Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. This is exactly what happened in the infamous “ humans have less attention span than a goldfish ” debacle of 2015.) It’s a beautiful thing when our employer is the data source.

Stats 275

Stats Advertising Agencies Paid Search Agency Work Management 275

ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” A sales, marketing and customer experience expert, Ginger shares her perspective on current and future marketing trends.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

Sprout Social

JUNE 3, 2024

Knowing where we might be headed, what should senior marketing execs do as a result of all of these changes? And why should all marketers understand it and its impact on social media strategies right now? But why is this important for marketers to understand? Should you: A. Because it will help you move beyond being an imitator.

Social Media 99

Social Media Effectiveness Media Content 99

The Lead Agency

MAY 13, 2024

Turn mobile-friendly B2B websites into mobile-responsive marketing tools The mobile-first website movement has been a key ranking strategy since pre-2015. Website browsing trends had begun to flip: desktop was down, and mobile web search was on an upward trajectory that we all knew would never be topped by desktop again.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

BuzzSumo

MARCH 21, 2017

As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. We shared the research with Content Marketing Institute. Read the full report here. Read the full report here. Most recently, we wanted to find out more about long-form LinkedIn Publishing. Professional.

Linkedin 111

Linkedin Trends Twitter SEO 111

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

Hinge Marketing

DECEMBER 2, 2014

With 2015 right around the corner, we’re all in turbo-planning mode as we build our growth strategies for the year ahead. There is much to consider, but we can take the legwork out of one topic: understanding the marketing trends and opportunities emerging in 2015. What does this tell us? Buyers want to be educated.

Trends 48

Trends Marketing Management Lead Ranking Planning 48

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Content Standard

FEBRUARY 17, 2015

Growing up in the content marketing industry has been an eventful ride. We’re more than a month into 2015, and there’s no better time for an industry update. Here are four must-know trends for the forward-thinking enterprise content marketer: 1. Unfortunately, this feat remains a dream for many brands.

Enterprise Management 40

Enterprise Management Trends Marketing Budget Marketing Budget Creation 40

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. For today’s architecture, engineering, construction (A/E/C) firms, this evolving set of tools, trends, and techniques can look like a double-edged sword.

Planning 48

Planning Work Management Trends Marketing Management 48

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently. 44% of B2C content marketers say the same. Add subtle competition cues with reporting.

Trends 164

Trends Content Marketing Paid Search Agency Television marketing 164

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Marketing Insider Group

JUNE 9, 2015

For the past 20 years, Mary Meeker, a VC and former Wall Street analyst, has taken a hard look at the global economy, consumer trends and technology data, and created the “ Internet Trends Report.” This quote really drives home how we think about personalized marketing. ” She is a serious boss. .”

Trends 100

Trends Mobile Advertising Internet Marketing Verticals 100

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Trends 99

Trends Ethics Planning Transparency 99

KoMarketing Associates

APRIL 20, 2017

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Read Rates for Marketing Emails.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

Porch Group Media

FEBRUARY 14, 2020

Trends and Statistics in the Automotive Aftermarket Industry. In 2015, U.S. According to a 2015 article by USA Today , “The number of vehicles on the road that are at least 25 years old is about 14 million. Trends and Statistics: The average age of the U.S. billion by 2020. car sales hit a record high.

Statistics 52

Statistics First-Mover Advantage Trends Demographics 52

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. billion in 2015, according to Backlinko. billion in 2015, according to Backlinko. Get the daily newsletter digital marketers rely on. for that period.

Social Media 110

Social Media Advertisements Advertising Media 110

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

Stats 60

Stats Video Marketing Verticals Emarketing 60

Martech

APRIL 18, 2023

The suspension was a good thing for marketers in many ways. Second, Nielsen reported a software error had caused it to undercount out-of-home viewership for nearly six months. Further, the cord-cutting trend continues apace. Further, the cord-cutting trend continues apace. Why we care. Bad timing. Get MarTech!

Cable 90

Cable Broadcasting Television marketing Guidelines 90

Convince & Convert

FEBRUARY 26, 2015

While a reported 34.6 million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015.

Social Media 145

Social Media Brand Identity Branding Media 145

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. How should one prioritize marketing efforts? We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015.

Work Management 48

Work Management Marketing Management Research Service 48

Vidyard

OCTOBER 21, 2015

But us as marketers, we know this challenge is what keeps us charged up, excited, and doing what we do. In video marketing, you might look at what types of videos your peers are producing; how frequently they’re publishing videos; what kind of metrics they’re tracking; or if they’ve been able to crack the video ROI code.

Peer-to-peer 50

Peer-to-peer Video Marketing Advertising Agencies Advertising Benchmark 50

Contently

JULY 10, 2019

” The truth about the marketing industry is that things are nuanced, and very rarely does a tenet apply 100% across the board for all brands in all industries. What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Your brand is seen as an authority.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 101

eCommerce Trends Amazon Mobile Marketing 101

Martech

APRIL 1, 2022

That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. Last year Nielsen reported $894 million in revenue and a 23.94% net profit margin. In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error.

Purchase 99

Purchase Work Management Product Television marketing 99

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hinge Marketing

JANUARY 26, 2015

of firms identify attracting and developing new business as their top business challenge in 2015. Traditionally, referrals have been at the heart of many firms’ marketing strategies. Our previous research found that increasing referrals was the top marketing initiative for professional services firms in 2015.

Work Management 48

Work Management Marketing Management Marketing Budget Marketing Report 48

KoMarketing Associates

OCTOBER 30, 2017

New research indicates that marketers are still fairly concerned about conversion rate optimization, but they are not seeing overwhelming success in this area. However, the percentage was the same in 2016, and this was a decrease from the 73 percent of marketers who cited improvements in 2015.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

Hinge Marketing

FEBRUARY 5, 2015

In the fast-moving world of technology, new trends are always emerging—and firms are challenged to figure which ones to address vs. which ones to leave behind. T hough with more and more powerful service platforms coming to market, competition for a finite number of clients will only make this challenge more critical in the days ahead.

Marketing Management 48

Marketing Management Business Differentiation Correlation 48

Contently

MAY 26, 2016

And two famous comedy centers: The Upright Citizens Brigade theater and The Second City, are writing the playbook on humor for marketers. In 2015, UCB Theater taught a workshop for sales executives at Advertising Week titled The Art of the Pitch. Brand marketers, compliance teams, and consumers typically fill the audience.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Trends Planning 114

B2B Marketing Directions

DECEMBER 20, 2015

As 2015 draws to a close, it's interesting to think about what technologies, practices, or other developments in B2B marketing captured the most attention during this year. During 2015, three practices - account-based marketing, predictive lead scoring, and sales enablement - generated a great deal of hype.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management B2B Marketing 40

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Use surveys.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” Sound familiar? Ad Age, Fast Company.

CMO 167

CMO Digital Transformation Gartner Stats 167

Moz

FEBRUARY 4, 2020

Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users.

SEO 93

SEO Marketing AI Trends SERP 93

TrustRadius Marketing

MAY 3, 2022

Just as their needs are increasing, the market is evolving rapidly. In order to stay on top of such a fast-paced market that touches dozens of industries, up-to-date info is essential. Finally, we will explore three of the most important trends in the data warehouse sphere. Data Warehouse Market Scope and Scale.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 120

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 120