Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

Google 88

Google Lead Ranking Lead Scoring Paid Search Agency 88

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. His post covers everything from Facebook ads to internet marketing. Mari Smith Mari Smith is known as “the Queen of Facebook.” ” She is the premier Facebook marketing expert and has been since 2007.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Hubspot

JUNE 22, 2020

A while ago (as in 12 years ago) we created the first Website Grader. The goal was simple: help anyone with a website evaluate its effectiveness at attracting an audience of interested and relevant buyers. And we knew how important it was for people to leverage their websites to attract visitors and connect with customers to grow.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Only B2B

FEBRUARY 23, 2022

Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. Search engines are essential for finding websites in North America.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

KEO Marketing

MAY 27, 2015

May 27, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., About KEO Marketing. KEO Marketing Inc.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

KEO Marketing

MAY 14, 2015

Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. May 14, 2015 – KEO Marketing Inc. , As a result of KEO Marketing’s efforts, the Profiles International website enjoyed a marked increase in both overall traffic and lead generation.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

SmartBug Media

NOVEMBER 11, 2019

Also, produce extensive guides that visitors can download on your website. A survey done by FormStack suggests that organic search is the largest source of high-quality leads, so be sure to spend some time optimizing your content for search engines. One of my favorites for lead generation is Facebook Lead Ads.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. About KEO Marketing.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Biznology

FEBRUARY 3, 2017

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models.

Paid Content 80

Paid Content Paid Search Agency Planning Advertising Agencies 80

Vidyard

MARCH 22, 2016

The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. Source: google.com.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Pearl Digital Marketing

JULY 7, 2019

I’m sure you’ve seen headlines like this before… Facebook ads are dead… Google ads are dead… SEO is dead… It’s obviously a strategy that some marketers use to get a higher clickthrough on their content, however, it’s worth asking the question… Is local SEO dead? What About Social Media?

SEO 70

SEO Clickthrough Ideal Customer Profiles Statistics 70

EMagine B2B Blog

DECEMBER 17, 2014

As eMagine’s PPC gladiator (pardon the Scandal reference) it’s my job to recommend the best strategies for 2015. My recommendation for 2015 is simple and clear – Consider LinkedIn PPC. For those not familiar with retargeting, it is the process of showing ads to previous website visitors. PPC Search Engine Marketing'

PPC 40

PPC Linkedin Online Marketing Planning 40

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. The client had a decent Facebook page with over 1,000 likes, and they send a weekly email with updates and announcements to customers and prospects. The first step was to clean up and optimize the website.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

KoMarketing Associates

OCTOBER 12, 2015

Specific to the growth of mobile device adoption and its impact on online behavior, Google indicated earlier this year that “ more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. ” (via article on Search Engine Land). Top Social Media Platforms (by Active Users).

Mobile Marketing 120

Mobile Marketing Social Media Trends Social Marketing 120

KoMarketing Associates

JUNE 19, 2018

Qualification tournaments began back in 2015 and ended in 2017, taking place across the six FIFA continental zones (Africa, Asia, North and Central America and Caribbean, South America, Oceania, Europe). From there, we can begin crafting content to support the terms and establish search engine visibility. Qualifying.

B2B Marketing 129

B2B Marketing Content Marketing Planning B2B 129

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. Fast SEO Competitive Analysis by Search Engine Watch.

Keywords 100

Keywords SEO Research Resources 100

KoMarketing Associates

AUGUST 5, 2015

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Trust is a core component of a successful search engine optimization initiative as well. Share a great presentation from Slideshare.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Featured snippets are one of Google's most recent developments and have changed the search landscape.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

ClearVoice

SEPTEMBER 4, 2020

93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. More than half of search traffic comes from mobile devices. Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Exo B2B

APRIL 11, 2019

She is listed as one of the Top 50 Social Influencers of 2015 , one of the Top 50 Big Data Influencers of 2016 and one of the Top 100 IoT Influencers of 2016 by Onalytica. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Optinmonster

NOVEMBER 27, 2019

Facebook eCommerce Statistics. eCommerce Website Statistics. Check out this breakdown of eCommerce sales by country from 2015-2018 by Invesp. The most used channels for research before making an online purchase across generations include websites (74%), email (43%), social media (38%) and retailer’s mobile apps (36%).

eCommerce 80

eCommerce Stats Statistics Amazon 80

Exo B2B

MARCH 8, 2018

Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

KoMarketing Associates

DECEMBER 4, 2014

This April will be my 10 th year in the search field. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. In my last Search Engine Land column , I looked at some of the challenges we face as SEO managers. TEN YEARS!

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. As we advance, so too do the capabilities of search engines like Google. Are there videos content in the search? Our verdict?

Outgrow 75

Outgrow Lead Scoring Lead Ranking Dwell 75

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. Here at Convince & Convert Media, we produce three podcasts. Does that expense add up?

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. As we advance, so too do the capabilities of search engines like Google. Are there videos content in the search? Our verdict?

Outgrow 72

Outgrow Lead Scoring Lead Ranking Dwell 72

Outgrow

OCTOBER 22, 2020

Getting into the affiliate marketing business can be as easy as slapping together a website with some content. Since 2015 we’ve observed a Compound Annual Growth Rate (CAGR) of around 10%. As we advance, so too do the capabilities of search engines like Google. Are there videos content in the search? Our verdict?

Outgrow 64

Outgrow Lead Scoring Lead Ranking Dwell 64

KEO Marketing

MAY 20, 2015

Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. May 20, 2015 – KEO Marketing Inc. , May 20, 2015 – KEO Marketing Inc. , Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.

Work Management 48

Work Management Mobile Marketing Advertising Agencies Marketing Management 48

Biznology

NOVEMBER 10, 2015

Just a cursory search of Google’s Adwords Keyword Planner shows me that my own site, Gerr.is , shows how out of touch I am. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

MAY 3, 2012

In fact, by 2015 more U.S. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. . • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

Positioning 100

Positioning Business Mobile Marketing Stats 100

Atomic Reach

JUNE 3, 2019

Roughly half of American small businesses do not have a website. Over 40 percent of millennials have made a purchase using voice search before making a purchase online. By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30 percent.

Statistics 91

Statistics Generation Amazon Paid Search Agency 91

Hubspot

JUNE 11, 2020

At the moment, almost all of the top social media platforms -- including Facebook , YouTube , Instagram , Twitter , LinkedIn , Reddit , and now even TikTok -- have live streaming features. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Today, more than one-quarter of videos uploaded to Facebook are live.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Biznology

DECEMBER 10, 2015

Last year, the Harvard Innovation Lab produced an interesting video showing the evolution of the desk from 1980 to 2015. Even if you have never posted any information about you on any website, chances are that somebody else did, sometimes even a person you don’t know.

Privacy 80

Privacy Digital Transformation Social Networks Google 80

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Facebook Vs. Google. Statcounter.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Brandpoint

AUGUST 26, 2015

Every year, SearchMetrics releases Google search engine ranking factors and correlations they find from performing thousands of searches with well-known keywords. In the report, they break down 7 different areas where your website can influence search rankings. In 2015, the top 30 averaged over 1,140 words.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Content Marketing Wikipedia 48

Mailmunch

APRIL 27, 2021

However, since 2015, the most popular video length is around 30 seconds. Search Engines Love Video Content . Search engines put a priority on video content when making tweaks to the algorithms that present certain sites higher on the rankings page. Let’s look at some of the recent trends in video advertising. .

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55