Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Company's Google Results.

Research 90

Research Marketing Automation Services Tips Best Practices 90

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. Google that makes it easy to do research and locate information and people. It’ a fairly big holiday in the U.S.,

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

KoMarketing Associates

OCTOBER 16, 2014

I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. Photo courtesy of Akvile Harlow. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Research Reveals Most Influential Social Media in B2B Buying. Of course, we know Google is in the business of making money, so what this means for the future is up in the air.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Contently

NOVEMBER 7, 2016

Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. According to research by Advertiser Perceptions on behalf of Trusted Media Brands, “ 65% of media executives say social media is the most important platform for digital video advertising.

Facebook 165

Facebook Rules Advertisements Advertising 165

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Why Do Paid Links Violate Google’s Guidelines While Other Ads Don’t? Created: May 5, 2014. Is There a Limit?

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year. The Demise of Google+.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

ClearVoice

MAY 22, 2023

An AI program can provide research, create bulk content like glossaries, or help with brainstorming— but it’s not likely the end of SEO. In February 2023, Google released a statement saying the algorithm will always prioritize quality content, regardless of if it was created by humans or AI. In 2022, 50% of U.S.

Marketing AI 98

Marketing AI Search Marketing SEO Trends 98

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Walker Sands

MAY 15, 2024

He worked under Peter Goodman, a veteran journalist who made his name covering the dot-com bubble of the late 1990s, and who became international editor in chief of the IBTimes in 2014. If Neuralink comes out with new research, for example, or if SpaceX has a successful launch – we cover it.” and Fast Company. Like workplace topics.

Paid Search Agency 103

Paid Search Agency Companies Media PR 103

seo.co

OCTOBER 20, 2021

Negative SEO (aka “Google Bowling”) was once a huge threat to websites and webmasters. As Google has expanded into natural language processing, negative SEO is less of a threat than it once was. Google typically ignores irrelevant and low quality links. Set Up Email Alerts in Google Webmaster Tools.

SEO 98

SEO Google CAN-SPAM Ad Exchange 98

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Here are three key findings from recent research, supported by nine useful social media stats, and recommendations on what to do with this information.

Social Media 230

Social Media Stats Social Marketing Paid Search Agency 230

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 77

Features Google Work Management SERP 77

Vision Edge Marketing

JANUARY 25, 2022

Academic research demonstrated that when students take the recommended prerequisite(s), they outperform peers who skip the prerequisite(s). According to GE Capital Bank, 81% of retail shoppers conduct online research before they buy. The value of prerequisites can be debated. I propose the same is true in business.

Business 188

Business Peer-to-peer Work Management Acquisitions 188

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. To make sure you''re fully up to date on the latest major changes in SEO, we''ve compiled a full list of the most important Google algorithm updates from 2014. The Major Google Algorithm Updates of 2014.

Google 28

Google DMCA Lead Scoring Lead Ranking 28

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. Short and to the point, this post brings to light how to optimize your PPC campaigns for metrics like cost per lead (CPL) and conversion rates with step-by-step instructions for use in Google AdWords and your Bing account. Why You Should Schedule Your Paid Search Ads.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

Biznology

APRIL 14, 2015

This news directly from Google is old news for those of us in the SEO game. It seems to me that Google’s tired of our draft work. Google seems to want us to revise our first drafts of the web. Be sure to remember that Google trades in pages. What counts as a high-quality site according to Google?

Google 80

Google SEO Adsense PageRank 80

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. On Google+ or LinkedIn? Each month an enormous amount of content is published on marketing. 3 Strategies to Take LinkedIn to the Next Level.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014. This problem can be solved with brand research.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Savanta

APRIL 15, 2014

This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . It’s Google+. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. But in 2014 the focus is on hard returns.

Social Media 120

Social Media Media B2B Fulfillment 120

Hubspot

DECEMBER 21, 2017

In 2014, we celebrated reaching 1.5 As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? A featured snippet is a concise response to a Google search query. To read about the full methodology, visit our research report. Sound familiar?

Traffic 77

Traffic Features Google SERP 77

Biznology

APRIL 21, 2017

In the keynote, he told the story about how he acquired ICC in 2014. It won several awards prior to 2014 and positively influenced sales for the beer over the course of years. They did very little audience research beforehand. Pulizzi figured at ICC 2014 that this was the gap CMI needed to fill.

