be far off. The third biggest trend is employee activation. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Don’t worry you can check it out here: We can’t wait to see what magic the final day of Marketing Nation Summit 2017 brings.

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Storytelling Planning Marketo Brand Identity 103

LeadSquared

DECEMBER 28, 2016

If 2016 saw the rise of online video, 2017 will see the explosion of video content on tiny mobile screens. NASSCOM estimates India to have 700 million smartphones by 2020, and 2017 will see the curve climb north, with majority of those consuming video content. The post Why Video Marketing will Help you Dominate 2017!

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Video Marketing Planning Viral Marketing Paid Search Agency 52

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. This is an increase from 44 percent in 2017 and 43 percent in 2016. B2B Marketers and the ROI of Video Content.

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Spending Studies Video Marketing Budget Programs 194

DivvyHQ

AUGUST 31, 2017

It’s all the more reason to join us at Content Marketing World 2017; say “buh-bye” to summer with a bang! Date: September 6, 2017. Date: September 6, 2017. Date: September 6, 2017. Date: September 6, 2017. Date: September 7, 2017. It’s one of those good news, bad news scenarios when #CMWorld rolls around.

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Digital Marketing Funnels Buyer Personas Planning Top of Funnel 41

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. Building a Story Brand : Clarify Your Message So Customers Will Listen by Donald Miller, 2017. The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

Anyword

OCTOBER 22, 2018

For the second edition of The Storytellers , our new blog series where we interview some of the publishing world’s most forward-thinking leaders, we spoke with Justin Wohl, Director of Operations, Product, & Business Development for Salon Media Group. Distribution is now the key for effective storytelling. The upshot?

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Storytelling Mobile Advertising Advertising Agencies Startups 51

Rain: The Growth Agency

MAY 5, 2020

We started planning for the big Pacific Northwest earthquake in 2017, so we already had a business continuity plan in place. The post Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t) appeared first on Rain the Growth Agency. Do we have the right technology and support for this new way of working?

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Storytelling Advertising Agencies Ad Agencies Youtube 52

Webbiquity

JUNE 2, 2020

Use STORYTELLING to build a connection. Rather than overwhelming your audience with an endless stream of figures and data, engage them through storytelling. He started niche photography business Refractique in 2017 after a corporate career in change management consulting. Keep their attention and interest in your idea.

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Peer-to-peer Storytelling Ideal Customer Profiles Conference 193

SocialPilot

MARCH 12, 2024

That is when they devised the “The Truth Is Hard” campaign, one of the most effective integrated marketing campaigns, launched for the first time on 26th February 2017. On the Road by Waze Waze used their data to create a sponsored marketing campaign in partnership with the New York Times in 2017.

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Paid Content Campaigns Examples Advertising Agencies 83

Vidyard

JANUARY 19, 2017

I quickly discovered that Stephanie and I shared a passion: storytelling. Stephanie told me she’s always considered herself a storyteller. Writing and storytelling was never just a pastime or hobby. Storytelling is a way to share a powerful message, but you have to know what the right message is. We can imagine even J.K.

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Storytelling Marketing Automation Services Work Management Marketing Management 50

DivvyHQ

SEPTEMBER 28, 2017

Our Top-3 Sessions from Content Marketing World 2017. Tim Washer: Improv Rules for B2B Storytelling. Improv Rules for B2B Storytelling – CMWorld 2017 from Tim Washer. With this in mind, here are some insights and presentations from some of our favorite Content Marketing World speakers this year. Trust your audience.

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Content Marketing Paid Search Agency Storytelling Content 40

Outbrain

OCTOBER 2, 2018

In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. To top that off, long-form video content (20+ minutes in length) saw the biggest gains in 2017, increasing by 159%. Moving from advertising to storytelling.

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Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. With this view of the landscape and what’s coming up on the horizon, we see zombie content marketing as the biggest challenge for brand publishers in 2017. Breakthrough storytelling. This might sound a little dire or pessimistic. But the warning signs are clear.

