Sales Engine

OCTOBER 1, 2016

If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! Let's do the math.

Planning 179

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 179

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

Email Marketing 218

Email Marketing ROI Social Media Trends 218

Marketing Insider Group

APRIL 11, 2017

Affiliate marketing is one of the oldest methods of making money for online marketers all over the world. The post 3 Tips For Affiliate Marketers In 2017 appeared first on Marketing Insider Group. Are you an entrepreneur who is looking for another mode of revenue? Like anything else, affiliate […].

Tips 209

Tips Marketing & Strategy Marketing Online Marketing 209

Marketing Insider Group

DECEMBER 27, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. The post 25 Content Marketing Stats to Guide Your 2017 Strategy appeared first on Marketing Insider Group. That’s why we’ve gathered 25 […].

Stats 249

Stats Marketing & Strategy Marketing Strategy Planning 249

Marketing Insider Group

DECEMBER 20, 2017

Email marketing continues to be one of the most effective channels to use to reach out to and stay connected with your customers. The post Top 10 Email Marketing Strategies from 2017 (And 1 for The Future) appeared first on Marketing Insider Group.

Email Marketing 249

Email Marketing Marketing & Strategy Marketing Strategy Open Rate 249

Marketing Insider Group

APRIL 19, 2017

Content marketing isn’t just a sideshow anymore. More and bigger companies are relying on it as one of their main marketing forms. No longer is content marketing something a handful of companies do. The post 5 Trends That Will Shape Content Marketing in 2017 appeared first on Marketing Insider Group.

Trends 226

Trends Content Marketing Content Paid Search Agency 226

Marketing Insider Group

JUNE 23, 2017

Here's how you and your organization can get collaboration right in 2017. The post Getting Collaboration Right in 2017 appeared first on Marketing Insider Group. What used to involve getting a few people around a table to plan, and then sending them off into the field, has now become much more dynamic and sophisticated.

Planning 196

Planning Organization Marketing & Strategy Marketing 196

Webbiquity

APRIL 20, 2017

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The biggest news in 2017 has so far been the Penguin 4.0 The biggest news in 2017 has so far been the Penguin 4.0 Guest post by Nathan Elly.

SEO 229

SEO PageRank Paid Search Agency Digital Marketing Funnels 229

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. Manufacturing Marketers and Content Marketing.

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

Marketing Insider Group

SEPTEMBER 6, 2017

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack.

Marketing & Strategy 236

Marketing & Strategy Marketing Marketing Strategy 236

Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet.

Content Marketing 226

Content Marketing Content Internet Marketing Marketing 226

Marketing Insider Group

DECEMBER 26, 2017

Ghandi (May 2017). It inspired her to start her blog Real Life Minimalism in May 2017 so she could help others. – Jenny (July 2017). in July 2017. Engage Weddings – Becca Poutney (August 2017). Inspired Life in Greece – Dena Argyropoulou (September 2017).

Blogger 254

Blogger Tips Comparison Top of Funnel 254

Marketing Insider Group

NOVEMBER 7, 2016

70% of B2B marketers expect their organizations to produce more content next year, according to the latest annual B2B Content Marketing Benchmarks, Budgets, and Trends research from Content Marketing Institute (CMI) and MarketingProfs.

B2B Marketing 237

B2B Marketing Content Marketing B2B Advertising Benchmark 237

Marketing Insider Group

JULY 18, 2017

As an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. You must have […].

Social Media 185

Social Media Social Marketing Media Marketing 185

KoMarketing Associates

DECEMBER 27, 2017

A post shared by KoMarketing (@komarketing) on Dec 18, 2017 at 4:06pm PST. What a year 2017 has been. KoMarketing’s Top 10 Posts of 2017. It has been an incredible team effort in generating over 200 content marketing assets throughout 2017. 30 SEO Best Practices for B2B Organizations in 2017.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Marketing Insider Group

DECEMBER 28, 2016

The post 3 Biggest Insights For B2B Marketing 2017 [Research] appeared first on Marketing Insider Group. You can go here to get the full story, but for the purposes of this survey, DGR defines a content-enabled campaign as a […].

