Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. MarketingCharts ). Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

KoMarketing Associates

AUGUST 19, 2021

As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4%

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

Marketing Insider Group

DECEMBER 30, 2013

2014 will be the year of brand publishing. 2014 will be about 3 things: culture, data and content. In 2014 the content marketing imperative will become clear for more brands that want to survive (or at least stop wasting their marketing dollars.) My rank order for marketing trends to follow in 2014: Content marketing.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

Marketing Insider Group

DECEMBER 5, 2013

It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. Curation is the art and science of finding the experts, insights and research from others. Will you make 2014 the year of content marketing at your company?

Content Marketing 100

Content Marketing Marketing Budget Marketing Budget Creation Content 100

Savanta

JUNE 3, 2015

In his latest blog for the Market Research Society’s news and insight hub Research Live , Circle Research’s Andrew Dalglish explores why business-to-business companies need research just as much as consumer-facing ones…. Read the rest of the article on Research-Live.com. No, in fact the opposite is true.

Research 120

Research B2B Marketing B2B Paid Search Agency 120

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. The Ideal Length of Everything, Backed by Research. Over 100 B2B Content Marketing Statistics for 2014. — Rand Fishkin (@randfish) June 18, 2014. From Stacy Thompson.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. When describing the ideal research project clients cite three defining features: Analysis is rigorous and there’s a clear storyline.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

All of the top seven growth areas for marketing dollars are digital, with more than half of all marketers planning budget increases in 2014 in five of these areas. While every company’s situation is unique, few B2B vendors are likely to stray too far off this general path in 2014. Marketing Research Marketing Strategy'

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Keyword research: Develop a list of core keywords that the content will be geared towards.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

SendX

JUNE 23, 2021

CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. Canada was host to 7 of the 100 global spamming companies when CASL went into force in 2014. This research suggests that the importance of CASL is rising for Canadians. What is CASL? In terms of customers, we have new prospects.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

Research 101

Research Work Management Paid Search Agency Marketing Management 101

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. The most trusted types of content are reports and white papers produced by professional associations (cited by 67% of B2B buyers) and reports or white papers from industry research groups (50%). Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. Several interesting findings in this research, and I was particularly intrigued because the new book I am working on focuses on the impact of speed on business and society. People Want to Play the Field, not Go Steady with Your Brand.

Social Media 165

Social Media Research Media Business 165

KoMarketing Associates

OCTOBER 16, 2014

I was fortunate enough to speak on two panels, Competitive Research for SEO , and what may be my favorite SMX session, SMX Takeaways. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. Photo courtesy of Akvile Harlow. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. Google that makes it easy to do research and locate information and people. It’ a fairly big holiday in the U.S.,

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Webbiquity

APRIL 30, 2019

If you’d like to increase the impact of your company blog, these insights from recent research can help. Even more helpfully, Andy’s group has been conducting this study annually since 2014, so the most recent edition shows five years of trend data. Image credit: Orbit Media Studios. Image credit: Orbit Media Studios.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Vision Edge Marketing

MAY 3, 2022

If you’re wondering whether there’s money to be made with the strategy, we only need to look at Siete Foods, a family-owned business which started in 2014 with grain free tortilla chips and in 7 years reached an estimated revenue of $21 million. Research enables you to make investment decisions more confidently and reduce risk. . .

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Research Reveals Most Influential Social Media in B2B Buying. 39% of marketers want to increase investments on curated content marketing. 20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. But one thing all of these firms have in common is they know — empirically — how their brand is perceived in the marketplace by doing research. How does this kind of market research impact their business? But what insights do they gain?

Studies 94

Studies Research B2B Marketing Brand Identity 94

ANNUITAS

MAY 22, 2014

There were points the research study made which validate what ANNUITAS sees in all our client engagements. And much of the research, including the real-time audience polling, shows that there’s still much work to be done in terms of sales and marketing alignment. Acquisitions. Productivity.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Webbiquity

JANUARY 26, 2021

In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Buffer published their ultimate guide to content repurposing back in 2014. ” Today’s sales prospects, buyers, and researchers don’t want to merely be passive audiences or consumers of information.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

JANUARY 27, 2015

The 10 most innovative emails of 2014 by iMedia Connection. Have you released a new whitepaper, or research report?”) Echoing some of the findings reported above, this article highlights takeaways from research across nearly six million email marketing campaigns. If you haven’t A/B tested them yet, give it a try”).

Email Marketing 100

Email Marketing Tips Best Practices Opt-out 100

KoMarketing Associates

DECEMBER 24, 2019

Marketers often need a healthy budget to achieve their top objectives, but new research suggests that 2020 may come with less resources than in previous years. recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. of all company budgets in 2019. This is a drop from 11.2% This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Convince & Convert

SEPTEMBER 9, 2014

» Social Media Research' But that journey made me wonder – How are others describing this process? Is it the same wild rush for other parents as it is for me? What can we. Read the whole entry. »

Social Media 140

Social Media Research Buy Media 140

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. NetProspex was looking for a way to generate new leads and increase their research report downloads by leveraging existing content. They reused the content and graphics from the research report to create a self-assessment in the form of an interactive mini guide.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

KoMarketing Associates

APRIL 26, 2019

Although it is assumed that marketers are responsible for generating the most leads within a company, new research shows that they still lag behind sales teams. percent) in 2014 than they did in both 2016 and 2018. percent) in 2014. However, looking at our long-term research, the data tells a different story.

Marketing Report 127

Marketing Report Leads Lead Marketing Qualified Leads 127

Webbiquity

NOVEMBER 12, 2013

93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. anticipate an increased budget for 2014, while just 3% foresee spending reductions. 54% of B2B marketers plan to increase spending on content marketing in 2014. e-Strategy Trends ). Brandpoint ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. Where other organizations might have offered a white paper or research report to educate their prospects on industry best practices around Big Data, Innovation Enterprises opted for an assessment to provide their prospects with even more value. Big Data is a hot topic these days.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. Each medium (whether it be a blog, guide, or research study) serves its own purpose. A Researcher’s Guide to a Professional Services Brand Makeover. Each month an enormous amount of content is published on marketing. By: Ashley R. Cummings, OrangeSoda.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web.

Forrester 48

Forrester Case Studies Case Study Linkedin 48