Marketing Insider Group

JANUARY 4, 2021

Our “new reality” has accelerated the pace of digital transformation and webinars are a critical component of the marketing toolkit to deliver events and engagement with customers in a time where we cannot do in-person physical events. A: Organization and attention to detail are both critical success factors to me. Mistakes happen….

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Salesforce Marketing Cloud

JUNE 13, 2023

Whether you’re a Salesforce newbie eager to learn and network with the Trailblazer Community or a longtime Trailblazer ready for a boost of inspiration, Trailblazer Community Conferences are for you, and there’s a good chance one is happening in your area! What is a Trailblazer Community Conference?

Conference 98

Conference Communities Peer-to-peer Network Marketing 98

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Zoominfo

OCTOBER 5, 2021

Rather than rake in the cash during the biggest annual shopping day, Patagonia decided to donate a percentage of their profits to grassroots environmental organizations. Though Gro was founded in 2014, it gained prominence in 2019 during the government shutdown.

Examples 130

Examples Business Budget Programs Advertising Agencies 130

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Check out different approaches and options to determine if this should be part of your digital marketing strategy.

Social Media 255

Social Media Media Aggregators Trust Marketing 255

ANNUITAS

MAY 28, 2014

I am taking some time during the networking break to record some real-time feedback from the BMA National Conference here in Chicago. Beth Comstock , CMO of GE kicked off the general session with her Perpetual Motion Marketing keynote. Her message was clear – marketing needs to innovate.

Conference 100

Conference Case Studies Customer Satisfaction Demand Generation 100

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. When customers share a post or photo featuring a brand or product, their entire network sees it. “Word of mouth” marketing is key for creating community and virality.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

ClearVoice

MARCH 14, 2024

“Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Observers point to several reasons , and one of them is weak marketing. Content distribution is a core component but often an underutilized aspect of content marketing. This, in turn, drives organic traffic to your website.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. How did you bring your learning back to your organization? Why Events?

Conference 48

Conference Organization B2B Thought Leadership Advertising Agencies 48

markempa

FEBRUARY 2, 2015

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. Research your customers and find out where they network, and then do the same.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Outgrow

FEBRUARY 28, 2022

Meeting the Metaverse Marketing Universe: Should You Enter? And, that’s where metaverse marketing comes into the picture. And, that’s where metaverse marketing comes into the picture. Read on to find out how marketers can use metaverse to up their game! Why Should Marketers Enter the Metaverse? What Is Metaverse?

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Instagram’s growth and recurring success shows why it’s one of the most powerful social media networks.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Marketing Insider Group

OCTOBER 21, 2015

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer.

Marketing AI 95

Marketing AI RFP Work Management Thought Leadership 95

Heinz Marketing

AUGUST 22, 2021

By Cameron Katoozi , Marketing Consultant at Heinz Marketing. The company was founded by a group of 4 friends at Cambridge University, and the app became available to the public in 2014. All data transmission is encrypted using Secure Sockets Layer (SSL), the highest in network safety.

Enterprise Management 117

Enterprise Management Work Management Allocation Budget Programs 117

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

EMagine B2B Blog

JANUARY 24, 2014

If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Content marketing creates interesting and engaging content that attracts prospective buyers to your products. If you want SEO success, you need a content marketing strategy for 2014! With more than 2.6

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

Brandwatch Marketing

JANUARY 2, 2019

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S.

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. Welcome, James! Tom: It is.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Hinge Marketing

APRIL 11, 2014

The benefits of email marketing have been proven time and time again. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. In other words, for every $1 you put into email marketing, you can expect to get $1.27 Commit to stopping now.

Contacts 48

Contacts Organization Marketing Budget Word of Mouth 48

ViewPoint

MAY 7, 2013

In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. His "Buyer Foresight" approach helps organizations gain predictability by understanding the behavior of their buyers in a changing market. Your Organization Needs Buyer Predictability.

Buyer Personas 120

Buyer Personas Peer-to-peer Buying Cycle Sales Qualified Leads 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. Undoubtedly, online tools and experiences are an integral part of a modern marketer's role. Imagine how much easier it is for marketers from India, Ireland, Australia, and the U.S. Virtual Conferencing Tools. Image Source.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Parse.ly

MAY 6, 2022

In one study of our content network , over half of our top 100 sites have more than 5% of their page views attributed to evergreen content. Your organization has already spent the time, energy, and resources to create evergreen content. What can my organization do with evergreen content? Among their top recommendations ?

Content 52

Content Social Media Display Marketing Report 52

Adobe Experience Cloud Blog

MARCH 28, 2014

A conference isn’t just a place to network – it can also be a place to kick off important internal initiatives, shop around for new vendors, and extend the functionality of your current marketing solutions. New to Marketing Automation: A Broad Approach. How can various marketing solutions work together to achieve separate goals?

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. worldwide growth for all social media ad spend in 2014. 5% ad revenue market share in 2013.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

NuSpark Consulting

MAY 7, 2016

Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector. Content marketing plays a prominent role, and for good reason. Content marketing plays a prominent role, and for good reason. Most effective B2B social media platform: LinkedIn: 66%. No surprise there.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014. February 2014: Page Layout #3.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Lake One

APRIL 13, 2020

The NGLCC is the largest advocacy organization dedicated to expanding economic opportunities and advancement for LGBT people and the exclusive certifying body for LGBT-owned businesses. . “We About Lake One: Founded in 2014, Lake One is a revenue operations and growth firm based in Minneapolis, MN. www.nglcc.org.

Paid Search Agency 53

Paid Search Agency Advertising Agencies Business Ad Agencies 53

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134