ANNUITAS

APRIL 23, 2015

I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. The challenge post-event is not something most marketers think about. What’s the challenge from the buyer’s perspective post-event?

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

ClearVoice

APRIL 23, 2021

Back in 2015, Google began boosting the ranking of phone-friendly pages in its mobile search results. To reduce user bounce rate. To increase your return on investment (ROI) by making it easy for all device users to share and buy. Then, when it comes to desktops and laptops, you can add more detail where needed.

Design 52

Design Click Rate Opt-out Opt-in 52

Lattice

OCTOBER 27, 2015

The report, The Predictive Journey: 2015 Survey on Predictive Marketing Strategies , shows that predictive marketing is on most marketing agendas. An overwhelming majority of executives with experience in predictive analytics (86%) indicate the technology has already delivered a positive return on investment.

Enterprise Management 100

Enterprise Management Planning Paid Search Agency Forecasting 100

Optinmonster

DECEMBER 28, 2023

jump from 2015 , when only 2.08 Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Most marketers agree that measuring the overall return on investment (ROI) of a channel is the most effective. There are about 4.95 This is a 138.2%

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

B2B Marketing Directions

FEBRUARY 20, 2022

From 2015 through 2019, companies in the top quartile of brand visibility growth produced an average return on invested capital (ROIC) that was 33% higher than companies in the bottom quartile.

B2B Marketing 52

B2B Marketing B2B Vendors Trigger Marketing 52

Webbiquity

FEBRUARY 9, 2016

In the second quarter of 2015, roughly two-thirds of emails were opened on mobile devices, with more than half opened on smartphones. Mobile advertising spending up through results are uncertain. Mobile accounted 45% share of US organic search traffic in the first part of 2015 (based primarily on retail / B2C client data).

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

KEO Marketing

JANUARY 27, 2015

As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. In following the themes we’ve already established for 2015, this is another area where personalization, mobile and local will play major roles.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

ViewPoint

AUGUST 11, 2015

Titled "Marketing’s Role is to 'Follow the Money,'" the program aired August 6th, 2015 as an unscripted live program. Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability 1st Edition by James D. Profitable Marketing Communications: A Guide to Marketing Return on Investment by Antony Young , Lucy Aitken.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ClearVoice

JANUARY 26, 2021

But implementation is one thing and return on investment is entirely another. Beyond the influence of algorithms and fatigue on your audience’s online behavior, perhaps the greatest challenge for social media managers and business owners to overcome is measuring return on investment (ROI) associated with social media campaigns.

Social Media 116

Social Media Paid Content Training Media 116

ANNUITAS

JUNE 7, 2016

Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught. A better trained team is a better team.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Customer Experience Matrix

OCTOBER 1, 2014

Reports include campaign quantities and responses, allow users to drill down to individual responders, and can calculate a simple Return on Investment based on actual costs and user-provided assumptions for response value. Social media posting and listening is under development.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

ClearVoice

NOVEMBER 30, 2021

Content marketing does not need the time investment of traditional marketing to be effective. 75 percent of marketers were able to increase their traffic by investing only 6 hours per week in their social media content. Improving your content marketing yields a good return on investment. Content marketing helps SEO.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Leadspace

OCTOBER 9, 2019

As of 2015, only 3 percent of B2B companies placed customer experience as a priority. Stats show that every dollar you invest in improving customer experience yields a $3 return on investment. Why not start with investing in your customer support staff? So they’re accustomed to the B2C customer experience.

B2B Marketing 48

B2B Marketing Paid Search Agency Work Management Marketing Management 48

Customer Experience Matrix

DECEMBER 26, 2014

analytics tracks content usage, conversions, lead distribution, email results, Web visitors on internal and external pages, and return on investment. Enhancements for more advanced reporting are also planned for 2015. There is also an integrated phone dialer. My take is that they learned from the experience of older products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClickZ

MARCH 13, 2020

We founded Terminus in 2015 based on the statistic that less than 1% of the leads were turning to customers. When our customer’s customer contributes over $50,000 in value per sale, has a longer sales cycle, and has multiple people involved in the purchase decision-making process, we’re seeing a great return on investment,” explained Vajre.

Account Based Marketing 107

Account Based Marketing ABM Top of Funnel Enterprise Management 107

Biznology

FEBRUARY 2, 2015

If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. I’ve been in this game for a long time. (OK, OK, I’m old). But there is one old trick that never seems to wear out. Today’s case in point?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Vidyard

SEPTEMBER 18, 2020

The pre-event email marketing effort drove: A 29% open rate (vs. click-through rate (vs. click-to-open rate (vs 4.5%). But don’t lose sight of the chance to capture valuable video that can maximize your event’s long-term return on investment (ROI). Make Connections with Pre-Event Sales Outreach Videos.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

KEO Marketing

FEBRUARY 7, 2017

An expert will manage and modify the strategies in order to deliver the best return on investment of your marketing dollars. An inbound marketing expert with industry-specific experience can deliver a better return on investment more quickly. Inbound is an involved process.

