Biznology

FEBRUARY 18, 2013

Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Litmus

DECEMBER 22, 2021

Designing calls-to-action for email. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events.

Email Marketing 131

Email Marketing Planning Design Mobile Marketing 131

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Webbiquity

JANUARY 28, 2013

Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * Link Rot – and the Most Amazing Free Tool to Find and Fix Broken Links by Internet Marketing Ninjas.

Keywords 100

Keywords Research SEO Tools 100

Tomorrow People

OCTOBER 7, 2011

This vital insight covers several key aspects: A specifically identified target market. An understanding of that market's prioritie s and levels of discretionary income. An understanding of that market's core values, wants, needs and desires. Don’t go mobile without going strategic.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Content Standard

JANUARY 30, 2016

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage. Why B2B Mobile Is on the Rise.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. These ads appeared either within a user's news feed or in the site's designated ad space. 2012: Facebook launches its mobile ads program.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

LeanData

OCTOBER 13, 2022

Soon thereafter, your mobile phone rings. Generally, B2B marketers and sellers are stuck in processes built under a different buying paradigm. You’d be hard-pressed to find a consumer willing to trade their shopping experience in 2022 for the shopping experience they “enjoyed” in 2012. Now, here’s where things get interesting.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Industrial Marketing Today

MAY 22, 2011

The current buzz about mobile marketing is probably second only to the hype surrounding social media. There is a good reason for industrial marketers to seriously consider and/or revisit their mobile marketing strategies. A total of 70% of the American workforce will be mobile by 2012.

Mobile Marketing 60

Mobile Marketing Paid Search Agency Marketing Analytics Tools Planning 60

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Crimson Marketing

JANUARY 27, 2015

The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions. In this Moneyball for Marketing podcast, he explains how: . Leo shares examples.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 109

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 109

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

Content Standard

OCTOBER 10, 2014

Adults worldwide now access the mobile web for up to two hours per day , a 30-minute jump from 2012. But beyond social media —whether it’s for news , product information, or entertainment—consumers prefer quality, sharable, and relatable mobile website content across the board.

Mobile Marketing 40

Mobile Marketing Marketing Websites Content Marketing & Strategy 40

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Do you aim at getting new markets with its help?

Youtube 102

Youtube Optimization Top of Funnel Marketing & Strategy 102

SmartBug Media

JULY 13, 2020

CMS Hub offers benefits for both marketers and developers. The layout can be edited by the template editor tool in the design manager by savvy marketers, but the vast majority of the time, a developer will need to be brought in for layout changes. In practice, this means pixel-perfect pages can be achieved to match designs.

CMS Development 98

CMS Development Hubspot Template Banners 98

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. There are marketers who argue that good work is enough. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Envy

NOVEMBER 29, 2017

report, that ranks the world’s 100 most disruptive ventures “with the most potential to influence, change, or create new global markets”. GraphCore has built the world’s first ever processor designed specifically for AI applications that is powerful enough to run the next generation of AI software. Content marketers’ dream indeed!

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. Marketers’ New Priorities for 2014. Marketers’ New Priorities for 2014. The Science of B2B Online Marketing. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120

Crimson Marketing

JULY 21, 2015

If you are the head of a marketing organization, you always have more tasks than time. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Hubspot

MAY 7, 2012

Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What has 2012 delivered marketers in the way of awesome infographics? Take a look at our favorite marketing infographics so far in 2012! Seriously Awesome 2012 Marketing Infographics.

Best Practices 28

Best Practices Hubspot Mobile Marketing Social Networks 28

Method and Metric

JUNE 5, 2020

This form of communication was super popular circa 2012, taking over both the digital landscape and Pinterest boards across the globe. And as with any marketing trend, some great and some not so great examples exist. Time Consuming – Good infographics take a lot of time to produce, as well as ya know, design skills?

Marketing & Strategy 59

Marketing & Strategy Content SEO Mobile Marketing 59

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. The problem, when infographics first started to become popular, was that they had to be designed from scratch. Also, their infographics are responsive with mobile devices.” 2) Infogram.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Webbiquity

JUNE 13, 2012

You’ve seen the statistics: mobile browsing (e.g., browsing the web using a smart phone or other mobile device) will eclipse desktop web browsing sometime in 2013. More than half of my website traffic coming from mobile phones? But even this simple research is becoming increasingly mobile. I’m not ready!

Marketing Websites 100

Marketing Websites B2B Mobile Marketing Marketing Analytics Tools 100

Bannerflow

FEBRUARY 17, 2021

How can a move to in-house marketing help? According to the guide, 25% of branches in the UK have closed since 2012. The number of bank branches dropping from 11,355 across the UK in 2012, to 8,525 in late 2020. The financial sector is being disrupted by a surge of new players entering the market.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. And “solution marketing” became just another way to talk about what you have to sell.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

Envy

FEBRUARY 17, 2019

Est. 2012, London Twitter: @ClauseMatch. SecuredTouch is a mobile fraud detection startup that analyzes over 100 behavioral parameters to keep your information secure by using behavioral technology that enables seamless authentication on any device. Est. 2012, London Twitter: @divido. ClauseMatch. SecuredTouch.

Startups 85

Startups Work Management Marketing Management P2P 85

Martech

APRIL 26, 2022

The biggest shake-up in the marketing analytics world is that Google Analytics as we know it is going to be sunset and will eventually stop collecting data in July 2023 (October 2023 for GA360 customers). ” Get the daily newsletter digital marketers rely on. It’s time to be excited about the great migration. I’m in.”

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Enterprise Management 96

Customer Experience Matrix

DECEMBER 10, 2013

It does this by directly capturing behaviors from Web site visits and mobile app interactions (via Javascript tags and API calls from iOS or Android) and by loading operational data such as purchases and customer service interactions. Users can also design their own custom reports. This access meets the minimum requirement for a CDP.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing 100

Inbound Marketing Cost per Lead Marketing & Strategy Stats 100

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Valasys

JUNE 17, 2019

This acquisition creates the only complete industry-defined networking stack, designed for multi-cloud era. Avi Networks was found in 2012 & is worth 115 million now (as is depicted by Crunchbase Data).

Work Management 49

Work Management Marketing Management Acquisitions API 49

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120