Crimson Marketing

JUNE 8, 2015

Content marketing and native advertising growth it set to outpace other marketing tactics over the next two years. “But first, marketers will have to deal with hurdles involving efficiency, measurement and targeting, which the rise of automated marketing technology (martech) could help resolve.”

Advertising Agencies 100

Advertising Agencies Marketing Automation Services Marketing Automation Advertisements 100

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Remarkably, in 2024 99% of US households now have at least one streaming service subscription, a notable jump from the 52% reported in 2015. A cost-effective choice for businesses looking to optimize their marketing budget. trillion by 2030.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

JUNE 23, 2015

How can marketers get the most out of search? The search marketing stats and facts below provide some helpful guidance. Marketers spend a lot of money online; overall, U.S. Digital Marketing Philippines ). eMarketer ). 9 Search Engine Marketing (SEM) Facts and Statistics. The Wonder of Tech ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Content Standard

APRIL 28, 2015

Spending for social media marketing continues to rise, with this year’s overall spend projected to top $23 billion. According to eMarketer, social media spending will continue to rise at least through 2017, when it will reach almost $36 billion. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

The Brit Agency

APRIL 23, 2019

The business-to-business (B2B) digital advertising market in the US grew by roughly $1 billion in 2018 and will surpass $6 billion in 2019, even though the market “still lacks maturity” - according to a new eMarketer report titled ‘ US B2B Digital Advertising Trends ’. billion in 2015. billion in 2015.

Advertisements 40

Advertisements Advertising Emarketing B2B Marketing 40

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). A Shift in Customer Behavior in Content Marketing.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. It’s Not Just Google AdWords.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Porch Group Media

MAY 21, 2019

Digital marketing continues to grow. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. It has a median ROI of 122 percent, more than four times higher than any other digital marketing format. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Hubspot

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. I'm not the only one who recognizes emerging technology as something that could completely change today's marketing world. In fact, a Deloitte study notes that many marketing firms are ramping up their information technology processes because of it.

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Contently

JUNE 3, 2016

If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. As you can see above, the vast majority of smartphone growth in the past few years has come from the Asia-Pacific market (China, India, Korea, Japan, and so on).

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Sprout Social

JULY 11, 2016

Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. However, there are some companies that still haven’t adopted the social network and have trouble building a solid follower base. But many experts believe that number is only going to grow.

Emarketing 110

Emarketing Buzz Social Networks Social Media 110

NuSpark Consulting

JANUARY 11, 2013

As we examine the direction that marketing is heading in 2013 and beyond, we have to look at where the influx of technology is taking consumers. Videos can be posted for free and linked via social media and email marketing. Based on the last few years, its difficult to envision any drop off in these market segments.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Contently

SEPTEMBER 15, 2016

“In the early days of internet advertising, marketers relied on things like targeting to help differentiate ad products that weren’t very engaging,” he said in a video promoting the release. — eMarketer (@eMarketer) September 15, 2016. million in 2016, +519% over 2015.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Webbiquity

FEBRUARY 23, 2016

, the “big three” among both consumers and marketers continue to thrive and dominate. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Content Standard

JUNE 19, 2015

But despite the writing on the wall, brands are still struggling to keep up with the mobile marketing shift. These findings reiterate the need for brands to shift gears and invest resources in digital (and specifically mobile) marketing. Mobile video content marketing is one arena plagued with this discrepancy. billion in 2015.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. billion dollars in ad revenue have been lost to bots in 2015 (Adludi). It is a critical issue facing the digital marketing community today. It is a critical issue facing the digital marketing community today.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80

Contently

MARCH 28, 2018

Customer experience has been a huge concern for marketers lately. Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience. Turn Ads 360 Degrees.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

The Lead Agency

NOVEMBER 15, 2017

The Art of Influencer Marketing for B2B. Smart B2B marketers are picking up on the growing role of influencers in the digital marketing landscape. Find out how B2B Influencer Marketing can help you bolster your business’s credibility, reach new audiences and generate new leads. Benefits of B2B Influencer Marketing.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. eMarketer ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. Social Selling vs. Social Media Marketing. Is social selling the same thing as social media marketing or advertising? How Effective Is Social Media Marketing? billion from advertising.

Statistics 76

Statistics Social Media Social Marketing Media 76

KoMarketing Associates

DECEMBER 9, 2014

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

SnapApp

MARCH 15, 2017

Marketing automation is a topic we’re hearing a lot about in 2017. From robust marketing technology stacks to standalone tools, automation is improving operations around the world. By simplifying what used to be time-consuming tasks for marketers. The Big Marketing Automation Stats. Marketing automation drives a 14.5%

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Content Standard

AUGUST 19, 2015

Business-to-business marketers say they want to produce more content. The problem is, they just can’t seem to make it work well as part of their lead-generating B2B marketing strategies. Instead, most say their content marketing process is “ad hoc, decentralized and driven by internal stakeholder interests.”

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 40

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Here's our breakdown of the best posts on content marketing from the last 30 days. .

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Marketers looking for alternatives apart from Facebook and Google are exploring other platforms for online marketing. While it remains to be seen, marketers’ ad spending shifts aren’t likely to make a noticeable dent — at least not yet. – Megan Graham.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Contently

OCTOBER 18, 2016

When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. And marketing technology, according to a recent report from The Wall Street Journal, is receiving more venture capital investment than advertising technology. Why Salesforce?

Work Management 60

Work Management Marketing Management Marketing Automation Services Planning 60

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. You Build Trust.

Brand Identity 70

Brand Identity Branding Emarketing Eye-Tracking 70

Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. Given this trend, brands are clamoring to shift their ad spend toward digital video—and, hopefully, master a tricky marketing channel. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

Content Standard

JANUARY 22, 2016

Artificial intelligence is expected to play a big role in the future of digital marketing, and some brands have chosen to turn that future into their present. But the limited use of AI in marketing is making one thing clear: The possibilities haven’t even begun to be explored. Developing a Use Case for AI.

Marketing AI 40

Marketing AI Brand Identity Branding Planning 40

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Learn More: Strategies to Help Marketers Make the Most Of the Most Wonderful Time of Year.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Contently

SEPTEMBER 20, 2016

Mark Donnigan, the vice president of marketing at Beamr, a compression software for live streaming, believes the deals are more a temporary trend to win a smaller war for digital video, rather than a full-scale transition of live sports to social platforms. Sports programming in 2014–2015 generated $8.47 The live-streaming experiment.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Contently

APRIL 18, 2017

” Luckily for Holmes, he never worked in marketing. That’s a problem because, as we’re reminded every other week, digital video is not only the future of marketing, but the internet at large. As everyone rides the video boom, marketers have used bigger ad budgets to produce more experimental work. Case closed?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion) in 2015, to £3.39 billion ($2.69

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45