MLT Creative

JULY 22, 2011

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more. Congratulations 2011 B2 Award Winners! Content Marketing is a Practice.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency B2B 40

The Point

MAY 10, 2011

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Thursday, June 16, 2011. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

Everything Technology Marketing

FEBRUARY 19, 2011

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

markempa

DECEMBER 19, 2016

Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. But I watch video all the time. Video is a big pa rt of how most people absorb stories.” The Most Successful B2B Companies Are Using Video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes in November 2011 and 4.8 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares).

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Hubspot

JANUARY 6, 2011

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. According to eMarketer, the average open rate for a marketing email is 19.1%. What will you concentrate on during 2011? What do you want and expect from your email sends?

Email Marketing 28

Email Marketing Effectiveness Emarketing Landing Pages 28

Martech

MAY 13, 2022

eMarketer estimates that US adults spend about 90% of their mobile usage time with apps versus mobile browsers. At the start of 2021, 97% of Americans owned a cell phone of some kind, with 85% owning a smartphone, up from 35% in 2011, according to a Pew Research Center report. Mobile app marketing. People love their mobile apps.

Mobile Marketing 125

Mobile Marketing Work Management Marketing Automation Services Marketing Management 125

Digital B2B Marketing

APRIL 11, 2011

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. So unless you like rants based on forgotten college coursework, use the navigation or category links above to find another post. Look at Google and Facebook.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Content Standard

JANUARY 5, 2016

hours each day watching video content in front of a screen in 2015, eMarketer reports. Consumers spent 39 minutes per day in 2015 watching video on mobile devices, up from just three minutes in 2011, eMarketer reported. Cisco predicts that by 2017, video will make up a whopping 69 percent of all consumer Internet traffic.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Biznology

APRIL 15, 2013

YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). source: eMarketer ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Liveintent

JULY 25, 2018

Still, that dominance online is but 10% of retail sales overall, according to eMarketer. They’ve been placing those branded Amazon lockers in select cities since 2011. Offline, retail is muuuuch bigger. Amazon knows this, we’re sure. And that’s all on top of Amazon’s earlier forays into meatspace.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

ViewPoint

MARCH 6, 2012

For more on the steps needed to get sales and marketing cranking in unison, download this eBook featuring recommendations from leading experts including: Ardath Albee, author of eMarketing Strategies for the Complex Sale. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Jill Konrath, author of SNAP Selling.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 11, 2011

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Adobe Experience Cloud Blog

MARCH 25, 2014

First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Today, I am pleased to say that thanks to an amazing partnership with Dentsu eMarketing One and SunBridge, Marketo KK (our first joint venture) is open for business today.

Marketo 48

Marketo Emarketing Thought Leadership Marketing Management 48

Contently

JUNE 3, 2016

Mobile year-over-year growth peaked between 2010-2011 as did ad spend. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Interestingly, one of Meeker’s slides suggest there is a gap between time spent on mobile and mobile ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011. Overall, U.S. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Augmented Reality For B2B Marketing in 2011?" I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

EMagine B2B Blog

MARCH 12, 2015

SEO: Since 2011, Google has made 83+ major algorithm changes. ( eMarketer ). DYK in the same month that The Guardian completed the switch to its redesigned website, traffic rose 14% month-on-month and almost 35% year-on-year. Monthly page views were also up by over 25% year-on-year. ( e-Consultancy ).

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Hubspot

JUNE 20, 2011

eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. View more presentations from eMarketer. The Social Habit 2011 by Edison Research. The Social Habit 2011 by Edison Research. Mobile Trends - June 2011.

Emarketing 28

Emarketing Stats Inbound Marketing Mobile Marketing 28

Content Standard

MAY 14, 2015

The data shows the trend: In 2011, US adults watched about 4 hours, 35 minutes of TV video programming, eMarketer reports. And the stronger the collective tether to smartphones becomes, the more likely it is that television time will diminish. That will decline to 4 hours, 15 minutes in 2015. Video Marketing Advantage.

Paid Search Agency 40

Paid Search Agency Video Marketing Ads Advertising Agencies 40

Digilant

SEPTEMBER 28, 2018

People who had been using the app since its release in 2011, deleted the app without thinking twice. On September 25, eMarketer drastically lowered its ad revenue projections for Snapchat in 2018. This seemed like a user-friendly idea that Snapchat users would enjoy. Drastic Ad Revenue Decrease. million.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Advertisements Advertising 40

MLT Creative

MAY 1, 2012

smartphones in 2010, 110 million by 2015 (eMarketer/2011). 15 billion in apps sales in 2011 (Gartner/2011). 5 billion in iPad sales in 3 Quarters (Apple/2011). These unprecedented stats and projections show revolutionary growth in smart phone usage: 5.3 billion mobile subscriptions worldwide (ITU/2010).

Mobile Marketing 40

Mobile Marketing B2B Marketing Planning Advertising Agencies 40

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. Augmented Reality For B2B Marketing in 2011?" So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Content Standard

NOVEMBER 20, 2014

” The year was 2011, and marketing teams, more familiar with ad buying than sustained storytelling , scrambled to set up their first digital publishing experience. Enter video storytelling, and let’s dust off that 2011 approach. The market is evolving quickly, and the direction is clear.

Storytelling 40

Storytelling Video Marketing Allocation Television marketing 40

Hubspot

JULY 19, 2011

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. will expand to a billion-dollar business in 2011, nearly a third of the predicted global mobile advertising market. eMarketer calculated that U.S.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Hubspot

JUNE 21, 2012

Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 18) QR code scans increased 300% in 2011 compared to 2010. 21) From April to September in 2011, mobile email opens increased 34%, while webmail and PC opens decreased by 11% and 9.5%, respectively.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Marketing Insider Group

NOVEMBER 11, 2010

There is a more scientific study released today from eMarketer that backs up my point by saying that only 60% of large companies are on Twitter and while the growth is huge compared to the 35% on Twitter just a year ago, I am still surprised that it is not higher. Augmented Reality For B2B Marketing in 2011?"

Web 2.0 100

Web 2.0 Paid Search Agency Customer Satisfaction Telemarketing 100

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

Advertisements 48

Advertisements Advertising Practices Paid Search Agency 48

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

TrustRadius Marketing

AUGUST 21, 2018

The adoption of mobile device usage since 2011 is nothing short of a revolution. This is up from 35% in 2011. An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. As our comfort with cell phones increases, so does our dependency.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Hubspot

JULY 19, 2011

Among so many conflicting opinions about whether involvement in daily deal sites is worth it for businesses, yesterday eMarketer featured new data from five different sources that still doesn't make a clear case for daily deal sites either way. 12 Interesting Statistics From Daily Deal Studies: Source: Merchantcircle Survey, June 2011.

Statistics 28

Statistics Emarketing Acquisitions Case Studies 28

readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. this year, according to eMarketer research from June. Reuters reports an undisclosed source that says the company made $1.6 billion in the first six months of this year , nearly double what it made in the same time in 2010. billion this year, 1.3%

Facebook 40

Facebook Doubleclick Mobile Advertising Skype 40

Hubspot

JULY 31, 2013

trillion of all retail sales in 2011 were “web-influenced.” Source: eMarketer ) ( Tweet This Stat! ). Source: eMarketer ) ( Tweet This Stat! ). 17 Must-Read Stats About Website Design and Optimization. 1) 40% of people will abandon a web page if it takes more than three seconds to load. Only 5% say it’s of low importance.

Stats 28

Stats Design Emarketing Mobile Marketing 28