Customer Experience Matrix

JULY 31, 2015

Here are some observations: - market positions are pretty stable. Otherwise, the top players have remained the same: Infusionsoft , HubSpot , Act-On , Salesforce Pardot , Marketo , Oracle Eloqua , and Adobe. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Optinmonster

OCTOBER 29, 2023

Blogging has grown by 12% since 2015. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. Blogging Growth Stats The number of bloggers in the USA is expected to grow to 31.7 million in 2020. There are more than 500 million blogs that exist in 2019.

Statistics 96

Statistics Paid Content Stats Blogger 96

KoMarketing Associates

JUNE 29, 2016

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Why it’s great: The description is a bit of an understatement since as many as 50 million websites deploy Google Analytics as of late 2015 ( source ).

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Customer Experience Matrix

MARCH 6, 2016

Although the company’s growth slowed a bit in 2015 (customers up 30% to 35,000; revenue up 25% to $100 million) CEO Clate Mask said the management has recently committed to a goal of five million customers by 2030. company services customers (2015) revenue (2015) revenue / customer GoDaddy domain registration, Web site hosting 13.8

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Hubspot

DECEMBER 15, 2014

Learning a new skill or diving deeper into an area of specialization that is growing can provide talent with the ammunition they need land that coveted position or secure a promotion at their next review. Here are the eight skills you should consider investing time and energy developing in 2015. Want more content like this?

Barriers 28

Barriers Advertising Agencies Paid Search Agency Ad Agencies 28

Hubspot

OCTOBER 13, 2015

HubSpot's new State of Inbound 2015 report is available today , and we have a ton of valuable industry data to share with you. 3 Must-Read Stats on the State of Inbound Marketing in 2015. Okay, so this statistic isn’t really a surprise to HubSpot, but we were extremely heartened to see how inbound has taken off globally.

Inbound Marketing 28

Inbound Marketing Stats Research Paid Search Agency 28

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. HubSpot Click To Tweet. Though that traffic stat is from 2015, the influence of video is only growing. It’s not surprising.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

Sprout Social

JULY 7, 2021

According to Chris Messina , who coined the term in 2015, conversational commerce is about “delivering convenience, personalization and decision support while people are on the go, with only partial attention to spare.” They know audiences and brand voices intimately, I can’t think of a position that is more deserving of an elevated role.”.

Social Media 141

Social Media Conversion Media eCommerce 141

Brandpoint

JULY 18, 2019

Here are some of the stand-out factoids from Forbes , HubSpot and Vidyard’s 2019 Video Benchmark Report : By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times what it was in 2017. Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. Back in the summer of 2015, video started coming up more and more in my inbound marketing discussions.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87

Rev

FEBRUARY 17, 2019

And with podcasting growing 23% between 2015 and 2016 , this trend that isn’t going away anytime soon. Branding is a 360-degree issue, and this podcast targets every aspect of it, from what to post on social media to amp up your social selling strategy to market positioning. The Growth Show comes from the well-known brand Hubspot.

B2B Marketing 113

B2B Marketing B2B Best Practices B2B Sales 113

NuSpark Consulting

FEBRUARY 5, 2017

According to a 2015 report from Forrester Research, 83 percent of companies who tried using predictive analytics for insights had positive outcomes. Recognized as one of the easier solutions to implement, Infer’s customer base includes companies like HubSpot, ZenDesk and other software service providers.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Marketing Management Top of Funnel 100

Hubspot

JULY 13, 2023

The same survey shows that 41% of salespeople believe their days are numbered due to AI automation , while only 21% think more positively. Expensive Pricing Of salespeople, 22% think that AI is expensive , while 28% of sales leaders reported AI tools had returned a negative ROI, according to a HubSpot study. See you onboard!

Marketing AI 52

Marketing AI Tips Work Management Ethics 52

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. With a featured snippet, position #1 is, well, a losing result. Query: "instagram hacks".

Traffic 76

Traffic Features Google SERP 76

Hubspot

FEBRUARY 18, 2015

Welcome to 2015, where the world of search is a completely different game. In fact, in 2015 you need to check site pages to be certain keywords aren’t overused in key elements. Nothing is worse than arriving to a site and finding content with keywords strategically (and awkwardly) positioned throughout.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

SEPTEMBER 14, 2023

If a rep responds positively to coaching, it's because they genuinely desire self-improvement and seek a better understanding of their own strengths and weaknesses. Editor's note: This article was originally published in January 2015 and has since been updated for comprehensiveness.

Customer Satisfaction 70

Customer Satisfaction Organic Leads Lead Scoring Lead Ranking 70

Parse.ly

AUGUST 1, 2019

It’s no wonder HubSpot named IMPACT Partner of the Year in 2017 and 2018. IMPACT’s traffic grew the most from 2015 to 2017. Being part of a community that is helping shape the marketing world is how IMPACT positions its premium offerings. . What happens when you treat your blog like a media site. Ungate more of your content.

Paid Search Agency 74

Paid Search Agency Advertising Agencies Content Marketing Wikipedia 74

KoMarketing Associates

DECEMBER 9, 2014

82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

The Lead Agency

NOVEMBER 15, 2017

It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015. In 2015, American Express wanted to improve their storefronts to encourage storeowners to use their services. 3. HubSpot’s Guest Blogging.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Hubspot

FEBRUARY 24, 2015

What was once a position reserved for creatives and strategists has evolved to include technical aspects and data science elements. As a CMO in 2015, you’ve got to be able to find the right data to effect change within your organization, make an impact with your target audiences, and bring that data to life in ways your business understands.

