seo.co

JANUARY 18, 2021

Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines. Shady SEO tactics are short-sighted strategies that will kill your SEO efforts. Hidden links.

De-duplication 75

De-duplication SEO Tactics Copyright 75

accelerate agency

JANUARY 4, 2021

It’s one of those hundreds of different terms related to the process of improving the SERP ranking of any webpage. It’s a reflection of how other domains and pages view your content. Since the launch of their Penguin update in 2012 , Google have also used anchor text in another way. There are two main things to consider.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Hubspot

NOVEMBER 14, 2018

By looking at the Archive.org view of Nerwallet's pages over time, we can see that Tim stuck to his plan, producing up to 500 pieces of content per month between 2011-2012, and then ramping up his volume and peaking at as many as a few thousand new pieces of content per month in 2014 and 2015.

Startups 72

Startups Google Press Domain 72

RebelMouse

APRIL 3, 2018

Unlike traditional infinite scrolling, once you reach the bottom of the mobile SERP, you need to click a "More results" button to load, well, more results. But it could mean that sites ranking on pages two and three of the SERP will see a marginal uptick in traffic depending on how overall user behavior takes to the change.

Google 70

Google Lead Ranking SERP Lead Scoring 70

Directive Agency

DECEMBER 13, 2018

Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Internal links navigate you to different pages on the same domain, which helps establish website hierarchy and spread link equity.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

EMagine B2B Blog

MARCH 5, 2019

That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). ” Google currently used structured data to support the following advanced search results (aka rich results) in SERPs: Articles. This initiative grew from a collaborative project that began back in 2012. Breadcrumbs.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

BuzzSumo

MARCH 1, 2016

As a consequence the page has received over 1,000 links from over 640 domains. The post from Heidi Cohen not only achieved over 10,000 social shares but 69 links from 42 different domains. This post by Paddy Moogan achieved 6,800 shares and also 40 links from 39 domains. That gives it authority and a high ranking on Google.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

seo.co

NOVEMBER 5, 2021

Canonicalization issues can occur when two versions of a domain name are indexed or when a single domain name is indexed with both HTTPS and HTTP. In a negative SEO attack, a competitor or other malicious entity would intentionally post bad, spammy links to your domain in an effort to lower your authority. A Competitor Emerged.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

Hubspot

AUGUST 22, 2019

If your content doesn’t keep up with these Google algorithm updates, you risk losing valuable space on the search engine result page (SERP) … as well as potential visitors, leads, and customers. These include factors like keyword usage, domain history, site usability, and more. Release date : April 24, 2012. Google Penguin. ??

Google 101

Google Lead Scoring Lead Ranking SERP 101

Valasys

AUGUST 9, 2019

The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. The algorithms are subject to minor changes almost daily.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

seo.co

OCTOBER 5, 2021

Your title tags are the bits of information Google uses to fill in the headline for sites in its SERPs (like “SEO.co: Link Building & Content Marketing Agency” in the screenshot below). Optimize your title tags. This tells Google much about the content of your page, so include at least one target keyword here.

Optimization 98

Optimization CMS Development Tagging Keywords 98

Brandpoint

NOVEMBER 28, 2018

” In the 2012 report, she writes: “Agencies are often specialized and don’t feel their counterparts in other focus areas are competent in integration. You may host a blog on your web domain (and if you don’t, you should probably start ). Shared and owned media was the primary focus of … no one.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Single Grain

FEBRUARY 19, 2020

.” Now, only the highest-quality content will get the top ranking in Google's SERPs. Search engine marketers can find out for themselves what the impact of RankBrain and BERT is by paying even more attention to the SERPs and questioning every traditional SEO technique previously applied. Big Data Keeps Getting Bigger.

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

seo.co

NOVEMBER 10, 2020

It was possible to over-optimize anchor text and achieve impressive SERP rankings, yet have links that looked obnoxious, spammy , and out of place. In April 2012, the first Penguin update was released. Some would even say it’s the single most important factor for backlinks (outside of the domain authority of the referring domain).

