Biznology

APRIL 15, 2013

YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). source: eMarketer ). ” The cycle then goes to the stages of “disillusionment,” “enlightenment,” and “productivity.” PINTEREST: Only 18% of 2012 Inc.

Social Media 80

Social Media Gartner Media Multi-Channel 80

Adobe Experience Cloud Blog

MARCH 25, 2014

First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Today, I am pleased to say that thanks to an amazing partnership with Dentsu eMarketing One and SunBridge, Marketo KK (our first joint venture) is open for business today.

Marketo 48

Marketo Emarketing Thought Leadership Marketing Management 48

Liveintent

JULY 25, 2018

Amazon, Meeker noted, is the primary way people search online for products, besting that other search giant, Google. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. They’ve been placing those branded Amazon lockers in select cities since 2011. Offline, retail is muuuuch bigger.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? .” eMarketer ). eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

ViewPoint

MARCH 6, 2012

In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Andrew Briney, Senior VP and Group Publisher at TechTarget.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Millennials grew up using services like AOL Instant Messenger and browsing the internet for new products. It makes a lot of sense.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. This seemed like a user-friendly idea that Snapchat users would enjoy. Drastic Ad Revenue Decrease.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Content Standard

MAY 14, 2015

The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. To learn more about creating a video marketing strategy, check out Skyword’s beginner’s guide to video production. That will decline to 4 hours, 15 minutes in 2015. Video Marketing Advantage.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). 5 billion in iPad sales in 3 Quarters (Apple/2011). These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JUNE 21, 2012

Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 14) 1 in 5 smartphone users scan product barcodes, and nearly 1 in 8 compare prices on their phone while in a store. Mobile Commerce. Mobile Email Marketing.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. As our comfort with cell phones increases, so does our dependency.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

NuSpark Consulting

JULY 30, 2011

This can be an effective test to target those who may have been considering your solution and not performing an action, or looking for a product on your website but not purchasing. With remarketing, you’re targeting all audiences who visited your product page URL but did not visit your form submit thank you page.

Adwords 100

Adwords Lead Generation Lead Ranking Lead Scoring 100

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. The nurturing program involved a lengthy process of triggered e-mail to help new purchasers become immediately productive. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. this year, according to eMarketer research from June. Facebook Credits are becoming more popular and, if the company can successfully launch a HTML5-based Web application store for mobile apps, its Credits product will become much more lucrative.

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Hubspot

JUNE 5, 2013

Amazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. Most of these ads are the ones that pop up when you search for a product on Amazon. eMarketer just slashed its Microsoft ad revenue estimates in half.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Webbiquity

FEBRUARY 2, 2011

Brittany Brouse defines the characteristics and key purposes of five types of white papers, including the business benefits white paper, the technology benefits white paper, and the product comparison white paper. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Hubspot

JULY 31, 2013

trillion of all retail sales in 2011 were “web-influenced.” Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Only 5% say it’s of low importance.

Stats 28

Stats Design Emarketing Mobile Marketing 28

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

APRIL 6, 2011

My prospects don't use the internet or social media to shop for products and services.". In 2011, eMarketer predicts that 73% of the U.S. On Demand Webinar & Report: 2011 State of Inbound Marketing. Learn the latest findings from the 2011 State of Inbound Marketing Report. My target market isn't online."

Inbound Marketing 28

Inbound Marketing Emarketing Trade Show Small Business Marketing 28

MLT Creative

JUNE 27, 2011

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B You can now tailor your marketing messages to highlight how your product’s solution will meet their needs. Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Emmitt Brown, the brilliant scientist.

Buyer Personas 40

Buyer Personas Personalization B2B Advertising Agencies 40

Hubspot

FEBRUARY 10, 2017

We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. 2011: Snapchat, then Picaboo, launches. To add to the fanfare, eMarketer predicted that Snap Inc. What Is Snapchat?

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it.

Social Media 28

Social Media Media Emarketing Stats 28

Hubspot

FEBRUARY 25, 2016

Remember when you could just list products on your site and advertise your cheapest, stripped down offer and people would buy from you in droves? They see value in connecting and acquiring rather than reliance on a brand’s library of products. Newsflash: The golden era has come to an end. The underlying reason? 3) Instagram.

Advertisements 28

Advertisements Advertising Merchandising Contingency Planning 28

Hubspot

OCTOBER 26, 2011

7) eMarketer expects about a 12% growth in ecommerce holiday spending in 2011. percent during the 2011 months of November and December to $465.6 21) In August 2011, 75% of consumers had started researching their holiday purchases with 89% of those consumers starting their shopping online. Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Hubspot

AUGUST 8, 2011

I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. Social media is a great way for people to share their opinions about products and services and suggest them to others in need.

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 They are influenced by many other things, whether that be word of mouth, online or television ads, or products on a shelf. 23% research on a smartphone, visit the store to check out the product, then purchase online on their computer. I’m not alone in this admiration.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

APRIL 3, 2012

” Included on his list are the percent of visitors who view product pages (improve navigation and internal site search to impact) and branded vs. non-branded search traffic (“Measure non-branded keywords and see which ones convert best, then focus on increasing rankings for these”).

Analytics 100

Analytics Marketing Analytics Tools Best Practices Emarketing 100

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

The Effective Marketer

FEBRUARY 3, 2011

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. .: Check them out, pick a couple and start planning!

Conference 100

Conference Planning Work Management Marketing Management 100

Webbiquity

DECEMBER 1, 2015

eMarketer ). 75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. eMarketer ). eMarketer ). eMarketer ). Organic reach for top brands is less than 2% on Facebook.

Social Media 100

Social Media Stats Media Emarketing 100

Contently

APRIL 27, 2017

According to eMarketer, the average U.S. adult now spends 105 minutes each day watching digital video, up from just 39 minutes in 2011. Revenue generation: You want to increase the number of people buying your product or expressing interest in buying your product. I’m not surprised.

ROI 139

ROI Video Marketing Content Landing Pages 139

Webbiquity

FEBRUARY 7, 2012

92% of B2B buyers use online resources to research products and services. Executives Fail to Focus on Social Media Marketing Strategy by eMarketer. of the social media traffic referrals in the US from August to September” in 2011) but also that its link have a much longer half-life than those on Facebook or Twitter.

Paid Content 100

Paid Content Social Media Statistics Research 100