KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. And the growth is accelerating.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Hubspot

MAY 29, 2013

Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places. 6) Mobile keeps booming.

Internet Marketing 28

Internet Marketing Marketing Report Trends Paid Search Agency 28

Marketing Insider Group

AUGUST 6, 2015

Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. Search Engine Optimization, or SEO, is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. In laymen’s terms, it is showing as the best answer on the Internet for a given search.

SEO 100

SEO Long Tail Marketing Domain Keywords 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Marketing Insider Group

DECEMBER 30, 2013

Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I think I had the topics right.

Advertising Agencies 100

Advertising Agencies Marketing & Strategy Custom Publishing Mobile Marketing 100

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Litmus

APRIL 1, 2021

The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. Around 1991, the internet—as we know it now—was born. Despite being “ the most sort-of ” decade of all time, major advancements did take place with email marketing. This set the stage for email marketing as we know it today.

Design 69

Design Trends Mobile Marketing Email Campaigns 69

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? If anyone asks what you''re up to, tell them it''s all part of your content planning process for 2014. The Content Marketing Deluge. 1) Dumb Ways to Die.

Brand Identity 28

Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. The trends suggest, if you use any type of media to support your business, it’s worth getting up to speed on digital marketing. What will you learn in Strategic Digital Marketing? magazines, newspapers)? And it’s not stopping.

Course 80

Course Planning Work Management Peer-to-peer 80

Outgrow

JANUARY 22, 2020

Top 9 Affiliate Marketers You Need To Know About. Affiliate marketing is a gold mine that often remains unexplored. There are some extremely successful affiliate marketers out there. Affiliate marketing does not make you a fortune overnight. There is a process to it. And that increased to more than $50000 in 2013.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Martech Advisor

NOVEMBER 7, 2019

Martin “Gonto” Gontovnikas, VP of marketing and growth at Auth0, shares why retailers should take consumer data and identity management seriously this holiday season, based on the findings from a recent Internet Retailer survey that examines how companies tackle user experience and security.

Work Management 43

Work Management Marketing Management Terms and Conditions Lock-In 43

Contently

NOVEMBER 22, 2016

In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing. But few of those niches offer as much value as content marketing. A traditional agency would have gone from TV to the internet to mobile and social,” R/GA CEO Bob Greenberg told Ad Age in 2014. “R/GA

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Hinge Marketing

JANUARY 14, 2015

We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. This likely inflates their market share compared to other email clients such as Yahoo!

Email Marketing 48

Email Marketing B2B Marketing Planning Mobile Advertising 48

Content Standard

AUGUST 9, 2018

As voice-activated searches impact the way people are discovering and purchasing goods, how should marketers adjust their content strategy and SEO efforts to best align with user behaviors? This is where content marketing comes in. Embracing the Switch to Mobile. Mobile search has been pushing out desktop search year by year.

Long Tail Marketing 47

Long Tail Marketing Digital Marketing Funnels Mobile Marketing Top of Funnel 47

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

SEPTEMBER 14, 2013

This behavior is being fueled not only through Internet connectivity speed or access but device usage as well. Mobile device adoption brings information to the B2B buyer anytime and in almost any location. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Outbrain

DECEMBER 10, 2018

And they’re already running the show, as a study conducted back in 2013 found that 87% of millennials had moved into management roles in the previous five years. What’s more, millennials grew up on the internet, and they’re highly tech-driven. Internet addicted. 2 Get personal. You’ve probably heard it before. Overly confident.

Advertisements 36

Advertisements Advertising Campaigns Mobile Advertising 36

Content Standard

OCTOBER 21, 2014

Video marketing is quickly becoming brands’ preferred way to engage with consumers—and with good reason. New research from Nielsen has found that, among the 18-to-34 demographic, daily online video consumption has spiked by 53 percent from 2013. Effective video marketing can be a big part of that process.

Video Marketing 40

Video Marketing Marketing & Strategy Differentiation Paid Search Agency 40

Onalytica B2B

SEPTEMBER 9, 2015

As accounts are increasingly being accessed on mobile devices, we find ourselves in a position where ever-evolving technology and the Internet can revolutionise our financial services. “Fintech is the new market that integrates finance and technology. FinTech rocks! Chris Skinner. ” MAPPING THE FINTECH COMMUNITY.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

LEADership

OCTOBER 16, 2013

There is no getting away from the fact that social media must be part of your marketing mix, but how is social actually doing in delivering what your B2B organization needs – leads, conversions, customers and sales? Are you sure you are spending your marketing budget wisely if you have abandoned email for social media?

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

LeadSquared

JULY 14, 2013

“Mobile a pp install ads are one of most important new ad products from Facebook.” Before I take a plunge into Getting Started with Facebook Mobile App Install Ads, the next big thing on Facebook as put across by Facebook CEO, Mark Zuckerberg, lets talk numbers. billion and Mobile ad revenue out of that was a whopping 30%.

Facebook 52

Facebook Ads Mobile Advertising Mobile Marketing 52

The ROI Guy

NOVEMBER 10, 2014

Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. More importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge.

Gartner 40

Gartner Forecasting Spending Forrester 40

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Frugalnomics in Effect So what are the real reasons behind the continued slow growth? 3) Central IT Irrelevant?

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

Hubspot

MAY 29, 2014

Every year, Mary Meeker releases her annual Internet Trends Report. This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. 4) Internet use was up 9% in 2013 compared to 11% in 2012.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Biznology

OCTOBER 5, 2011

In no way that’s a good indicator of what 2012 or 2013 will look like. Analyzing the current landscape and the evolution of information markets by borrowing from a product life cycle framework may assist in developing some educated guesses about what the future may bring. Creating and Coding. Distributing.

Social Media 80

Social Media Media Web 2.0 Distribution 80

MLT Creative

APRIL 21, 2011

The BMA Atlanta had the pleasure of having Ashley Kuhnmuench, account executive for B2B markets, of Google at our April 14 luncheon at Maggiano's Little Italy in Buckhead. Here are some highlights: Since the recession, 62% of B2B buyers say they spend more time researching products and services online during the procurement process.

B2B Marketing 40

B2B Marketing Google Advertising Agencies Planning 40

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. M+R’s 2015 Benchmarks found that online revenue was up 13 percent between 2013 and 2014.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Adobe Experience Cloud Blog

MARCH 29, 2012

And why is it important to all of us involved with deploying marketing automation and Revenue Performance Management (RPM) to drive profitable, sustainable growth? On the bigness question, consider this: Cisco has forecast that by 2013, the amount of traffic flowing over the internet annually will reach 667 exabytes.

Enterprise Management 48

Enterprise Management Paid Search Agency Marketing Automation Services Analytics 48

LeadSquared

MAY 20, 2015

Let’s discuss a few content marketing tips that have proven successful for many businesses. Strategy 1: Video Marketing. Video marketing can really help you cut through the clutter in that case. But, how do you sell a dream on a small business’s marketing budget. We are a lazy bunch. Did I already say that?

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Onalytica B2B

SEPTEMBER 16, 2015

The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology without even trying. billion active users , and 700 million using the Facebook mobile messaging app alone. jeffbullas.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. In 2013, the company launched Amazon Smile, which lets users pick a charity that will receive 0.5% Source: Amazon.

Amazon 67

Amazon Ideal Customer Profiles Advertising Agencies Paid Search Agency 67