Link Building 72

Link Building SEO Ad Building Paid Search Agency 72

Hubspot

OCTOBER 27, 2020

For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. Recommended articles: How to Choose a Domain Name That Will Stand the Test of Time. How To Pull Domains Out Of A List Of URLs In Excel [VIDEO]. Each episode covers a few different topics. Experts on the Wire.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Medium can also help extend your reach with strong SEO support.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

QuanticMind

AUGUST 31, 2018

Social platforms themselves can be valuable sources of traffic, and social activity has been positively correlated with higher rankings in SERPs. Together, however, they create a fairly comprehensive picture of a competitor’s linking domains and pages. Along with helping SEO, some of these domains might also provide referral traffic.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

Brightedge

JANUARY 25, 2022

Google AdWords SERP Update (2016). Google Penguin Update (2012). The vast majority of the time, the updates do not noticeably impact SERP and website owners do not even notice. The Site Diversity update is an adjustment that seeks to eliminate multiple listings from the same domain from the SERP. BERT (2019).

Google 97

Google SERP Mobile Advertising Adwords 97

Webbiquity

MARCH 19, 2013

And Finally… 79 Link Building Resources for 2012 by KISSmetrics. Jason DeMers interviews Andre Weyher, a former member of the webspam team at Google, about backlinking do’s and don’ts.

Link Building 100

Link Building SEO Ad Building Tools 100

Single Grain

MARCH 18, 2020

The list of “best practices” that worked in 2012 are dead and gone, and there are bucketloads of changes with each year that goes by. Suddenly techniques that had worked for years were obsolete, and websites dropped in ranking — or were penalized right out of the SERPS altogether. UPDATED as of March 2020. The only tricky part?

Google 144

Google Guidelines Paid Search Agency Content 144

ClearVoice

AUGUST 13, 2019

Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Even when a blogger shares a link in his or her post, a site owner may ask for the removal of the link if the blog’s domain authority is low. At the end of the day, just think: How do you get from the SERPs to a website?

Link Building 78

Link Building SEO Ad Building Marketing & Strategy 78

Valasys

JANUARY 13, 2023

Did you know that, according to an Ahrefs analysis, an average website contains backlinks from roughly 100 different domains? billion websites billion webpages on the internet, it’s no surprise that in the new year of 2023, the great majority of SERPs will be devolved into battle zones. With approximately 1.98

Marketing Websites 40

Marketing Websites Lead Scoring Lead Ranking High Quality Lead 40

Outbrain

JUNE 7, 2021

The impact of ads on the SEO debate can be traced back to 2012, when Google announced the page layout algorithm update , later known among SEOs as “Ads Heavy”. Matt Cutts, 2012. It has since then hit twice more, in 2012 and 2014, until it became an integral part of the algorithm. Ads Above-the-Fold.

SEO 37

SEO Ads Lead Ranking Adsense 37

seo.co

OCTOBER 4, 2020

Domain optimization. And everybody clicks on one of the first entries in the search engine results pages (SERPs) they find. For organizational purposes, these are split into categories: Domain optimization. These are strategies for how to choose, host, and maintain your domain. Domain Optimization. Link building.

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Webbiquity

FEBRUARY 24, 2015

Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

JANUARY 6, 2012

If you want to know more, well, just Google it; the result is usually in position 2 or 3 in the SERPs. It's not an uncommon problem: Businesses with the same name as you could be the ones appearing in the top of the SERPs, or negative ads could outrank your website, causing serious damage to your reputation. Audit the Search Landscape.

Long Tail Marketing 28

Long Tail Marketing SERP Blogger Keywords 28

Content Standard

MAY 3, 2016

In 2012, serpIQ conducted a study of the average content length of domains on the first page of SERPs. As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic.

Marketing Budget 43

Marketing Budget Marketing Strategy Marketing & Strategy Digital Asset Management 43

Content Standard

MAY 3, 2016

In 2012, serpIQ conducted a study of the average content length of domains on the first page of SERPs. As mentioned above, it’s more likely to appear higher than short-form posts in SERPs (according to Google SERP data from SEMRush, the average first-page result contains 1,890 words), resulting in more search traffic.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Digital Asset Management 40