KoMarketing Associates

SEPTEMBER 1, 2015

The fall is conference season for marketers and KoMarketing will be attending a number of great events in the next couple months. SMX East 2015. Combine your search and social media marketing efforts and teams and maximize results of both. Pubcon Las Vegas 2015. Discover Global Markets: Business Forum Series.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” He adds that, in today’s consumer-centric landscape, it’s crucial for marketers to “move beyond product narrative and transform content marketing to address customers’ wants and needs.”. Finding storytellers.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Convince & Convert

JUNE 5, 2014

As seen with these new campaigns from Nokia and Volkswagen, strapping multiple devices to an object in motion results in a impressive, 360 degree visual storytelling experience. But, why just use one smartphone or GoPro? Looking for more inspiration on how to use multiple devices to tell a story from unique angles?

Storytelling 150

Storytelling Video Marketing Campaigns Case Study 150

B2B Marketing Traction

APRIL 13, 2015

There’s a big difference between what B2B marketers are using in their marketing programs and what is effective. Here are three things you need to act on to increase your marketing results. The survey results showed that B2B marketers still use tactics that are not that effective. social media (other than blogs), 2.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Future Of Content Marketing. That’s our job.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

Content Standard

APRIL 27, 2018

But for content creators and storytellers, the value of the frequency illusion isn’t as simple as slapping a brand logo on every piece of content. According to research from Brightfunnel , the number of B2B marketing touches required to close a conversion grew by 52 percent between 2014 and 2015.

Storytelling 78

Storytelling Brand Identity Branding Ethics 78

Content Standard

NOVEMBER 20, 2014

You could hear it echoing through the halls of marketing departments across America: “We need a blog!” ” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Fast forward to almost-2015.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Image attribution: Crew.

Work Management 84

Work Management Storytelling Marketing Management Examples 84

Vidyard

APRIL 17, 2015

Marketo’s Marketing Nation Summit is like starter’s pistol for marketers in Q2. Spring has sprung, and thousands of marketers descended on San Francisco to learn from one another, share some drinks at the annual gala, and discover new technologies to take their marketing to the next level. Channels are dead.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. I was the Director of Marketing at a company called iFilm, which was a precursor to YouTube.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

ViewPoint

FEBRUARY 8, 2016

I pitched him the question, “What makes a dream marketing team and how should a CMO build one?” Matt was one of SLMA’s 40 Most Inspiring Leaders in Sales Lead Management in 2015 , and his Seattle-based marketing company’s involvement with many CMOs around the country certainly qualifies him for this topic. Matt Heinz.

CMO 168

CMO Planning Storytelling Ad Building 168

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

B2B Marketing Directions

JANUARY 18, 2015

So far this month, my posts have focused on what will happen in B2B marketing during 2015. In my first January post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class marketers are planning for this year. I'll focus on three topics that earned comments from multiple marketing thought leaders.

B2B Marketing 40

B2B Marketing Planning B2B B2B Sales 40

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 114

B2B Marketing B2B Enterprise Management Paid Search Agency 114

Vidyard

DECEMBER 30, 2015

Every year around this time, we highlight some of the best video marketing examples over the past year in an attempt to provide inspiration to B2B marketers as the new year rolls in. Mainly because the use of video is proving to be more and more crucial to marketing success. Best Sales and Marketing Alignment Video.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Kaon

JULY 7, 2015

Stop by Kaon’s booth #4811 at AACC, the leading event for laboratory medicine worldwide, July 27-29, in Atlanta, GA to experience 3D Product Models and interactive storytelling. Click here to learn more about Kaon Interactive.

Lead Ranking 100

Lead Ranking Storytelling Interactive Marketing Tagging 100

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

SEPTEMBER 24, 2015

“I’m not a marketer,” said Darmesh Shah, co-founder and chief technology officer at HubSpot. He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago. Get Into the Ring.

Inbound Marketing 40

Inbound Marketing Tips Paid Search Agency Godaddy 40

Marketing Insider Group

JULY 20, 2015

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards. ” It turns out, he knew quite a bit.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. For content marketers, this is a huge noise barrier to break through.

Content Marketing 48

Content Marketing Content First-Mover Advantage Thought Leadership 48

Content Standard

JUNE 24, 2016

“The future of marketing is going to be owned by those who embrace story, not just in their content marketing, but also in the way they weave story into their vision, mission, and values,” Murray said. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 58

Storytelling Content Marketing Paid Search Agency Advertising Agencies 58

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Tweet this ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

KoMarketing Associates

SEPTEMBER 14, 2015

What happens when more than 14,000 marketing and sales professionals come together under one roof? Pioneers of the inbound movement gathered from around the globe at Inbound15 to spread creative and prosperous methods for inbound marketing madness. — dennis kardys (@dkardys) September 8, 2015. That’s pretty amazing!

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

ClickZ

FEBRUARY 21, 2020

30-second summary: Following a survey and some editorial research, we have highlighted 10 people we think are either respected industry guardians, or are making some noteworthy contributions to the marketing technology space. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. That’s where the Content Marketing Continuum comes into play.

Storytelling 59

Storytelling Thought Leadership Ideal Customer Profiles Curation 59

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

MAY 29, 2020

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Contently

JULY 22, 2021

Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. But then Marriott had to figure out next steps.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Convince & Convert

MAY 20, 2016

As a business storyteller, improviser, and comedian who has taken sketch and writing classes at Second City (it’s in the handbook that all good improvisers make a Second City pilgrimage at least once in their lives), I think this duo represents the best of what great comedy storytelling and social satire can and should be.

Storytelling 100

Storytelling Content Paid Search Agency Marketing & Strategy 100

Convince & Convert

NOVEMBER 6, 2015

Lean Cuisine (@LeanCuisine) October 27, 2015. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company. So, what can marketers take away from this inspiring campaign?

Paid Search Agency 136

Paid Search Agency Companies Microsite Storytelling 136

Convince & Convert

AUGUST 21, 2015

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. Power Duo: Visual Storytelling and Advertising. There’s an art to advertising on Instagram, and visual storytelling offers a powerful strategy to make advertising content more memorable.

Advertising Agencies 158

Advertising Agencies Brand Identity Branding Paid Search Agency 158

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Combat Isolation.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Different yet complementary, both are needed for content marketing success. Often misperceived as contradictory, storytelling and SEO actually collaborate well. It’s clear how ranking factors help your storytelling. Traffic Diversity.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Convince & Convert

MARCH 5, 2015

hannah (@ughjinxx) March 2, 2015. It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Inspire movements!”

Communities 134

Communities Creativity Storytelling Case Study 134