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Television marketing Content Marketing Branding Brand Identity 60

KoMarketing Associates

APRIL 24, 2017

The “Global Communications Report 2017” from the USC Annenberg School for Communication and Journalism recently discovered that 45 percent of in-house PR professionals believe public relations will become more closely aligned with marketing in the next five years. AI and Its Impact on Marketing.

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PR Public Relations DemandBase Advertising Agencies 120

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

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Conference PR Storytelling Public Relations 107

Contently

MAY 31, 2017

Storytelling has always been part of content marketing’s DNA. But as our CMO likes to remind us, storytelling alone is not a strategy. we decided to break down our internal data to see how different industries were performing in 2017 across three key metrics: average attention time, engagement rate, and finish rate.

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Content Marketing Best Practices Storytelling Content 148

Kapost

MARCH 31, 2017

Business storytelling is a creative discipline, too. The post Must-Knows for Building Your 2017 Content Marketing Budget appeared first on Kapost Content Marketing Blog. For many companies, the topic of a content marketing budget leaves a huge question mark. For one, content is an investment that often takes time to generate a return.

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Marketing Budget Marketing Budget Creation Budget Programs Top of Funnel 48

Content Standard

OCTOBER 21, 2016

With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. We recently took a look at the most important content marketing trends to consider in your 2017 budget. The post Should You Budget for Sponsored Content in 2017?

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Budget Programs Content Ad Frequency Social Networks 40

Zoominfo

OCTOBER 24, 2018

This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Consider these statistics: In 2017, global e-mail users amounted to 3.7 5. How to Incorporate Storytelling Into Your Recruiting Strategy. This concept is often referred to as brand storytelling.

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Buyer Personas B2B Zoominfo Paid Search Agency 140

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. In fact, I congratulate him for setting the tone for CMW 2017, and leaving us eager to attend sessions to find out how to build our audiences. Imagination at Work: Lessons in Storytelling from GE—Linda Boff. What does that mean?

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Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Martech

MAY 4, 2022

And it’s only when I landed in Canada as an immigrant in 2017 that I saw an opportunity to transition to marketing. I don’t think I’ve changed a lot of what I do from when I was a journalist, which is primarily to be a storyteller. I then kind of transitioned into corporate communications.

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SEO Cross-Selling Marketing & Strategy Storytelling 113

Kaon

AUGUST 23, 2017

August 14, 2017. Out in the small Massachusetts suburb of Maynard, there is an over 20-year-old company developing 3D product models and interactive storytelling applications for augmented reality (AR) and virtual reality (VR) B2B experiences. Kaon Interactive – Creating Engaging Customer Experiences With AR and VR. By Colin W.

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Interactive Marketing Storytelling eCommerce B2B Sales 0

Kaon

FEBRUARY 16, 2018

In October 2017, the Windows 10 Fall Creators Update was released, and the era of Windows Mixed Reality began as headsets and motion controllers become widely available, enabling low-cost, immersive WebVR experiences in Microsoft Edge. Experience WebVR here (3D Product Tour) in Microsoft Edge with a Windows Mixed Reality headset.

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Lead Ranking Press Product B2B Sales 113

DiscoverOrg

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Storytelling. Download the 2017 Growth Drivers Report to find out. Weak Storytelling. In seeking strengths in certain areas, you accept weaknesses in others. Sales Skill.

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Correlation Peer-to-peer Marketing Management Storytelling 120

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

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Storytelling Paid Search Agency Ads Advertising Agencies 46

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

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Storytelling Research Content Marketing Work Management 47

Contently

OCTOBER 4, 2017

“But you know what’s interesting, especially in today’s political climate that we’re dealing with in 2017, brands don’t really have a choice anymore.” Joe : And now your talk yesterday was about VR and emerging storytelling formats.

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Branding Brand Identity Paid Search Agency Storytelling 144

QuanticMind

OCTOBER 24, 2017

SMX East 2017, Day 1. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

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Paid Content Display Top of Funnel Cost Per Click 40

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products.

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Brand Identity Branding Advertising Mediums Paid Search Agency 97