Digilant

JANUARY 22, 2019

Boston – January 23, 2019 — Today, Digilant – a programmatic media buying services company – released a Super Bowl 2019 infographic for digital media buyers that includes consumer behavior trends, data related to viewing preferences, social media actions and shopping behavior.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Digilant

DECEMBER 19, 2018

I distinctly remember when Apple first released Siri and everyone was enthralled with asking her silly questions. Since the release of Siri, many companies have released their own voice assistant. As I mentioned previously, in 2011, when Siri was first released, it was rare that she accurately picked up what you were asking.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. CASE STUDY . The kickoff or the campaign was brilliant and holistic.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Contently

JUNE 15, 2016

No matter how many cringe-worthy tweets we’ve seen in the past, branded Twitter accounts seem fixated on capitalizing on the latest trend, whether it’s national tragedy or a totally unrelated movie release. The tactic makes A24 seem like a fellow cinephile that cares more about filmmaking than pumping up its own releases.

Twitter 60

Twitter Branding Brand Identity Best Practices 60

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. Look no further than Fuse, released back in April, which copies much of what makes Instant Articles so appealing. Rather than eschewing ad tech, it’s attempting to build better ad tech, which it plans to sell to other publishers and clients.

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Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Just email Jay a screenshot of your review with your address.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. AI and Programmatic Advertising.

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Advertising Agencies Creativity Marketing AI Advertisements 59

Contently

DECEMBER 6, 2016

Following the release of his kinetoscope and its subsequent updates, Edison hosted events to screen motion pictures. In 2013, Netflix decided to make an original TV series for the first time. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced.

Television marketing 60

Television marketing Content Marketing Branding Brand Identity 60

Hubspot

DECEMBER 17, 2015

In fact, this feel-good, joyful sentiment can be seen as far back as 1971, when Coca-Cola released this iconic advert. ConAgra’s award-winning "Unleash the Joy" campaign was the 2013 predecessor to 2015’s "Share the Joy." 3) Coca-Cola: I’d Like to Buy the World a Coke. 4) Reddi-wip: Unleash the Joy. A very merry Christmas indeed.

Examples 28

Examples Campaigns Planning Paid Search Agency 28

Hubspot

FEBRUARY 11, 2015

When it comes to the tablet/e-reader game, it’s no secret that Nook has struggled to keep up with its counterparts—specifically the Kindle—since its initial release. Nook, on the other hand, just released a new tablet in August for the first time in nearly two years, and the reviews are mixed at best. We’ll never know.

Amazon 28

Amazon Peer-to-peer eCommerce Television marketing 28

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Because Facebook is so huge, its reach is much larger. Thought Leadership.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

NOVEMBER 5, 2015

Naked & Afraid - 2013. Doomsday Castle - 2013. Lost Survivors - 2013. Marooned with Ed Stafford - 2013. In fact, if you refer to the Google Trends chart we mentioned earlier, you can see that the search volume for prepping begins to steadily increase from 2012 on, when a vast majority of these programs were released.

Television marketing 28

Television marketing Education Training Class 28

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Brand: British Airways. Integrated Campaign. Sorry I Spent it on Myself.

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Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Hubspot

APRIL 30, 2015

Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. That was in 2013. The company was accepted for the 2013 season, when they already had a deal with Nordstrom but no sales. “I Go straight to the consumer.”.

eCommerce 28

eCommerce Paid Search Agency Companies Television marketing 28

Hubspot

SEPTEMBER 26, 2016

Although Microsoft's Internet Explorer is no more , this 2013 spot for the web browser earned viral recognition and a Webby Award nomination. TBWA/Media Arts Lab is the agency behind the ad, and they even released a series of "bloopers" featuring the beloved childhood character. marketing director, told Adweek. 7) Microsoft.

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Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. 4) Internet use was up 9% in 2013 compared to 11% in 2012. 2) Google''s average revenue per user is 6X that of Facebook. 3) Media engagement for Olympic viewers with four screens was 2X those with TV only. 5) Millennials watch 34% of their TV time online.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

LeadSquared

MAY 20, 2015

To reiterate the fact that a good video (movie, in this case) can get even the laziest of people interested in what you have to say, take a look at what the release of The Great Gatsby movie in 2013 did to the sale of Fitzgerald’s masterpiece. This if done with a television commercial was completely unaffordable for them.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

JANUARY 17, 2014

You may see them advertised on billboards and TV and see the release date promoted on social media. They targeted current milk drinkers and created an ad for television, radio, and billboards. When you think of Oreo and Super Bowl 2013, you may think of their popular tweet that gained them a lot of recognition. Or so we thought.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Webbiquity