CMO 28

CMO Multi-Channel Forrester Enterprise Management 28

Hubspot

MAY 29, 2020

In fact, in a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. When people see that your company is charitable, they're more likely to trust you and have positive associations with your brand. No one wants to get a random text from an unidentified number. Include visuals.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Hubspot

JUNE 2, 2020

Use HubSpot persona templates to easily organize your audience segments and make your marketing stronger. This is why we recommend using HubSpot's Make My Persona generator (as well as HubSpot's persona templates ) to simplify the process of creating different personas. a marketer, an HR rep, an IT manager, etc.).

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Exo B2B

MAY 30, 2019

But what served as a catalyst in 2009 is when we discovered that some blogs were dealing with marketing (like ClickZ and HubSpot for example). We were going against the current, with measuring tools that have nothing to do with today’s tools or blogs published on HubSpot. You had to dare. We also had to adapt to changes.

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Televerde

DECEMBER 27, 2017

Having the right technology, and knowing how to use it, is the essential first step in getting the kind of results attributed to modern marketers in a Forrester survey of marketing decision makers which shows, among other things, that 94% of modern markers attain significant market share, with 49% holding the market-leading position. [1].

Planning 58

Planning Top of Funnel Buying Cycle Buyer's Journey 58

Hubspot

JANUARY 9, 2020

Aside from all the positive data, Google Discover is symbolic of where the internet, search engines, and most other online platforms are going. To help you learn more about optimizing your site for Google Discover, I did some research and spoke to HubSpot Senior SEO Strategist Braden Becker to learn more about this platform.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

Hubspot

SEPTEMBER 7, 2017

As the official statement points out, "these are serious claims," and Facebook has been reviewing a number of activities on its site to aid a broader investigation -- and among them is all ad spend between June 2015 and May 2017. I think it's telling that people who wanted to influence the election took to Facebook.

Spending 75

Spending Facebook Ads Social Networks 75

SocialPilot

FEBRUARY 9, 2024

1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. George’s Linkedin profile will make you a Hubspot expert. Follow Fred to learn all the latest about how automation is changing the roles of PPC managers and to help position yourself for a successful career in this field.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

DECEMBER 16, 2018

In late 2017 HubSpot acquired Motion.ai It’s a bold claim, but has somewhat fallen flat since chatbots emerged from the world of Facebook Messenger in 2015. Merging the use of chatbots with your automated marketing systems can have several positive effects, including a noticeable improvement in customer loyalty. found that 57.8

Marketing Automation Services 109

Marketing Automation Services Automation Paid Search Agency Planning 109

SnapApp

DECEMBER 18, 2018

Building a holiday-centric landing page that not only captures leads but sends potential customers off with a freebie, just as Hubspot did with free holiday stock photos , checks all the boxes of a successful tactic. Gestures like these remind customers why they choose your product or service and helps build on positive brand association.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

Hubspot

FEBRUARY 26, 2018

And while the former's latest generation of smartphone, the S9 -- which is really being positioned less as a phone, and more as a camera -- stole most of the spotlight yesterday, Samsung and its counterparts all seem to be vying for the starring role in a certain emerging technology. mobile is their preferred online device.

Mobile Marketing 70

Mobile Marketing User-Generated Content Marketing Management Internet Marketing 70

Optinmonster

OCTOBER 30, 2019

In 2015, social networks earned an estimated $8.3 77% of Twitter users report feeling more positive towards a brand when their Tweet has been replied to by the brand’s Twitter account. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

Statistics 77

Statistics Social Media Social Marketing Media 77

Customer Experience Matrix

JUNE 19, 2015

Mautic certainly has an appeal for service vendors, since it removes the cost of payments to a HubSpot or Infusionsoft. My general impression was positive. Hurley said that Mautic has accrued 9,000 users since its first stable release in January 2015, but apparently few of them were active that evening.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Hubspot

NOVEMBER 8, 2016

When Campaign US conducted their first Annual Morale Survey back in 2015, only 34% of employees said their morale was either low or dangerously low. That's a 36% drop in overall agency employee morale between 2015 and 2016. The other two big contributors to positive morale were "satisfaction with work" and "creative freedom.".

Paid Search Agency 64

Paid Search Agency Advertising Agencies Ad Agencies Customer Surveys 64

Hubspot

MAY 7, 2019

of web users conduct their searches on Google -- up from 53% in 2015. 79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. The average click-through rate for first position on a Google search query is 19.30% and the click-through rate for second position is almost half at 10.57%.

Statistics 98

Statistics Google Click Rate Adwords 98

Conductor

MARCH 8, 2022

In addition to these accomplishments, Aleyda was also named the European Search Personality of the Year in 2018, included in Forbes’ top 10 online marketing experts to follow in 2015, and named by Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Hubspot

MAY 22, 2017

Back in 2015, business intelligence firm L2 found that fashion and beauty brands were growing their community size and engagement rates on Instagram at a rapid rate. Editor’s Note: This post was originally published in November 2015 and has been updated for accuracy and comprehensiveness. Source: Digiday. Let us know in the comments.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

Hubspot

JANUARY 14, 2015

If 2015 goes the same as last year, will you be proud of what you accomplished? It lists the 8 life changing tips from my top mentors that can enable you to achieve more in 2015. One of my top priorities in 2015 is getting my body to the best fitness I’ve had in a decade. Did you achieve all that you wanted to in 2014?

Work Management 28

Work Management Tips Marketing Management Advertising Agencies 28