Research 182

Research B2B Marketing B2B Customer Surveys 182

Sales Engine

OCTOBER 1, 2016

If you're like most companies, the pressure to hit Q4 numbers is so high that it's hard to even think about 2017 yet. But when should the Marketing department's 2017 quota start? If your company has a 90 day sales cycle, Marketing had better be focused on the 2017 plan October 1st 2016! Let's do the math.

Planning 120

Planning Sales Cycle Sales Qualified Leads Paid Search Agency 120

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

Marketing Insider Group

NOVEMBER 6, 2017

And, continuing to push for a better alignment of marketing with overall business strategy. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group.

CMO 227

CMO Marketing & Strategy Marketing Strategy Business 227

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel. Videos Gain Importance. The Growth of Remarketing.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

KoMarketing Associates

DECEMBER 19, 2017

With 2017 coming to a close, it’s time to look back on the past 12 months and prepare for 2018. At KoMarketing, it’s been a successful year and I’ve once again seen the content marketing team grow in terms of size and ability. If you’re familiar with content marketing, you know this is not realistic. Lack of a Defined Strategy.

B2B Marketing 177

B2B Marketing Content Marketing Lead Scoring Lead Ranking 177

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics.

Marketing Management 173

Marketing Management Data Hygiene Spending Marketing Report 173

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. While marketers may not be specifically adopting and shaping their marketing strategies around mobile, their audience is.”.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Convince & Convert

JULY 17, 2017

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. percent of marketers in 2017, compared to 61.1

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

KoMarketing Associates

DECEMBER 21, 2017

In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year! I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

JUNE 5, 2017

We don’t need to remind you how crucial a company website is in 2017. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group. The post Comprehensive Guide to Creating the Perfect B2B Website in 2017 appeared first on Marketing Insider Group.

Marketing Websites 186

Marketing Websites B2B Hubspot Impressions 186

KoMarketing Associates

FEBRUARY 23, 2017

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Sixty-three percent of marketers have an app to build customer loyalty. About 90 percent of marketing mobile initiatives are geared toward existing customers, according to respondents.

Mobile Marketing 125

Mobile Marketing Marketing Budget Creation Marketing Budget Mobile Advertising 125

Marketing Insider Group

MAY 2, 2017

Would you like to better manage changing priorities on your marketing team? How about getting increased visibility into the projects marketing is working on? The post Agile Marketing Takeaways from the 2017 State of Agile Report appeared first on The Agile Marketer.

Marketing Report 127

Marketing Report Work Management Marketing & Strategy Marketing 127

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Brightedge

NOVEMBER 1, 2017

Now is a good time to think about your 2018 marketing reading list. Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best books list, the recommended reading list below focuses only on books […].

Best Practices 109

Best Practices SEO Marketing Practices 109

The Forward Observer

MARCH 22, 2024

MKTG STINX by Bob Hoffman About the Book From the Author: There have been thousands of books and articles extolling the virtues of marketing and advertising. He is also among the most sought-after international speakers on advertising and marketing. Douglas Burdett, host of The Marketing Book Podcast. Well, now there is.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

InsightSquared

OCTOBER 11, 2017

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared.

SMB 166

SMB Case Study Case Studies CMO 166

Marketing Insider Group

FEBRUARY 6, 2018

To help you launch into a great year, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog in 2017. The post 10 Most Popular B2B Lead Generation Blog Posts of 2017 appeared first on Marketing Insider Group. The list starts […].

Lead Generation 141

Lead Generation Generation Aggregators Leads 141

Influitive

NOVEMBER 27, 2017

Advocamp 2017 promises to be the best year of the conference yet, with speakers like Sean Ellis, Jonah Berger, and Geoffrey Moore lined up and ready to share strategies for explosive, advocate-fueled growth. Advocamp is the largest customer advocacy, experience, and engagement conference, happening this year in San Francisco, December 6-8th.

Activities 133

Activities Conference Marketing & Strategy Marketing 133

Marketing Insider Group

MAY 2, 2017

Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. The post Social Media Engagement – 2017’s Surprising Best and Worst Performers appeared first on Marketing Insider Group. Since […].

Social Media 185

Social Media Media Best Practices Network Marketing 185

Contently

JANUARY 3, 2017

Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Will fake news change the way publishers pursue marketing? Erin Nelson, marketing editor.

Marketing AI 115

Marketing AI Demand Generation Agencies Paid Search Agency Enterprise Management 115