Contently

SEPTEMBER 15, 2016

” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. — eMarketer (@eMarketer) September 15, 2016. million in 2016, +519% over 2015. From creepy to necessary.

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Hubspot

JANUARY 27, 2020

eMarketer ). The number of industries that have implemented it has grown by 270% since 2015 ( Gartner ). At 2018's F8 summit, covered by VentureBeat, Facebook said there were more than 300,000 chatbots on Facebook Messenger. eMarketer ). eMarketer ). Image Source: eMarketer. billion ( IDC ).

Marketing AI 100

Marketing AI Stats Enterprise Management Emarketing 100

KoMarketing Associates

OCTOBER 20, 2015

According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Webbiquity

JUNE 23, 2015

digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Facebook’s share was about 8%. eMarketer ). billion in 2015. Search doesn’t only mean Google, but the elephant in the room can’t be ignored either.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). 2015 finally saw a considerable bump, mainly thanks to the surge of mobile advertising. Facebook and Google rule all. million for TV and 115.5

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. billion by the end of 2019, according to eMarketer. . There is a shift away from a Facebook-first mentality to now include Twitter, Instagram, and Amazon. In the U.S.,

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Contently

MARCH 28, 2018

Facebook has housed 360-degree video since 2015, but the format is new to Snapchat and may be a solution to some of its previous advertising concerns. Instead of using AR to superimpose new products into your life, VR travel tours make audiences feel like they’re somewhere entirely different for a while. Turn Ads 360 Degrees.

Branding 153

Branding Brand Identity Storytelling Sample 153

Porch Group Media

MAY 21, 2019

eMarketer). Facebook usage has dropped considerably among teens. This is an impressive increase from 2015 when 52% of teens said that they used the platform. This is an impressive increase from 2015 when 52% of teens said that they used the platform. 40% of consumers said that they watch the most videos on Facebook.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.”

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Buffer

DECEMBER 4, 2019

This year, time spent on mobile devices is estimated to surpass time spent watching television 30% of online shoppers say they would are likely to buy direct from a social media network like Facebook , Pinterest , Instagram , Twitter or Snapchat. What does social commerce look like on Instagram, Facebook, and Pinterest?

Social Media 98

Social Media Rules Media Click Rate 98

Optinmonster

OCTOBER 30, 2019

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. This could be anything from creating branded videos on Snapchat, using Facebook Ads , or creating sponsored posts on LinkedIn. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. ” Ouch.

Media 60

Media Mobile Advertising Emarketing Paid Search Agency 60

Contently

JUNE 17, 2016

I already summed up the major takeaways from Mary Meeker’s internet trends report here , and I’ll quickly sum up the PageFair and IAB revenue updates in one sentence: Ad blocking is accelerating and going mobile, and digital ad revenue is growing quickly but it’s all going to Facebook and Google. ” Ouch.

Media 60

Media Mobile Advertising Emarketing Facebook 60

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. But Instagram branding isn’t an easy task.

Branding 70

Branding Brand Identity Emarketing Eye-Tracking 70

SnapApp

MAY 5, 2016

In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook now sees an average of 8 billion daily video views.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” ” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. For publishers, consumer trust is harder to come by than ever.

Studies 74

Studies Content Emarketing Internet Marketing 74

Martech Advisor

DECEMBER 12, 2019

Here are some stats and facts to inspire you to include a Free Shipping Day strategy: Share of e-commerce transactions has been highest during the week of Free Shipping Day since 2015 – eMarketer. Do share your special plans with us on Twitter, LinkedIn, or Facebook ; we’re always listening!

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Content Standard

AUGUST 20, 2016

A SUMO Heavy study, reported by eMarketer , found that 45 percent of respondents would not use buy buttons. Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. Approximately another 26 percent had never heard of them at all.

Social Media 40

Social Media Buy Media Emarketing 40

EveryoneSocial

MARCH 2, 2017

For example, video ad spending rose 30 percent from 2015 to 2016. And, eMarketer says digital video will grow by double digits through 2020 going forward. This surge in video viewership and viewer expectation, can be attributed to the launch of Facebook Live. Facebook Live. It was the launch of Facebook Live.

