V12 Launchpad Combines Prospect Database with Outbound Campaigns
Customer Experience Matrix
OCTOBER 1, 2014
Display advertising is handled through integration with MediaMath ’s TerminalOne advertising system, which includes the V12 cookie pool as an audience option: users can select audience segments based on the V12 cookies, but cannot target specific individuals directly. Retargeting can be done through email lists or ad pixels.
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