APRIL 14, 2014

What do 73% of reporters say press releases should contain? As of 2013, Apple had yet to claim a Twitter account, Facebook page, or any other type of social media presence. In 2013, Internet advertising expenditures surpassed newspaper ad spending for the first time. What do only 48% of searches result in? No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Your customers are not just on the web or watching television, more than likely they are using both at the same time. Connect all of your channels. Try Facebook Graph Search.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. The best example is For Immediate Release: The Hobson and Holtz Report. Good luck and Godspeed!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Aberdeen

MAY 1, 2018

In his TED Talk The Clues to a Great Story, Andrew Stanton states: “The children’s television host Mr. Rogers always carried in his wallet a quote from a social worker that said, ‘Frankly, there isn’t anyone you couldn’t learn to love once you’ve heard their story.’ Multiple women enter a spacious, well-lit loft.

Storytelling 40

Storytelling Advertisements Advertising Content Marketing 40

Buffer

JANUARY 2, 2019

The release of the WhatsApp business API in August 2018 will continue to be a total game-changer in the industry. This along with other developments from social networks points to the rise of what we’re calling “ social television ” lead by the vertical video format.

Social Media 111

Social Media Trends Marketing AI Media 111

Contently

MAY 25, 2016

Companies can work with Wattpad Stars (the site’s most popular writers), track data through Wattpad Insights, and even adapt their stories for television through Wattpad Presents. A few weeks ago, Wattpad introduced Wattpad Studios , a program that lets brands use the platform as a content hub. Take Anna Todd, for instance.

Paid Search Agency 78

Paid Search Agency Storytelling Advertising Agencies Mobile Marketing 78

SnapApp

MARCH 7, 2016

It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time. March is a very encouraging month for binge activities. There’s also spring cleaning that can take hold of anyone, even non-neat freaks. . How do you binge?

Top of Funnel 91

Top of Funnel Content Wikipedia Paper 91

Hubspot

JUNE 17, 2015

According to a 2013 study by Bizrate Insights , more than a quarter of American women own a pair of UGG boots. January 2011: Randy Clemens released The Sriracha Cookbook. However, it wasn't until this movement joined forces with the power of television that it really started to take off. 5 Things Marketing Made People Like.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Hubspot

MAY 16, 2014

It wasn’t until days after the incident, however, that Beyoncé released a cookie cutter statement that the family has “moved forward as a united family.” With a captive audience of that scale, I was surprised to see that Beyoncé hasn’t tweeted since August 2013. Major #fail.

PR 28

PR Press Public Relations Viral Marketing 28

Hubspot

NOVEMBER 12, 2015

But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. And what are the best examples of product placement in movies, television shows, and music videos? So how does product placement work?

Examples 28

Examples Product Television marketing Ad Exchange 28

SnapApp

MARCH 8, 2016

It is still mostly winter and cold in many places, so Netflix remains a favorite go-to, especially with new seasons of House of Cards typically released around this time. March is a very encouraging month for binge activities. There’s also spring cleaning that can take hold of anyone, even non-neat freaks. How do you binge?

Top of Funnel 48

Top of Funnel Content Wikipedia Paper 48

Hubspot

MAY 15, 2013

Public Relations 101 used to be all about the art and science of press releases and effective pitch emails. In addition, aspiring PR pros were taught to tailor the release to the few, not the many. In addition, aspiring PR pros were taught to tailor the release to the few, not the many.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Webbiquity

FEBRUARY 7, 2012

He notes that some companies try to use a blog simply as a mechanism to re-post their press releases, and are subsequently disappointed by the results. And 94% watch television shows on (gasp!) televisions, versus 23% who view TV shows online. ” B2B Marketers Have Much To Learn About Social by MediaPost Online Media Daily.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

APRIL 28, 2020

In September of 2019, they released their first global brand campaign in 30 years with Rebuild the World : Lego had already proven itself successful in advertising with The Lego Movie : In this new campaign, they wanted to tackle issues that are bigger than the toy industry. Dive Deeper: 22 Brands with the Best Content Marketing Campaigns.

Marketing Budget 141

Marketing Budget Campaigns Paid Search Agency Work Management 141

Content Standard

AUGUST 10, 2018

Even the brand’s marketing crescendo-its annual televised Victoria’s Secret Fashion Show where the world’s biggest supermodels strut the runway accompanied by live celebrity performances is largely based on the notion of putting the product up on a separate pedestal to be observed and idealized by the target consumer.

Activities 48

Activities Advertising Agencies Paid Search Agency Planning 48

Hubspot

APRIL 5, 2017

When you think of viral marketing, your mind probably wanders to that Oreos "You can still dunk in the dark" tweet , which garnered an enviable 40,000 retweets and Facebook likes during 2013's Super Bowl power outage. They still release special, limited-time offerings like their ghost-themed Halloween event which saw a 1.3

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78