Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. For more stories, insights and market trends from ZoomInfo’s proprietary data, follow us on Medium.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . Video is a powerful medium for communicating with and engaging B2B buyers. Calculator .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

NetLine

APRIL 14, 2022

Since 2016, we’ve published our annual content consumption report with a few core pieces of information with the goal of improving upon the prior year’s efforts. But knowing that Marketers strive to make data-based decisions whenever they can, why would content creators focus on a medium that doesn’t yield as many registrations?

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

NuSpark Consulting

FEBRUARY 24, 2017

With account-based marketing, you identify organizations you want to sell to, tailor your marketing message and medium to them , and reach out to them directly. Source: ABM Benchmark Survey Report 2016, Demand Gen Report. 1] ABM Benchmark Survey Report 2016, Demand Gen Report, [link]. Yes, outbound is in again.)

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. Advancements in technology enabled agencies to develop campaigns across innovative new mediums, pushing the boundaries of digital advertising and inviting consumers to experience brands like never before. 4 of the Biggest Advertising Trends of 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. This growth is very real.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

AUGUST 26, 2016

And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. ” Are you among them? There’s power in its personalization. billion by the end of this year.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JUNE 24, 2016

100+ INBOUND 2016 Sessions Just Announced: Picks for Every Kind of Marketer. According to a Litmus survey of over 1K people, 40% said they're spammed by brands they subscribe to and/or buy from. At INBOUND 2016, Oli Gardner will unveil the most ridiculously complicated equation you’ve ever seen. For the Email Marketer.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 52

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. In 2016 influencer market size was $1.7 49% of people recently surveyed said they trust internet celebrities. Instagram has over 500,000 active influencers. Omnicore Agency ). million, 9.7 Rakuten Marketing ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Hubspot

MAY 7, 2020

Video also emerged as one of the prevailing content marketing mediums as the decade progressed, particularly among younger consumers. As I just mentioned, video was emerging as one of the most — if not the most — important mediums for content marketing at the end of this past decade. Image Source. Video made a push. Image Source.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”. The moral of the story?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Buffer

MAY 23, 2022

Emailing has especially proven to be an effective medium for small businesses to connect with their customers.  An Adobe survey found that 50 percent of users prefer receiving emails from businesses they follow. According to Mapp Digital’s email marketing report from 2016,   40.7

Small Business Marketing 106

Small Business Marketing Email Marketing Business Paid Search Agency 106

Salesforce Marketing Cloud

MARCH 22, 2022

— Osize (@osize) October 6, 2016. Film is a powerful medium. According to the digital skills index , only 31% of Gen Z survey respondents believe they have the advanced digital workplace skills needed by businesses today. For me, that was my story. I didn’t have the blueprint. The world is changing.

Business 98

Business Peer-to-peer Storytelling Communities 98

Contently

JANUARY 9, 2017

According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric.

Paid Search Agency 60

Paid Search Agency Ads Banner Ads Advertising Agencies 60

Vidyard

NOVEMBER 29, 2016

While many brands continue to chase the viral video hype, this report makes it clear that videos don’t need to go viral to be successful,” said Michael Litt, CEO and co-founder of Vidyard, which sponsored the survey. “In

Studies 65

Studies Account Based Marketing Analytics Video Marketing 65

Bannerflow

MARCH 8, 2019

In fact, programmatic channels are rapidly becoming the most important medium for digital marketers worldwide. For too long advertising via programmatic channels on TV has been limited; with too few avenues to buy and sell inventory via this medium. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Convince & Convert

JANUARY 5, 2016

“Half of the people who responded to this survey have fired an agency in the past 24 months.” B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends – North America. . “Things like company size and staff size aren’t as important as agencies may be thinking.” ” —@jaybaer. ” —@jaybaer.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Ad Agencies Skype 105

Vidyard

NOVEMBER 29, 2016

KITCHENER, Ontario – November 29, 2016 – Video remains the hottest and most effective form of marketing content, but many marketers are missing out on returns because they aren’t adequately measuring video performance, according to a new survey from Demand Metric. Video expanding beyond marketing departments. About Vidyard.

Studies 50

Studies Account Based Marketing Analytics Video Marketing 50

Strategic-IC

JANUARY 29, 2018

But if we consider the content distribution channels that marketers are starting to prioritise, we can see that visual content distribution, just as in 2016, is increasing in importance. Related: Interestingly, the most impressive statistical change is that only 9% of respondents cited ‘None of the above’, when asked the question “.what

Marketing AI 80

Marketing AI Marketing & Strategy Content Distribution 80

Hubspot

MAY 30, 2023

The same survey found that 81% of sales reps estimate they could meet their quotas and generate 38% more revenue for the company with reduced admin time. Our survey found that 38% of sales pros already use AI to summarize sales calls. Best for : Small-to-medium businesses, individuals, and startups. Sound familiar? Not so much.

