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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.

SERP 295
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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. *

Keywords 100
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Answers to Your Top 7 Questions About the State of SEO in 2012

Hubspot

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

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A Step-by-Step Guide to Using Anchor Text in 2021

accelerate agency

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. Since the launch of their Penguin update in 2012 , Google have also used anchor text in another way. It’s crucial to your SERP rankings to optimise your anchor text. There are two main things to consider.

SERP 52
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How to Run a Last-Minute Holiday Campaign Using PPC

Hubspot

And if you're a marketer who wants to give your holiday campaigns some extra oomph in the SERPs, it's probably too late to improve your organic search rankings -- at least if you want some quick holiday returns. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab.

PPC 28
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The Future of SEO: How AI and Machine Learning Will Impact Content

Single Grain

” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Big Data Keeps Getting Bigger.

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

If your website’s content, navigation, internal linking and page speed aren’t in a good place, it is going to be hard to remain at the top of a competitive SERP. These days you need to be executing on the full package if you expect to play in a competitive SERP! Keywords have long been the focus of many digital marketers.