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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. Sales technology as a category in its own right is still fairly new, despite CRM platforms having been around for many years. 30th 2016) now!

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Stay with me here!

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7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

SendX is an Email Marketing Software we’ve built to try to solve a core (and often the hardest) problem for small businesses. To understand our market and its needs better, we’ve actually spent a substantial amount of time digging and analysing each and every feature of the MailChimp competitors.

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. But before you go out and invest in these tools, it’s important to really understand your customers’ issues so you can develop a strategy. Stay with me here!

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

Chatbots and marketing automation tools allow modern marketers to personalize brand messaging, perform outreach, and deliver support to prospects and customers. These automation tools help create efficiencies and increase productivity without the requirement of added headcount or time. found that 57.8

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Automating your marketing through the B2B customer journey: an interview with Rich Herbst

Biznology

They also had a vision of applying more advanced automation and data technology. We began in 2016 by designing a more sophisticated journey architecture. Using the Kitewheel decisioning engine, plus a custom data platform, we created personalized experiences for each marketing communication recipient. Like this post?

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Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Adobe Experience Cloud Blog

Speaking with folks at AMA’s 2016 Symposium for the Marketing of Higher Education in Orlando last week gave us insight into a world that most of us take for granted. An advanced marketing automation platform will allow you to track digital body language to get a good grasp on important indicators of interest.