Generation 76

Generation Lead Ranking Enterprise Management User-Generated Content 76

Biznology

AUGUST 15, 2016

The 2016 Edelman Trust Barometer found that over half the population doesn’t trust business executives to do what’s right (51%), saying that CEOs focus too much on short term financial results (67%), and lobbying (57%), but not enough on job creation (49%) or the long term impact (57%).

Brand Identity 80

Brand Identity Branding Peer-to-peer Terms and Conditions 80

Terminus

SEPTEMBER 11, 2017

This annual program recognizes the best companies in Atlanta based on anonymous employee surveys by Quantum Workplace. “We As Spett said in his interview with The Atlanta Business Chronicle : “Terminus has experienced phenomenal growth since we won #1 Best Place to Work in 2016. million, and now have 115+ full-time ‘Terminators.’In

Account Based Marketing 0

Account Based Marketing Best Practices ABM Lead Scoring 0

SugarCRM

MAY 11, 2016

Atlanta, GA – May 11, 2016 – Salesfusion , the leading marketing automation platform for small and mid-sized businesses, reported new survey results that detail the value that marketing automation delivers. About Salesfusion.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Work Management Studies 50

Leadspace

AUGUST 1, 2018

But despite that, direct mail is still a highly effective medium in its own right. When the Data & Marketing Association conducted a similar survey in 2016, they found that customer response rates stood at 5.3%, while prospect response rates were 2.9%. That represented an increase of 1.6% respectively from the previous year.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. In 2019, Instagram Stories hit 500 million daily users. So, what exactly is a good Story length?

Research 101

Research Work Management Storytelling Custom Publishing 101

Moz

OCTOBER 23, 2018

However, if there’s one format you want to be working with, use surveys. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. Surveys have more recently taken the mantle, but all content types have taken a dip since 2015.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

B2B Marketing Directions

AUGUST 21, 2016

Thought leadership disrupted: New rules for the content age is based on a survey (conducted in association with Hill+Knowlton Strategies) of 1,644 global marketing and business executives that was fielded in April 2016. In this post, I'm focusing on the survey data relating to executive respondents.

Thought Leadership 40

Thought Leadership Effectiveness Content Customer Surveys 40

Adobe Experience Cloud Blog

FEBRUARY 17, 2016

In 2015, video went from a consumer marketing rock star to a mainstream medium for B2B marketers, proving itself as an indispensable weapon in the battle for attention spans and audience engagement. As tools like video personalization become more popular in 2016, you won’t be sending videos simply to tell your story to your audience.

Top of Funnel 48

Top of Funnel Video Marketing Personalization B2B Thought Leadership 48

NuSpark Consulting

JULY 13, 2016

According to the 2016 B2B Marketing Trends Report by Webbiquity, B2B spending on digital marketing programs is projected to rise 15% over the next five years, and the share of budget dedicated to social media marketing is set to more than double. Social channels give us a window into the lives of consumers that no other medium can offer.

Social Media 100

Social Media Lead Scoring Lead Ranking Media 100

SnapApp

AUGUST 11, 2015

Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content. With these mediums, you can meet those needs and build ethos around your brand. Why is this important for you?

Paper 54

Paper B2B Marketing Planning Screencast 54

Hubspot

OCTOBER 29, 2019

The future of work is finding that happy medium of meeting both employees and customers where, when, and how they want. A 2019 survey by Randstad found that 33% of workers would quit their jobs if they were forced to follow a strict dress code, in favor of prioritizing comfort at their jobs (even over a $5k increase in salary).

Skype 59

Skype Paid Search Agency Budget Programs Rules 59

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. When is the last time you filled out a customer survey? Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. sponsored.

Social Media 111

Social Media Paid Content Media Business 111

US Data Corporation

APRIL 4, 2017

InfoTrends conducted a survey finding that while only 26% of millennials prefer email marketing, 38% prefer direct mail pieces. In 2016, the USPS found that 40% of millennials read direct mail thoroughly, compared to only 18% of non-millennials. minutes each day, compared to 7.9 minutes for Generation X and 8 minutes for Baby Boomers.

Effectiveness 49

Effectiveness Banner Ads Paid Search Agency Banners 49

US Data Corporation

APRIL 4, 2017

InfoTrends conducted a survey finding that while only 26% of millennials prefer email marketing, 38% prefer direct mail pieces. In 2016, the USPS found that 40% of millennials read direct mail thoroughly, compared to only 18% of non-millennials. minutes each day, compared to 7.9 minutes for Generation X and 8 minutes for Baby Boomers.

Effectiveness 49

Effectiveness Banner Ads Copyright Paid Search Agency 49

Content Standard

AUGUST 17, 2017

In the 2016 season, TV viewership dipped by an average of 8 percent. A survey from J.D. A more fundamental challenge, though, is the NFL’s reliance on TV as its main source of revenue, even as advertisers gradually move away from TV and into other mediums. Image attribution: Keith Allison.

Planning 44

Planning Advertising Agencies Paid Search Agency Brand Identity 44