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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility. From Darren Huang.

Adwords 152
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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Launchpad supports mobile marketing through mobile-friendly emails, mobile landing pages to capture user permissions, and text messages send to names where the client has received direct (first party) permission. The company is adding integration with post card mailers. Social media posting and listening is under development.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. In doing so, they also changed the way advertisers compete and bid for visibility. From Darren Huang.

Adwords 120
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Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

New business models are being created rapidly, harnessed by a proliferation of mobile endpoints and ubiquitous data that enables a meaningful shift in engagement. Uber uses technology and mobile devices to connect a marketplace of individuals who need rides to individuals with cars. Mobile is dominating your buyers’ mindshare.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized Facebook advertising actually look like? In this post, we'll quickly go over the three overarching formats for Facebook Ads: right column, desktop News Feed, and mobile News Feed. Source: Facebook.

Facebook 101
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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

Jerry Dischler, AdWords’ VP of Product Management opens the session by observing that “consumer demands and expectations have gone up in the past few years, especially with mobile.” Measurement & attribution – Via Google’s various attribution models , particularly data-driven attribution (DDA). .”

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The ultimate list of email marketing statistics for creators in 2021

ConvertKit

Mobile devices continue to be the most popular environment for reading emails. of emails were opened on mobile devices , closely followed by webmail (39.3%) then desktop far behind (19.3%) ( Litmus 2020 ). Mobile devices remain the most popular reading environment for emails. Chapter #7: Measurement and ROI.