KoMarketing Associates

MAY 28, 2015

But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying the summer. New Marketing Data.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Marketing Insider Group

JANUARY 26, 2015

In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. I did a curated list of best marketing events in 2013 based on inputs from people I asked across a few social networks.

Conference 100

Conference Planning Best Practices B2B Thought Leadership 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. The panelists include: Ardath Albee – Marketing Interactions. Matt Heinz – Heinz Marketing. What B2B Companies Did Well in 2015? Miles Austin – Fill the Funnel, Inc.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

KoMarketing Associates

DECEMBER 15, 2015

In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Google Has the Answer Right Here. The answer is the right content.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

ANNUITAS

DECEMBER 16, 2014

As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. Prediction 1: Marketers Will Continue to Struggle to Show the Value of Their Efforts and Investment.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

Kaon

JUNE 12, 2015

Kaon’s 3D interactive solutions were a big hit at CiscoLive 2015 in San Diego! Filed under: 3D Products Tagged: 3D demonstrations , 3D interactive product marketing , 3D Product Models , 3D Products , CiscoLive , CiscoLive! 2015 , Kaon Interactive , Kaon v-Rack , mobile devices.

Product 100

Product Mobile Marketing Interactive Marketing Tagging 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” Of course, do not forget about content marketing. The post Infographic: What’s Trending In Marketing for 2015?

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

KoMarketing Associates

FEBRUARY 2, 2015

Here’s a look at what B2B advertisers can expect from social media platforms in 2015: Mobile Apps Advertising by Social Networks. While no rollout date has been set, expect this to launch in 2015. In 2015, if a company wants to remain relevant and visible on Facebook, they need to incorporate paid advertising in their strategy.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Kaon

JUNE 5, 2015

2015 in San Diego on June 8-11 to see the hottest interactive tools used by leading network, telecom, and storage companies to differentiate their products and engage prospects! 2015 , interactive marketing , Kaon 3D Product App , Kaon Interactive , SanDiego. Stop by these booths at CiscoLive!

Differentiation 100

Differentiation Interactive Marketing Tagging Network Marketing 100

ANNUITAS

MAY 13, 2015

of those with marketing automation state they are achieving their goals. In order to contrast and benchmark 2015 against 2014, we are launching our study once again and asking B2B Enterprise Companies to share their insights and thoughts on how they approach Demand Generation. Only 28.3% Only 20.8%

B2B Marketing 100

B2B Marketing Demand Generation B2B Advertising Benchmark 100

Marketing Insider Group

JANUARY 30, 2016

The post 10 Things I Learned in 2015 appeared first on Marketing Insider Group. At the beginning of each year, I look back on the previous year to see what worked, what didn’t, and what I can take from all of my experiences to make the most of the present.

Process 100

Process Business Marketing Content Marketing 100

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 280

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 280

The Forward Observer

DECEMBER 8, 2023

His other books are The Hidden Leader: Discover and Develop Greatness Within Your Company (AMACOM, 2015) and The Inspiring Leader: Unlocking the Secrets of How Extraordinary Leaders Motivate (McGraw Hill, 2009). Douglas Burdett, host of The Marketing Book Podcast. Corcoran, Kevin J. Petersen, and Laura K.

Paid Search Agency 171

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 171

KoMarketing Associates

SEPTEMBER 1, 2015

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. SMX East 2015. Combine your search and social media marketing efforts and teams and maximize results of both. Pubcon Las Vegas 2015. Discover Global Markets: Business Forum Series.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

ANNUITAS

JANUARY 6, 2015

As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated. The author of the article made the connection between these improvements to a forecast of better Demand Generation results in 2015.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Stats 281

Stats Advertising Agencies Paid Search Agency Work Management 281

The Point

MAY 16, 2015

More than 2,300 marketers, including this writer, gathered in Nashville this past week for SiriusDecisions’annual confab on all things marketing. For the last five years or so, inbound marketing and demand generation have been virtually synonymous. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

The Forward Observer

NOVEMBER 10, 2023

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? The best infographics of 2015 are some of content marketing’s finest examples of visually engaging content. Why, that would be content marketing masters GE. This one might be the most viral infographic of 2015. GE: Why Waste Energy On Wastewater?

Content Marketing 334

Content Marketing Work Management Content Marketing Management 334

Vidyard

SEPTEMBER 22, 2015

According to Salesforce, the core idea behind the new IoT Cloud is that it will connect all of a company’s data from the Internet of Things (IoT) to the rest of the Salesforce clouds, like Sales Cloud, Service Cloud and Marketing Cloud, resulting in better insights and real-time customer actions. Leadership shined through the entire week.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

Biznology

JANUARY 19, 2016

While I am limiting this list to visitors’ favorite articles from 2015, I will give a shout out to Ruth Stevens who wrote the tippity-top article over the last 13 months, The 10 Most Fascinating People in B2B Marketing in 2015 , #4 globally. A 13-step crash course in digital marketing. Go git ’em, Tiger!

Marketing Analytics Tools 80

Marketing Analytics Tools Cold Calling Cross-Selling Advertising Mediums 80

ANNUITAS

FEBRUARY 9, 2016

I also get to meet new people and build long-term relationships with my clients’ marketing and sales teams. I’ve found that each day is an opportunity to improve and so looking back on 2015, these are my top three lessons learned: 1. Seems like every day a client or colleague mentions a marketing or sales tool I’m unfamiliar with.

Demand Generation 100

Demand Generation Demand Generation Work Management 100

The Point

JANUARY 29, 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead , a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Marketing Insider Group

FEBRUARY 12, 2018

Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 By 2015, the vast majority of B2B marketers, about […]. By 2015, the vast majority of B2B marketers, about […]. times more likely to experience above industry average revenue growth rates.

Analytics 280

Analytics Marketing & Strategy B2B Marketing Marketing 280

ANNUITAS

FEBRUARY 19, 2015

I have been to a lot of marketing events, on both sides of the booth. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Industrial Marketing Today

DECEMBER 3, 2014

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.]

Planning 60

Planning Marketing Strategy Marketing & Strategy Lead Generation 60

B2B Marketing Directions

JANUARY 11, 2015

This month, I'm featuring posts that describe a few of the many published predictions about what will happen in marketing during the coming year. In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Chris Hadfield will headline Space Camp , the 2015 video marketing summit Oct.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

OCTOBER 21, 2015

But us as marketers, we know this challenge is what keeps us charged up, excited, and doing what we do. In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code.

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

SWZD

NOVEMBER 1, 2017

Ever wonder how your competitors invest their marketing spend? Read our B2B Spend Intention Survey to learn how many B2B marketers choose to allocate their budgets. The post 2015 B2B Spend Intention Survey appeared first on emedia.

Customer Surveys 48

Customer Surveys Spending Intent Allocation 48

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. In 2015, they introduced their “mobile-friendly” update , and in 2016 mobile-first crawling and indexing began. That is well behind us. It is more adaptive.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. No matter what your role or level is, if you’re the kind of marketer who loves to keep learning and get valuable insights to push your results further, there is an event designed with you in mind.

Planning 50

Planning Best Practices Conference Cross-Selling 50

Adobe Experience Cloud Blog

DECEMBER 24, 2014

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers. Marketers preparing for the new year know there is even more change on the horizon. So, what do marketers need to know to prepare for the year ahead?

B2B Thought Leadership 48

B2B Thought Leadership Marketo Multi-Channel Thought Leadership 48