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

Zoominfo

NOVEMBER 25, 2020

ZoomInfo conducted an analysis of 60 million professionals in its database and found that approximately 2,250 roles with the word “diversity” or “inclusivity” in the title existed in 2019, compared to only 876 in 2014. . If you look at the Googles of the world and the Salesforces, they have massive inclusion and diversity programs.

Zoominfo 246

Zoominfo B2B Thought Leadership Thought Leadership Training 246

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. 1 ‪‎Content Marketing‬ Influencer by Appinions, Onalytica, and other major platforms in 2014, 2015, and 2016. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

MARCH 22, 2024

In 2014, Copyblogger announced that they were removing comments, but then brought comments back in 2016. However, Neil was not convinced that this is actually the case, so he did some research. Next, he checked Google Analytics and Google Webmaster Tools to see whether the blog comments were resulting in more search engine rankings.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

LeadSquared

MARCH 30, 2017

The monthly search for the term “Google AdWords” is 1.5 Google generates 97% of its revenue from its ad platforms. Since 2014 – Q4, the spending on PPC ads has risen 12% year-on-year. More and more businesses are spending their advertising money on Google Adwords. All there stats tell us one thing.

Adwords 52

Adwords PPC ROI Google 52

Contently

JANUARY 26, 2017

Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. This reveal prompted many to ask: Should Google really give uncontested legitimacy to Holocaust deniers? Google first refused requests then as well, only to later amend its algorithm.

Google 60

Google Paid Search Agency SERP Adwords 60

Hinge Marketing

JULY 16, 2014

This analogy is much like the difference between doing branding research for the sake of doing research, and conducting actionable research that can guide your brand to a better position in the mind of your target market. So what is actionable branding research? On Google+ or LinkedIn? Research'

Research 48

Research Statistics Segmentation Linkedin 48

ClearVoice

NOVEMBER 24, 2020

Research by BrightEdge shows organic traffic accounts for 51 percent of all website traffic. Google is constantly updating their algorithm to give searchers a better search results page that quickly and accurately answers their query. Keyword research is vital for any new product, service or initiative. Revise, revise, revise.

SEO 104

SEO Lead Scoring Lead Ranking Guidelines 104

Brandwatch Marketing

JANUARY 2, 2019

Google+: 111 million users. Source: Pew Research Center. ” image=”[link] what we found out from years of research in this free report.[/bw_banner_cta]. Google statistics. Google processes 100 billion searches a month. 91.47% of all internet searches are carried out by Google. User numbers.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hinge Marketing

AUGUST 29, 2014

Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. In this Moz Whiteboard Friday video and article, Eric Enge shows you both reasons why you might want to syndicate, as well as tips on how to go about it without being penalized by Google. On LinkedIn or Google+? Kevin Bloom, Hinge Marketing.

Landing Pages 48

Landing Pages Marketing Analytics Tools Linkedin Marketing Report 48

Webbiquity

MARCH 1, 2016

On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Check out the facts and stats below for more revealing insights from recent research on search engine optimization and marketing. Internet users. Image credit: MarketingProfs. Speed thrills.

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Valasys

OCTOBER 10, 2022

In former times, traditional SEO tools took hours and days of keyword research. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them. TubeBuddy was launched in December of 2014. In such predicaments, SEO tools get in the picture.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

Hinge Marketing

MAY 12, 2014

The Hinge Research Institute partnered with the Association for Accounting Marketing to conduct a benchmarking study on CPA marketing spending and organic firm growth. This research should give them pause. We hear it all the time from our clients in the accounting industry. What can we do to give our marketing efforts an edge?

CPA 48

CPA Cost per Acquisition Marketing Budget Research 48

Hinge Marketing

JUNE 19, 2014

New Research Report: How Experts Build Their Brand. Our most recent study of Visible Experts researched just that. Check out the full research study for more detail! On Google+ or LinkedIn? Here are five of the best marketing pieces that have been published so far this month. By: Lee Frederiksen, Hinge Marketing.

Blogger 48

Blogger Social Media Linkedin Planning 48