ViewPoint

AUGUST 11, 2015

Since the 2007 recession there have many articles, white papers, e-books, blog entries and traditional books written on Marketing ROI (see the bibliography at the end). James Lenskold’s book Marketing ROI will give you the simple formulas. Paper: ROI for Marketing: Balancing Accountability with Long-Term Needs by Robert S.

Work Management 120

Work Management Marketing Management Wiki ROI 120

ANNUITAS

APRIL 23, 2015

I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. It’s about Engagement and then Conversion to close that drives ROI, not just names added to a database. Always think about your buyer.

Demand Generation 100

Demand Generation Demand Advertising Benchmark Marketing Prospects 100

ClearVoice

APRIL 23, 2021

Back in 2015, Google began boosting the ranking of phone-friendly pages in its mobile search results. To reduce user bounce rate. To increase your return on investment (ROI) by making it easy for all device users to share and buy. Then, when it comes to desktops and laptops, you can add more detail where needed.

Design 52

Design Click Rate Opt-out Opt-in 52

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

DECEMBER 27, 2016

At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. High ROI is Costing You Money. High return on investment may sound appealing to many people.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” The Marketing ROI Conundrum.

ROI 40

ROI Paid Search Agency Companies Budget Programs 40

Content Standard

DECEMBER 11, 2015

In the content industry, marketing ROI remains an elusive KPI that most of us push off measuring until our jobs are on the line. This is how my Monday morning used to go before the Content Standard began generating ROI: “Hey Ted, has your content strategy driven any revenue this quarter?” The Marketing ROI Conundrum.

Paid Search Agency 40

Paid Search Agency ROI Companies Budget Programs 40

seo.co

MAY 31, 2023

Google Webmaster Tools rebranded itself as Google Search Console in 2015. If you’re not seeing the results you expected, if your new visitors aren’t converting, or if the total ROI of your campaign leaves you feeling embarrassed, it’s probably time to hire PPC and SEO consultants. But here’s the thing.

Consulting 97

Consulting Paid Content Work Management Marketing Management 97

Biznology

FEBRUARY 2, 2015

If you want a really fast return on investment for something innovative, just take two trends that are bringing value and figure out how to put them together. But just doing that yields hype rather than ROI. I’ve been in this game for a long time. (OK, OK, I’m old). Today’s case in point?

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Lead Ranking 80

Hubspot

JUNE 28, 2016

In fact, according to HubSpot’s “ State of Inbound 2015 ” report, “3 out of 4 marketers across the globe prioritize an inbound approach to marketing.” 3) "It’s hard to determine the ROI of inbound marketing.”. Somewhere along the way the myth was created that it’s difficult to measure ROI with inbound marketing.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

KEO Marketing

MAY 14, 2015

The report, entitled “2015 State of B2B Marketing ,” shows that many marketers are still using email as one of their main marketing tactics, and almost all of them say it is effective. For 20% of B2B marketers, email is expected to produce “significant” ROI. For 20% of B2B marketers, email is expected to produce “significant” ROI.

Marketing Report 48

Marketing Report Email Marketing B2B Marketing Effectiveness 48

KEO Marketing

OCTOBER 3, 2017

According to SiriusDecisions’ 2016 State of Account Based Marketing Study , 27% of survey participants allocated between 11% and 30% of their total marketing budget to ABM, up from 19% in 2015. Demandbase , an ABM technology provider, found deal size increased by 26% and close rate grew by an impressive 75%.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Litmus

AUGUST 11, 2021

Email programs that test every email they send report generating an average return on investment (ROI) of 40:1, whereas programs that never test report an average ROI of 34:1, according to our CMO’s Guide to Email ROI. Even beyond ROI, email preview testing correlates strongly with success. Learn how ?.

ROI 145

ROI Template Correlation Paid Search Agency 145

Scoop.it

OCTOBER 10, 2019

When you get to know your target audience and their habits around consuming content and purchasing solutions really well, you can create strategic content that will bring you a positive return on investment. Thought leadership in content marketing will only work as a long-term approach. That won’t happen overnight.

Thought Leadership 51

Thought Leadership Work Management Content Marketing Management 51

The Lead Agency

NOVEMBER 15, 2017

We will mention more about how you monitor your Return On Investment (ROI) in step five. It could take the form of content-collaboration, social-media-sharing or hiring them for a creative business project like American Express did in 2015. Develop your brand’s storytelling. Ask questions and seek their advice.

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88

Content Standard

SEPTEMBER 26, 2017

Advertising expenditure in the US alone was well on its way to $200 billion in 2015 and is expected to top $240 billion by 2020. And yet 40% of marketers say that one of their top marketing challenges is proving the ROI of marketing activities. multiple rooms of bunnies?).

