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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

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Inside The Washington Post’s Quest to Fix Ad Tech

Contently

Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients. When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Towards a SaaS model. Dicker labels this new style “content-driven advertising.”

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Marketing Trivia: How Much Random Knowledge Do You Have?

Hubspot

4) What 2013 blockbuster film holds the record for having the most product placement? ban the advertisement of cigarettes on television and radio? 14) You’re more likely to summit this mountain than click a banner ad. Bubba Gump Shrimp Co. from Forrest Gump. Man of Steel. 5) In what year did the U.S. Mount Everest.

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11 Modern Technologies That Make the Case for Inbound Marketing

Hubspot

In other words, consumers have found yet another way of telling us these ads are annoying, and that we need to stop interrupting and start listening. And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. 2) Online Television. 5) Ad Blockers.

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Should Pharmaceutical Companies Be Allowed to Do Content Marketing?

Contently

The Washington Post reported that drug companies now spend significantly more on advertising than research, but most of those dollars go to traditional channels like television and print magazines. On the internet, you’re more likely to see a banner ad for a pill than a helpful infographic about treating a disease.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

billion) than they did for broadcast television in 2013. billion on online display (banner) advertising in 2013–30% of the total online advertising spend. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. billion on online video advertising in 2013. MediaPost ).