KoMarketing Associates

JULY 2, 2018

This was compared to 27 percent for the second quarter of 2017, and 25 percent for the second quarter of 2016, marking a year-over-year increase.

Personalization 142

Personalization Broadcasting Blast Campaigns Response Rate 142

Litmus

MARCH 15, 2016

Though the Bruins fell 4-1, we had a blast spending time with each other and cheering on our favorite hockey team. The post Peek Inside Litmus Culture: 2016 Annual Team Retreat appeared first on Litmus Blog. Lots & lots of team bonding! Bruins game. View from the box! Leaping on Leap Day. Join our team ?.

Blast Campaigns 64

Blast Campaigns Paid Search Agency Act-On Creativity 64

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

ScanmarQED

OCTOBER 22, 2021

For this reason, we have been committed since 2016 to support the charity projects of the Rockids Foundation (www.rockids.org). We find it important to contribute to the health and education of the young and less privileged. The Rockids Foundation is focusing on projects in the former war-torn area in the North of Sri Lanka.

Blast Campaigns 52

Blast Campaigns Education Communities Organization 52

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Contently

JANUARY 22, 2021

The morning after the 2016 election, Rose Marcario, the CEO of Patagonia, woke up at 4 AM and decided that it was time to double down on the company’s activism. It even puts other banks that invest in arctic drilling on blast. Put on your reporter hat, and get to work.

Storytelling 218

Storytelling Trends Ethics Content 218

The Lead Agency

JUNE 6, 2019

Social media marketing budgets almost doubled, worldwide, between 2014 and 2016 (increasing from $16 Billion USD to $31 Billion USD 2014-2016 – Hootsuite 2016 ), it is past the time where businesses are able to ignore their social marketing strategy and spend, and most certainly need to start paying very close attention to the leaders in the field.

Social Media 69

Social Media Social Marketing B2B Marketing Paid Search Agency 69

Sales Engine

FEBRUARY 25, 2016

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. After all, not everyone is on Twitter, and email blasts are having diminishing returns. In other words, it’s not about you, it’s about them.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Biznology

JULY 19, 2018

We began in 2016 by designing a more sophisticated journey architecture. Rather than blasting messages at targets, we are gaining direct insight into what the customer or prospect is really seeking, in that moment, and where the prospect is in an overall life cycle. Best of all, sales increased by 336%.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Content Marketing Institute

FEBRUARY 5, 2018

Daily watch time for Facebook Live content has grown by more than four times since its launch in 2016. Daily watch time for Facebook Live broadcasts has grown by more than 4x since 2016 via @Facebook. Simply sharing your blog content via a social media blast isn’t going to cut it. Click To Tweet. Conclusion.

Social Media 167

Social Media Promotion Media Content 167

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. Stop blasting your audiences with one-sized-fits all messaging.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

SnapApp

AUGUST 15, 2016

We all had a blast! . In terms of swag, things you can throw and catch and that glow in the dark seem to be safe bets. SnapApp was also passing out drink coozies, which were quite popular on a 90+ degree day. Until next year BostonFest. Content loading.

Peer-to-peer 48

Peer-to-peer Blast Campaigns Startups Communities 48

6sense

DECEMBER 15, 2015

As a result, marketers waste time and money on untargeted tactics in the hope that broad marketing blasts will spark enough engagement to stimulate demand and help nurture prospects through the sales funnel.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Business Marketing Qualified Leads 48

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article.

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started. In 2016, Nonprofits Will Square Off Against. Bring on 2016. 3) The Move to Mobile.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Contently

JUNE 1, 2016

Korina Rodriguez (@korinitaaa) May 5, 2016. Mountain Dew: DEWcision 2016. Normally, my reaction to the words “DEWcision 2016” would be just … No. DEWcision 2016 gives Nascar fans a chance to race as one of the brand’s endorsers—Dale Earnhardt Jr., Taco Bell: Taco Filter.

Brand Identity 60

Brand Identity Branding Best Practices Eye-Tracking 60

Contently

JUNE 1, 2016

Korina Rodriguez (@korinitaaa) May 5, 2016. Mountain Dew: DEWcision 2016. Normally, my reaction to the words DEWcision 2016 would be just… No. DEWcision 2016 gives Nascar fans a chance to race as one of the brand’s endorsers—Dale Earnhardt Jr., Taco Bell: Taco Filter. But in this case, I’m all for it.

Advertisements 60

Advertisements Advertising Brand Identity Branding 60

Leadspace

DECEMBER 9, 2019

Marketing’s traditional approach has been to blast various types of media (snail mail, advertisements, email) to unsuspecting strangers we think we know something about and wait to see what happens. minutes in 2016 to about 4 minutes 2 years later. This makes sense considering how B2B marketing and sales has operated in the past.

