Brightedge

AUGUST 7, 2020

3 min read Backlinks are foundational to SEO and play an influential role in search engine ranking. The Google Penguin algo update initially released in April 2012 and last updated in January 2016 exists to identify and penalize sites that are linked to from poor-quality or spammy sites. Earning good backlinks. Blog Category: Other

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Biznology

DECEMBER 11, 2019

Now, if you’re not sure how they impact SEO, here are a few simple facts to know. When googling your brand name, your website will be the first thing they see in the SERPs. Keywords in your domain still carry a minor SEO value, even though they shouldn’t. A domain name increases your organic reach.

Domain 129

Domain Brand Identity Branding SERP 129

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Brandpoint

MARCH 26, 2020

Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. 4: Use SEO to your advantage Search engine optimization (SEO) can help your content rank better so it’s seen by the people who are searching relevant terms. 5 Tips on Writing for SEO.”

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 100

SEO Marketing Websites Optimization Domain 100

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Here’s What We Learned About SEO.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

KoMarketing Associates

DECEMBER 27, 2016

The Technical SEO Renaissance. This post from October looks at both the history of technical SEO, where we are now, and where we are going. As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. Here’s What We Learned About SEO.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". The graph below represents five years of temperatures.

Google 69

Google Verticals Click Rate Eye-Tracking 69

KoMarketing Associates

AUGUST 29, 2013

Half of industrial marketers will spend 36% or more of their 2013 marketing budgets for online marketing with SEO, content, and video of emphasis, as noted previously. As such, B2B search marketing professionals need to continually evaluate how SEO tactics help solve industrial marketing challenges in performance and execution moving forward.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

accelerate agency

JANUARY 4, 2021

If you’ve been at all involved with SEO, you’ll have heard of anchor text. It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. With so many different strands to SEO , it’s easy for some things to escape your attention. What is Anchor Text?

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Hubspot

APRIL 21, 2020

6) Don't forget about search engine optimization (SEO). Every time you publish a blog post, you create a new page on your site that's being indexed in the search engine results page (SERP). Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

Tips 69

Tips Content SERP Custom Publishing 69

EMagine B2B Blog

MARCH 5, 2019

In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). This is where structure content becomes critical.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Hubspot

AUGUST 23, 2012

We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. 1) If I'm just getting started in SEO, where do I begin?

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

KoMarketing Associates

JULY 10, 2014

You can now connect your Google Maps Listing with your Google+ page and Google combined its local listings (called Places) with Google+ in 2012. It Could Have SEO Influence. Here’s some great case studies on the effect of Authorship and Google+ usage on SEO: Google Plus Search and Google Authorship Case Study.

Google 120

Google B2B Marketing B2B Case Study 120

Directive Agency

DECEMBER 13, 2018

In the world of B2B SEO, strategies are constantly changing. I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . I’ve provided you with 10 B2B SEO strategies to meet your budget limitations that require little to no money. . Research SEO Tools.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

RebelMouse

APRIL 3, 2018

Still, it is hard to tell exactly what the Medic Update will mean for all sites and SEO strategy longterm. If you haven't already, begin to prioritize user experience and quality content overall, even in these lower priority sections of your site — and don't focus too much on keyword stuffing or traditional SEO writing methods when revamping.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Outbrain

SEPTEMBER 19, 2019

Check out my recap of the key takeaways: Beetlejuice’s Guide to Entities and the Future of SEO. The main session opened with a great talk from Greg Gifford titled: “Beetlejuice’s Guide to Entities and the Future of SEO”. Local SEO is the key for succeeding in SEO because it is the center of real-world happenings.

SERP 27

SERP Verticals FAQ Landing Pages 27

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012. tough cookies.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

DECEMBER 30, 2019

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. 12 Reasons Your SEO Traffic is Plateauing and How to Fix It.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. When it comes to things like social media and SEO, this company is doing everything they should, just not at the volume or frequency they should be for maximum results. There are also some really easy on-page SEO things Red Frog Events can do to be found better in the SERPs.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. Rich snippets are an effective means of boosting your exposure in the organic search results; an essential SEO element on the rise. Why Are Rich Snippets So Great for Ecommerce SEO?

eCommerce 28

eCommerce SEO Google Clickthrough 28

Moz

DECEMBER 17, 2019

I get really confused when I hear that the price of an average SEO agency contract starts at $1k USD. This number was first shared by Rand Fishkin in 2012 when he asked 600 agencies about their typical rates. I can hardly imagine a successful SEO campaign for an SMB site without acquiring links.

Link Building 67

Link Building Ad Building Outreach Domain 67

seo.co

APRIL 11, 2021

By 2012, the service had rebranded itself again and it was renamed Google Shopping. For example, any product listed with Google Shopping can appear in regular Google SERPs. In 2007, the platform was rebranded as Google Product Search to emphasize its integration with Google Search. Google Shopping is a visual experience.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 72

Startups Google Press Domain 72

Hubspot

NOVEMBER 28, 2012

But even if you're not too concerned with your business' local listing, Google+ is still weighing very heavily on SERP listings. If you're at all concerned with your company's SEO, you should really be investing time in Google+. In 2012 alone, Google rolled out x updates to its algorithm. Technical SEO Is, Like, Really Hard.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

MARCH 19, 2012

Myth #1: The More You Spend on PPC, the Higher You Rank in SERPs. But this savvy use of paid search is only effective when combined with an SEO strategy that gets you that top organic listing in the SERPs -- and PPC alone just plain can't do that. Myth #3: PPC Delivers Positive Results More Quickly Than SEO.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

ClearVoice

MAY 17, 2023

The Google algorithm is a complex system used to retrieve data from around the web in order to serve results on the search engine results pages (SERPs). For SEO content marketing , the algorithm is a guiding star and a mystery. But in 2011, Google really shook up the SEO world and changed SERP history with its Panda update.

DMCA 52

DMCA PageRank Google Copyright 52

Webbiquity

OCTOBER 16, 2012

76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Search Engine Optimization (SEO) and Search Facts. How big is the SEO industry? Well, there are 863 million websites globally that mention “SEO.” Well, there are 863 million websites globally that mention “SEO.”

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Single Grain

FEBRUARY 19, 2020

It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketing. ” Now, only the highest-quality content will get the top ranking in Google's SERPs. .” Google’s main focus is the user.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

ClearVoice

AUGUST 27, 2019

Who keeps moving your SEO cheese? Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Although the world of SEO could change in an algorithm instant, content marketers always have some control — read that, some control — over how their efforts might rank in search engines.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Hubspot

OCTOBER 27, 2020

You can't get a degree in SEO. Books on SEO quickly become out-of-date. Plus, there are hundreds of thousands of self-professed "SEO experts" out there, but far fewer people who actually understand what they're talking about, and can apply it. So — how do you learn about SEO? SEO Podcasts. SEO Newsletters.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JUNE 4, 2013

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. The Implications for Local SEO.

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. SEOs believe there are almost 200 ranking signals that Google considers when displaying results. Release date : April 24, 2012.

Google 101

Google Lead Scoring Lead Ranking SERP 101

Valasys

AUGUST 9, 2019

SEO in its present state is being dominated by the Internet of Things (IoT) and as the researching methodologies of prospects have evolved, so have the SEO practices. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. The Evolution of SEO Algorithms.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

JUNE 13, 2021

Google Trends, started in 2012 , is one of the most powerful tools as it bears the knowledge of frequently changing search trends. Google Trends is popular because it offers datasets that can build various search engine marketing strategies for driving traffic – whether it’s PPC, SEO, or social media marketing.

Paid Content 111

Paid Content Trends Traffic Google 111