Social Media 49

Social Media Trends Media Broadcasting 49

Contently

SEPTEMBER 20, 2016

Donnigan thinks traditional TV won’t lose its grip on live sports for a long time, despite the hype surrounding cord-cutting and moves made by platforms like Facebook and Twitter. “It Sports programming in 2014–2015 generated $8.47 An eMarketer report from late 2015 predicts that U.S. There will be 5.5

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

MAY 14, 2015

The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. That will decline to 4 hours, 15 minutes in 2015. Facebook, Instagram, Snapchat, and others have also made video an integral part of the online social experience. Video Marketing Advantage.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Webbiquity

FEBRUARY 16, 2016

eMarketer ). 68% of B2B marketers ranked “generating high-quality leads” as their top priority in 2015. 71% said Twitter, while 54% each mentioned Facebook and YouTube. B2B product marketing budgets are expected to increase on average 3.1% The CMO Survey ). MediaPost ). 59% also said that was their biggest challenge.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. That’s the amount of emails sent and received per day in 2015. All this before their first cup of coffee. ” Sound familiar? 205 billion.

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Content Standard

MAY 21, 2016

But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. That’s the amount of emails sent and received per day in 2015. All this before their first cup of coffee. ” Sound familiar? 205 billion.

Barriers 44

Barriers Lock-In Social Media Emarketing 44

Content Standard

DECEMBER 9, 2014

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Contently

APRIL 20, 2016

Our 2015 study , showed that 48 percent of respondents felt deceived by native advertising. A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

TrustRadius Marketing

AUGUST 21, 2018

This past March, Pew reported that 26% of American adults go online “almost constantly” up from 21% in 2015. Additionally, the share of “constant” internet users ages 50 to 64 has risen from 12% to 17% since 2015. This is up from 35% in 2011. As our comfort with cell phones increases, so does our dependency.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Onalytica B2B

JANUARY 18, 2017

In 2016 the number of MarTech vendors grew to 3,874 up from 2,000 in 2015 according to chiefmartech.com , and the number of MarTech deals rose from 256 ($5.7bn) in 2015 to 291 ( $8.96bn ) in 2016 according to financial advisory firm Results International. WHAT ARE THE INFLUENCERS SAYING? Download The Full Report. GET ALL THE INSIGHTS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Hubspot

FEBRUARY 25, 2016

As consumers migrate to social networks f or online purchases , Twitter, Facebook and others are fine tuning their platforms to align with the shift in online consumption and facilitate sellers. That’s why Instagram, Pinterest, Facebook and Twitter have added “shop now” or “buy now” buttons to their platforms. 2) Twitter.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

FEBRUARY 10, 2017

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. 2015: Discover and Lenses. In January 2015, Snapchat started offering many new ways for advertisers to earn money from its huge audience -- then roughly 75 million users.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

JULY 19, 2011

eMarketer calculated that U.S. This projected growth will have smart phone owners accounting for 23%of the mobile user population in 2011; by 2015, they will represent 43%. eMarketer projects that 24 million tablets will sell in 2011, with the iPad's overall share of the market dropping to 80%. smartphone users reached 60.2

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Vidyard

DECEMBER 17, 2020

Facebook Video Statistics 3.2 This has grown from 78% in 2015, showing that the importance of video is only growing ( Hubspot, 2020 ). When you consider that only 33% said the same in 2015, it shows that consumer sentiment toward videos is much stronger now ( Smart Insights, 2020 ). of internet users ( eMarketer, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Hubspot

JANUARY 17, 2017

While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. According to 2016 research from eMarketer , 86% of time spent on mobile devices is spent in apps rather than internet browsers.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

Webbiquity

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. billion on social marketing in 2015. eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

Hubspot

AUGUST 20, 2019

Emarketer ). Facebook Statistics. Facebook usage among teens is dropping gradually according to the latest social media statistics. While 71% of teens claimed to use the platform in 2015, the number has now dropped to 51%. ( 68% of Americans use Facebook. ( 74% of Facebook users check it daily. ( Statista ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101