Inbound Marketing 48

Inbound Marketing Work Management Lead Scoring Lead Ranking 48

KEO Marketing

MAY 14, 2015

The report, entitled “2015 State of B2B Marketing ,” shows that many marketers are still using email as one of their main marketing tactics, and almost all of them say it is effective. For 20% of B2B marketers, email is expected to produce “significant” ROI.

Marketing Report 48

Marketing Report Email Marketing B2B Marketing Effectiveness 48

Hubspot

JUNE 28, 2016

In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” According to the “ State of Inbound 2015 ” report, marketers who saw a higher marketing ROI in 2014 were more likely to have used marketing automation software.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

B2B Marketing Directions

DECEMBER 18, 2016

That was up from 19% in the 2015 edition of the study. And fully 73% of the survey respondents in the SiriusDecisions study said they were spending more or significantly more on ABM in 2016, compared to 2015. It's likely that these spending patterns will continue in 2017, although the rate of spending growth may slow.

Budget Management 40

Budget Management Spending Account Based Marketing Planning 40

Valasys

OCTOBER 1, 2019

Cybercrime has led to an upsurge in the market for cybersecurity products & services, which is expected to grow from $75 billion in 2015 to $175 billion by 2020. billion in 2015 to 7.5 Consequently, the cyber insurance market is also witnessing a spike – and is projected to grow from $2.5 billion by 2020.

Enterprise Management 79

Enterprise Management Work Management Marketing Management B2B 79

Content Standard

AUGUST 27, 2018

Pressure to measure and prove return on investment is mounting across all marketing sectors. Gartner’s CMO research shows that in 2017, marketing budgets actually fell by 6 percent—back to 2015 levels—implying decreasing business profitability. Together, they can. Unify Your Marketing Teams.

Distribution 51

Distribution Organization Marketing Attribution Advertising Agencies 51

Hinge Marketing

JANUARY 8, 2016

Online marketing in 2015 gave us a glimpse of what’s going to be important in the coming year. Video made a splash in 2015 and will continue to dominate the online marketing space. According to Google, mobile searches surpassed desktop searches in 2015 and this tendency will continue in the coming year.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. The simple reason is that email has a vast user base of over 4 billion people, making it the best marketing channel to use.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

Anyword

JANUARY 4, 2022

Additionally, a 2015 study by DMA shows that for every dollar spent on email marketing, there is an average return on investment of around $38. The simple reason is that email has a vast user base of over 4 billion people, making it the best marketing channel to use.

Email Marketing 40

Email Marketing Marketing Automation Services Marketing & Strategy Ad Exchange 40

seo.co

MAY 31, 2023

Google Webmaster Tools rebranded itself as Google Search Console in 2015. If you’re not seeing a positive return on investment (ROI), or if your bottom-line results are disappointing in other ways, it’s time to start thinking about parting ways. But here’s the thing.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

QuanticMind

MAY 17, 2018

No one needs to tell you, for instance, that PPC advertising works. It’s cost-effective, allowing you to withhold payment until a viewer actually clicks on your ad, empowering much higher return on investment. It certainly did to language acquisition company Babbel back in 2015. Sound familiar?

Case Study 40

Case Study Case Studies PPC Studies 40

Televerde

AUGUST 28, 2018

The engagement kicked off in 2015 with two SDRs focused on North America. Results: Yodlee saw a 38:1 return on investment and achieved $21 million in pipeline. Yodlee sought out Televerde for advice and guidance on how to not only keep leads warm but also nurture them through the buyer journey.

InsideView 40

InsideView Paid Search Agency Account Based Marketing SQO 40

Scoop.it

OCTOBER 10, 2019

When you get to know your target audience and their habits around consuming content and purchasing solutions really well, you can create strategic content that will bring you a positive return on investment. They position this against the increasingly common expectation that “if you’re reachable, you should reply.”.

Thought Leadership 51

Thought Leadership Work Management Content Marketing Management 51

Adobe Experience Cloud Blog

JUNE 5, 2018

Their Instagram account has more than a million followers, but the seeds of this growth were sown back in 2015 when they grew their following from 0 to 400,000 within a year. Tag-to-win competitions have been found to generate the most return on investment because they require the least amount of effort from the user.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Leads 134

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. However, when done correctly, ABM can dramatically boost your return on investment. Why the growing adoption of ABM?

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Here are 21 stats that show most CMOs leap before they look at ROI. 57% are not basing their marketing budget on any ROI measures.

Stats 80

Stats ROI CMO Forrester 80

The Lead Agency

NOVEMBER 15, 2017

We will mention more about how you monitor your Return On Investment (ROI) in step five. It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015. Develop your brand’s storytelling. Ask questions and seek their advice.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88