Allocation 47

Allocation Content Marketing Work Management Budget Programs 47

QuanticMind

JUNE 2, 2016

For example, what if you could target searchers based on keyword, device, time of day, ZIP code, weather conditions in two days and the current NASDAQ rates? Today, modern advertising management platforms provide this level of granular targeting. When data science meets search advertising, you can improve advertising ROI dramatically.

Paid Search Agency 40

Paid Search Agency Enterprise Management Work Management Marketing Management 40

ConvertKit

JANUARY 15, 2021

Chapter #3: Engagement and click rates. Chapter #7: Measurement and ROI. According to data from the Digital Marketing Association, segmented and targeted emails generate 58% of all revenue ( DMA 2015 ). Chapter #7: Measurement and ROI. Bonus measurement and ROI email marketing statistics.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Hubspot

MAY 14, 2015

We found that businesses are increasing investment in content marketing. Check out how businesses rated the value of content marketing: Key Stats: 71% of businesses are creating more content in 2015 compared to 2014. We found that the key issues in managing content marketing are the creation of quality content and measuring ROI.

Paid Search Agency 28

Paid Search Agency Content Marketing Planning Ad Frequency 28

KEO Marketing

APRIL 28, 2017

Research repeatedly shows that an email marketing campaign always has a better return-on-investment (ROI) than any other method of digital marketing. According to CampaignMonitor.com, email is the channel that generates the highest ROI for marketers; for every $1 spent, email marketing returns $38.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Generation 48

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. Getting leadership and peers to see the ROI of marketing automation might be the challenge that stops you cold in your tracks. Systems and Technology.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

QuanticMind

SEPTEMBER 20, 2018

Know Your ROI. As many marketing executives can attest, the return on investment for your marketing budget can be difficult to prove – in general, around 60 percent of small businesses have difficulty proving the value of their social media marketing efforts. times more likely to see a budget increase.

Marketing Budget 44

Marketing Budget Practices Planning Best Practices 44

Hubspot

NOVEMBER 9, 2015

A 2014 study by The Fournaise Group found that 90% of marketers are not trained in marketing performance and marketing ROI. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return? Poor ROI tracking could be to blame.

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. The Winds of Change.

Marketing Attribution 53

Marketing Attribution Marketing Budget Startups Budget Programs 53

The ROI Guy

NOVEMBER 14, 2012

And financial acumen becomes more important, in order to engage and sell CFOs, financial and procurement executives on the proposals return on investment and payback. Deliver financial justification including ROI and payback analysis for CFOs and financial approval. Are You Ready?

Gartner 40

Gartner Enterprise Management Spending Work Management 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks.

Marketing Attribution 45

Marketing Attribution Allocation Burn Rate Terms and Conditions 45

The ROI Guy

MAY 7, 2015

And once this is clear, have you demonstrated that your solution provides a superior ROI and faster payback than the competing solutions? In most cases, these appeared to be good opportunities, with many interactions and touch points. So why did these deals fail to evolve to “Yes”?

Work Management 40

Work Management Allocation Marketing Management Marketing Proposals 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

LeanData

FEBRUARY 23, 2016

And throughout most of 2015, Silicon Valley observers were engaged in a spirited debate about whether or not the booming tech economy had peaked and if the tech pendulum was about to begin an inevitable, downward trajectory. Here’s the thing about pendulums. They swing back and forth. It’s just what they do. Grandfather clocks.

Marketing Attribution 40

Marketing Attribution Allocation Burn Rate Terms and Conditions 40

QuanticMind

OCTOBER 2, 2018

In the future, the ability to automate ads and corresponding landing pages promises even higher efficiencies and greater returns on investment than campaigns you see today. Originally launched in May 2015, Universal App Campaigns is now being marketed under the Google Ads header but remains largely true to its original purpose.

PPC 40

PPC Ads Google Automation 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. The Winds of Change.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. The Winds of Change.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

LeanData

DECEMBER 18, 2015

As the on-going discussion about the health of the tech economy has intensified throughout 2015, most of the attention has focused on the billion-dollar “unicorn” class of companies. PR Attribution: “It’s Just a Tough Sell” Tall Tales, Half-Truths and Other Improbable Stories about Marketing ROI. The Winds of Change.

Marketing Attribution 40

Marketing Attribution Marketing Budget Startups Budget Programs 40

Content Standard

AUGUST 26, 2016

If you can work your email strategy into your broader content strategy, the results will prove worth the work (especially where ROI is concerned): according to the Direct Marketing Association via Outbound Engine, “Email marketing yields an average 4,300 percent return on investment for businesses in the United States.”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

LEADership

MAY 20, 2015

If it does not, then how will you monitor and manage your return on investment? Document Your Content Marketing Strategy: This 2015 B2B Content Marketing Benchmark Study shows that 48% of B2B marketers say they have a content marketing strategy but it is not documented. Try some Growth Hacking.

Lead Generation 40

Lead Generation Lead Ranking Lead Scoring Generation 40