Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

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Adobe Experience Cloud Blog

AUGUST 10, 2012

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012.

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Webbiquity

APRIL 15, 2019

Additionally, B2B customers tend to be a part of your customer base for much longer, so it’s important that your business can provide the right solutions to their needs for an extended period, and even grow the relationship through new products and services over time. In 2012 he founded a creative design agency. Involve Senior Leaders.

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Work Management Marketing Management Service Effectiveness 237

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. The challenge of reaching doctors online.

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Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Should either of these happen, what happens to your marketing plan? Don’t just look at the large social networks’ advertising products. Image via Wikipedia. Antitrust Forces Storm the Castle.

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SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. Don’t worry. Let’s roll! According to statistics , 1.6

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Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Outgrow

AUGUST 12, 2021

The SaaS market will be clocking in revenue worth $123 Billion by 2021. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. This is why they have great ROI relative to other marketing initiatives. The need of the hour is interactive content.

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Work Management Paid Search Agency Marketing Management Companies 98

Contently

MARCH 30, 2020

Like many other marketing leaders, I’ve mapped out potential budget cuts in case the economic fallout from COVID-19 is worse than expected. Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The vast majority of advertising and marketing is fleeting.

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Paid Content Paid Search Agency Content Marketing Planning 218

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. After all, this is the place where you can see a lot of demos; we expect to collect product information. Games to encourage networking.

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Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. As consumers increased the amount of time they spent shopping online, brands followed, buying retailers’ digital space to get closer to these in-market audiences at the point of sale. Amazon launched the first media network in 2012 and since has dominated the space.

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Media Advertising Agencies First-Mover Advantage ROAS 52

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. Marco Casalaina , VP of Product Management, KXEN. You’ll never regret it!

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Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. 28% of all online activity is spent on social networks.

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Buzz Paid Search Agency Forrester Multi-Channel 80

Adobe Experience Cloud Blog

MAY 31, 2012

More than 1,400 people descended on our city to be a part of the Marketo Summit 2012. It was a ground-breaking event on so many different levels, not the least of which was the incredible energy, passion, experience and knowledge that the B2C and B2B Marketing and Sales attendees brought and shared.

Marketo 48

Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. Over 60% of users log in daily , making it the second most engaged network after Facebook. Instagram Marketing Statistics. Outside China, almost 50% of Instagram users conduct product research on social media. Instagram history statistics.

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Statistics Mobile Advertising Stats Social Networks 111

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Before you can understand shadow traffic , you need to understand how web, content, and product analytics tools work. These include: Network-level blocking — like Pi-hole. Want Parse.ly

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Adobe Experience Cloud Blog

AUGUST 31, 2011

Step 2: Create an Employee Social Network. Step 3: Create a Customer Social Network & Product Social Network. Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! But Mark isn’t about identifying problems, he’s about solutions. So, how do you bridge the social divide?

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Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

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Hubspot

FEBRUARY 18, 2020

Marketers, welcome to 2020. Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Social networks have grown into a foundational aspect of our culture. This year begins the next decade of our profession.

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Work Management Planning Marketing Management Paid Search Agency 101

Webbiquity

SEPTEMBER 2, 2014

Posts about marketing strategy were also popular (two of the top 10, four of the top 20), followed by content marketing, tools, and WordPress. Honorable mention: 10 B2B Marketing Lessons from Walt Disney World and Universal Studios. What are the Best Social Networks for B2B Marketing? October 10, 2012.

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LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We were sitting at the dawn of a new age of sales and marketing that had to be data driven and centered around the customer, similar to the evolution in B2C of Amazon.

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Enterprise Management Work Management Marketing Management Case Studies 93

Ambal's Amusings

MARCH 7, 2012

2012-03-07T01:25:00Z. 2012-03-07T01:29:00Z. We at ClickDocuments.com are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. ShipServ's products and services bring buyers and suppliers together online, in print, on ship and in person. 2012-03-07T01:31:00Z.

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Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you plan to sell products or services via YouTube?

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Youtube Optimization Top of Funnel Marketing & Strategy 101

Adobe Experience Cloud Blog

MAY 23, 2012

Business reality has shifted, and as marketers, you have to keep pace with changes”. Social media has created a revolution and marketing needs to get on board! She started out in marketing in the 80s–which was essentially a technological wasteland. Marketers need to defend resources and ask for more.

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Marketo Enterprise Management Fulfillment Social Media 48

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. was met with criticisms that it was too “nerdy.”.

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KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8

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Content4Demand

FEBRUARY 7, 2020

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement. Since its launch in 2012, #B2BMX has become a staple event for B2B Marketers. out of 5-star attendee rating.

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Case Study Case Studies Studies Work Management 54

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

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Paid Content Social Media Media Mobile Advertising 28

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

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Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. As marketing becomes more complex and more technical, the talent pool narrows. Skills: Marketing and sales: has knowledge about both. Understands campaign and pipeline flow.

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Work Management Marketing Management Lead Management De-duping 48

markempa

FEBRUARY 4, 2013

Tweet How can a marketer, in one fell swoop …. Despite ranking below 170 on the World Golf Rankings at the start of 2012, Piercy now holds the 41st spot at the end of the season. Karen Adame, Chief Product Officer, KeyedIn, set up the sponsorship knowing it would draw attention. Meet with executives at a Fortune 500 company?

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Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. did I get everyone?) That's bullshit.

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Dwell PR Inbound Marketing Twitter 28

Contently

MAY 18, 2017

To the crowd of marketers at Day 2 of the Sirius Decisions Summit in Las Vegas, it was something far more exciting: a new SiriusDecisions Demand Waterfall. By the 10:20 networking break, the new waterfall was the topic of nearly every conversation I heard. And people were hyped. Real hyped. Evaluating options?

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Demand Work Management Marketing Management Webinar Metrics 146

Marketing Insider Group

MAY 8, 2012

My best post of 2012 so far (and by far) is 8 great marketing infographics to inspire you in 2012. So in the next week, I will share 2 additional infographics to help inspire your efforts, to focus on your customers and to drive better results in 2012. From: 565656 ;" href="[link] Mobile Marketing.

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Computer Market Research

AUGUST 28, 2019

Businesses who have invested in the Second Platform will continue to see growth from 2018 to 2012. At the same time, vendors need to carefully articulate the requirements to support, reach, and capitalize on new market opportunities. Adapting your Channel Program Strategy.

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Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

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Campaigns Work Management Marketing Management Planning 28

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. No matter how big your company is, the industry you work in, or the products you sell, customer engagement is vital to the growth of your business. The Current State of Customer Engagement.

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Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Hubspot

MARCH 24, 2021

The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. Zipcar's background creatively showcases its happy users, putting customers at the forefront of its Twitter marketing strategy.

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Twitter Examples Brand Identity Branding 82