KoMarketing Associates

JANUARY 23, 2014

Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. B2B Email Marketing – 2013 Statistics. Content Marketing 2014 Projections. 25 Outstanding Content Marketing Tools For Your Brand. Marketers Get More Savvy With Content Marketing. The Psychology of Color.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Crimson Marketing

DECEMBER 18, 2013

PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. Inbound marketing delivers 54% more leads than traditional outbound marketing.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! And it won’t be in 2013, either (as much as some of us would like it to).

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

FEBRUARY 23, 2016

Although most companies now recognize that inbound marketing is an effective promotional tactic, it’s been viewed more often as the icing on the cake rather than a must-have. But even in 2013, 92.7 percent of companies using inbound marketing saw a significant increase in leads. 3) You don’t have the right person.

Work Management 28

Work Management Inbound Marketing Marketing & Strategy Marketing Management 28

KEO Marketing

JUNE 19, 2017

The profile highlights KEO Marketing’s awards, which include: Phoenix Business Journal’s Top 10 Social Media and Top Web Design Firms Award, 2013-2017. Phoenix Business Journal’s Top 25 Interactive Marketing Firms, 2013-2017 Award. American Business Awards Stevie Award for Online Marketing Campaign of the Year, 2015-2017.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Advertising Agencies Paid Search Agency 48

Hubspot

FEBRUARY 18, 2013

The Role of Content in Inbound Marketing. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Because without inbound marketing strategies in place, there can be no effective use of native advertising.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Hubspot

DECEMBER 31, 2012

This is your chance to reboot and decide what changes you'll make in 2013. Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. The 3 Most Important Facebook Updates of 2013. Comments and apps and pages, oh my!

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

OCTOBER 23, 2013

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site''s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site''s authority on the search topic.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

APRIL 23, 2020

Let’s translate that into the way people actually speak: HubSpot’s all-in-one marketing software helps more than 6,000 businesses in 45 countries attract leads and convert them into customers. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

APRIL 17, 2013

When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Inbound marketing helps level the playing field for marketers with less budget, and more brains. At least, that’s how the story used to go. You know, for a little inspiration.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Tomorrow People

OCTOBER 17, 2017

Why your content marketing strategy should focus on search engine optimisation (SEO) topics — not just keywords — to differentiate your B2B marketing. A great shift is taking place in the world of search engine optimisation (SEO) results. Search engines are evolving. In a series of detailed.

Search Marketing 235

Search Marketing Lead Ranking Marketing & Strategy Marketing Strategy 235

NuSpark Consulting

OCTOBER 9, 2017

And your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. Also, your blog post needs to be original to climb the search engines and to turn people’s heads. Like it or not, the more you blog, the more visitors your website will attract.

Ethics 145

Ethics Buying Cycle Stats Marketo 145

Exo B2B

OCTOBER 16, 2020

Here is a bio excerpt of a real marketing expertise: «Lee Odden is a B2B marketing strategist, author, international speaker and CEO of TopRank Marketing. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 She was named “B2B Marketer of the Year” in 2017 by The Drum.

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Adobe Experience Cloud Blog

AUGUST 28, 2017

Like it or not, the more you blog, the more visitors your website will attract, and your website is the center of your online marketing universe. The truth is, blog posts feed your inbound marketing program’s success. Also, your blog post needs to be original to climb the search engines and to turn people’s heads.

Thought Leadership 134

Thought Leadership Ethics Buying Cycle Stats 134

Hubspot

JANUARY 4, 2013

And in 2013, I can only predict that more advertisement "blockers" will be purchased, used, and created than ever before. The internet -- particularly search engines and social media sites -- has become the replacement for direct mail. 10) Local Search. We need a new way to reach our potential customers. That's right.

Paid Content 28

Paid Content Inbound Marketing Telemarketing Advertising Agencies 28

Exo B2B

APRIL 11, 2019

In 2014, he published the #1 best seller on Amazon, Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11. She has been the global CMO at Siegel+Gale since 2013. she was named the “B2B marketer of the year” in 2017 by The Drum. Website/blog: [link].