Trends 62

Trends Lead Ranking B2B Lead Scoring 62

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): billion in 2016, it should come as little surprise that publishers in this sector are experimenting with new ways to meet the feverish demand for audio content. Show details. (00:01):

Paid Search Agency 77

Paid Search Agency Buy Advertising Agencies Content Marketing 77

Mailmunch

JULY 9, 2021

A study carried out by Experian also showed that personalized emails perform so much better than generic blasts. Statista carried out a similar study in 2016 focusing on the open and click rates. Every business is trying to send out email blasts to consumers. The unique click rates were also higher by 41%. The best part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Sprout Social

AUGUST 23, 2016

— UPS Customer Support (@UPSHelp) August 16, 2016. A photo posted by Liza Like Minnelli (@lizaherlands_) on Aug 15, 2016 at 12:34pm PDT. — Amy yasmin (@theamyyasmin) August 15, 2016. A photo posted by Soylent (@soylent) on Aug 9, 2016 at 8:14am PDT. — Jimmy John's (@jimmyjohns) August 16, 2016.

Social Media 111

Social Media Paid Content Media Business 111

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. If a user feels like they’re just another contact in an email blast, the likelihood of engagement is greatly reduced. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them?

Open Rate 86

Open Rate CAN-SPAM Clickthrough Click Rate 86

Hubspot

JANUARY 31, 2018

I’ve been selling for over 30 years, and it’s been a blast. Call your closed-lost accounts from 2016. Blasting your aunt's, best friend's coworker on LinkedIn. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Playing telephone tag with your prospects.

Tactics 101

Tactics Cold Calling Work Management Marketing Management 101

PureB2B

JANUARY 24, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. If a user feels like they’re just another contact in an email blast, the likelihood of engagement is greatly reduced. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them?

Open Rate 62

Open Rate CAN-SPAM Clickthrough Click Rate 62

Vidyard

AUGUST 11, 2015

Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016! It will be a blast, if we can say so ourselves – don’t miss it!

Planning 50

Planning Best Practices Conference Cross-Selling 50

Hubspot

JANUARY 29, 2019

Due to the digital age, people were in complete control of the information they consumed -- and they were sick and tired of receiving direct mail, email blasts, and cold calls. In 2016, they shocked the content marketing world by scrapping arguably the most reliable lead generator from their website -- forms.

Examples 101

Examples Brand Identity Branding Ad Exchange 101

6sense

JULY 17, 2017

It would repeat in 2015, 2016 and 2017. Whereas traditionally, Dell EMC might blast out a message to millions of custoemrs and hope for an attach rate of 0.3 These same B2B companies were early adopters of the cloud itself (no surprise) – because they saw that the cloud was the future. Just one year later….

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Content Standard

SEPTEMBER 5, 2018

The average Twitch viewer watches 106 minutes of live stream content per day, and a massive 292 billion minutes of Twitch live streams were watched during 2016, which equates to more than 500,000 years’ worth of content.

Brand Identity 53

Brand Identity Branding Gartner Cable 53

ClearVoice

DECEMBER 16, 2018

leap from 2016 that is projected to spike even higher in the coming year. The marketing department crafts a tasty bit of information or a clickable blurb, and when users click the link, they are dumped onto a landing page that blasts them with product sales points or draws out their contact details. According to Forbes , in 2017, 35.6

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

SendX

FEBRUARY 22, 2019

A relative newcomer in the space (founded in late 2016), we’ve made sure we made our product an absolute monster of a MailChimp Alternative. The designs of templates were far better than MailChimp’s and creating Email was simply a blast with its drag and drop editor. Let’s dive right in.

Marketing Automation Services 192

Marketing Automation Services Work Management Paid Search Agency Budget Programs 192

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Let reach take care of itself,” Victor says.

Enterprise Management 74

Enterprise Management Work Management Marketing Management Paid Search Agency 74

Valasys

OCTOBER 11, 2019

Contrary to the ‘batch & blast’ outbound sales development wherein sales development representatives send enormous template-based messages to the prospects, Account-Based Sales Development is personalized to the account & the person receiving the message.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Content Standard

SEPTEMBER 12, 2017

The opportunity is there—consumers increased their live video consumption by 81 percent between 2015 and 2016, per Livestream—but live video requires an adherence to certain best practices that have proven capable of attracting and maintaining an audience. Take Advantage of Real-Time Engagement.

Broadcasting 42

Broadcasting Brand Identity Branding Distribution 42

Terminus

JUNE 7, 2017

In 2016, Terminus sponsored a #FlipMyFunnel conference in Boston. The traditional approach to event marketing as a sponsor is to send out at least one email blast to your entire database announcing that you’ll be present at a given event. Case Study: Event Pretargeting with Account-Based Marketing.

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

Adobe Experience Cloud Blog

DECEMBER 16, 2016

Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. And the list goes on and on. These grievances might sound familar, as many growing organizations from different industries are looking for ways to do more with less.

Budget Programs 48

Budget Programs Education Brand Identity Branding 48

Hubspot

APRIL 29, 2015

If the student graduates high school in 2016, he or she is most likely a senior and would enter the senior, more specific workflow. 6) Consider Additional Email Blasts. Set the workflow delays to work alongside the other email blasts, making sure both schedules are coordinated before you hit send. 7) Segment Your Lists.

Top of Funnel 28

Top of Funnel Process Tips Blast Campaigns 28

PureB2B

FEBRUARY 25, 2018

A recent study by Return Path analyzed more than 27B email opens between May 2016 and April 2017, revealing more than 55% of emails were opened on a mobile device. Remarkety analyzed newsletters such as email blasts sent to entire contact lists and segmented lists. On weekends, that rate rose to 60%. Order Follow-Up. Abandoned Cart.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62