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Hubspot

FEBRUARY 23, 2016

Looking to bring in more leads and customers to their website, the folks at Marco teamed up with HubSpot Partner Leighton Interactive to explore the possibilities of inbound marketing. Before hiring Leighton Interactive in the summer of 2013, marketers over at Marco had a handful of inbound marketing assets.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

JANUARY 15, 2014

For a detailed review of what Google changed this past year, we recommend Google’s 2013 Algorithm Updates: A Look Back. But subject matter expert Jim Yu summarizes 2013’s changes as focused on “better organizing results and adapting to spoken language.” Search in 2014: A Glossary of Best Practices.

SEO 28

SEO SERP PageRank eCommerce 28

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. And rightfully so.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

SEPTEMBER 25, 2015

Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Display ad viewability rates did not budge between 2013 and 2014. So what's the difference between the good and the bad? What Is Display Advertising?

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. The increase in the reach is one of the prime objectives for the marketers worldwide – be they in any specific industry; the other most important being targeting specific prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

MAY 8, 2014

When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for? Well, I’ll give you a hint: it’s not search engines. If you create a website optimized for searchers, search engines will follow.

Marketing Websites 28

Marketing Websites Keywords Buyer Personas Lead Scoring 28

Hubspot

NOVEMBER 22, 2016

I mean, they get us our search results, after all.But how does Google's algorithm work? We thought you might ask that, so we put together some fun facts about Google's algorithm, and how it's shaped the way we search today. As marketers, all of this stuff matters. Source: Search Engine Land. Source: pyxle.

PageRank 28

PageRank Google Lead Ranking Lead Scoring 28

Marketing Insider Group

JANUARY 6, 2020

Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. Friends of Search Amsterdam. The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Hubspot

DECEMBER 19, 2014

Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. Pirate: A search filter designed to prevent sites that have a lot of copyright infringement reports (as filed through Google''s DMCA system) from ranking well in Google''s listings. It was first introduced in June 2013.

Google 28

Google DMCA Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 3, 2013

This post originally appeared on Up & to the Right , a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. Google says it is making the change to protect people’s privacy when they conduct web searches.

Google 28

Google Adwords Privacy Keywords 28

Hubspot

OCTOBER 16, 2013

Also, after the 2013 Boston Marathon bombing, Uber provided free rides to area hospitals. In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. The company spoke directly to the Google Reader audience and created a ton of content for likely searches, such as "Google Reader Alternatives.".

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

SEPTEMBER 26, 2012

This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing. Privacy Law Settings.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

SEPTEMBER 24, 2013

Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we''re on. A filter bubble, as defined by Pariser, is the uniquely tailored universe of information that individuals see online due to personalized search results. We are also, however, absurdly busy.

Personalization 28

Personalization Content Amazon Trigger Marketing 28

Hubspot

SEPTEMBER 7, 2013

The 2013 report was no exception. The 2013 Millennial Impact Report shows that "Millennials aren’t interested in structures, institutions, and organizations, but rather in the people they help and the issues they support.”. inbound marketing nonprofit' 3) Show the proof of your past impact. Image credit: realitymyth.

Marketing Websites 28

Marketing Websites Paid Search Agency Mobile Marketing Cold Calling 28

Content Standard

OCTOBER 22, 2016

What’s the point of B2B inbound marketing if your sales team can’t close the deal? In this session, Miller introduced the power of account-based everything (ABE, as opposed to unfounded outbound marketing). “As marketers, we’ve got a little drunk on inbound,” said Miller.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

MARCH 10, 2014

It takes time to get indexed in search engines, get discovered by the audience you''re trying to attract, climb the rankings, and build up a dedicated following of readers. Sure, something like paid search will give you much quicker returns, but those quick wins come at a cost (literally). Pretty amazing, huh?

Paid Search Agency 28

Paid Search Agency Blogger Hubspot Lead Scoring 28

SmartBug Media

FEBRUARY 15, 2023

There’s a delight in never quite mastering your craft, especially for those who love having an endless wellspring of things to tinker and experiment with—but it’s also frustrating, particularly in times of economic downturn, when you’re looking to recession-proof your marketing. The same applies to content strategy. Are you not a lawyer?

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Ad Building Buyer Personas 98