eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset

ViewPoint

I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes.

The Nifty 50 Top Women of Twitter for 2011

Webbiquity

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. A B2B marketer, strategist, writer and Author of eMarketing Strategies for the Complex Sale.

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Trish Bertuzzi , President and Chief Strategist, The Bridge Group Laurie Page , Managing Partner, The Bridge Group 10 Inside Sales Predictions for 2011. Jason Kort is one of the forces behind Marketing Automation Times What I learned at Dreamforce 2011.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. How much does Social Media cost companies in 2011?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Grainger uses a full range of eMarketing and traditional marketing strategies to grow its business. Content Marketing Inbound Marketing Industrial Marketing Strategies Content marketing strategies eMarketing Grainger Inc. Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

According to the recent MarketingSherpa’s B2B Marketing Benchmark Survey (June 2011) of more than 1,700 B2B marketers: 52% of the companies reported, “Converting qualified leads into paying customers” (MoFU) as their biggest challenge.

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Source: HubSpot , The 2011 State of Inbound Marketing). What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

The Seven Performance Metrics that Matter Most by eMarketer. The measurability of the web can be a double-edged sword.

New Chart: Most Effective Email Marketing Objectives for 2011

Hubspot

According to MarketingSherpa’s 2011 Email Marketing Benchmark Report , the most effective email marketing objective is increasing website traffic. According to eMarketer, the average open rate for a marketing email is 19.1%. What will you concentrate on during 2011?

30 Smart Quotes on the New Business Marketing

Tomorrow People

” Ardath Albee, Author of Emarketing Strategies for the Complex Sale. With inbound marketing quickly gaining recognition as the most innovative and cost effective form of marketing for business, plenty of people have something to say on the subject. So we’ve carefully selected the best 30 quotes from the world’s greatest branding experts, marketing thinkers and creatives to save you time.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. How many times have you heard the expression “content is king?&#

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Citing research from eMarketer, Brian Solis documents the continuing shift from interruption-based advertising to earned media engagement as the primary mode of marketing, as well as shifts within the social media landscape (e.g.

June 16 Roundtable: Secrets to Webinar Success

The Point

Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. Thursday, June 16, 2011.

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

The Most Effective Search Engine Marketing Strategy

Tomorrow People

million by 2012 ( Source: eMarketer ), the popularity of search marketing is set to continue. SEO: What’s so surprising about SEO? The popularity of SEO as a business marketing activity is no surprise. Recent research has shown that nearly 60% of purchases made in a surveyed group started with a search, rather than with company websites or social media ( Source: GroupM and comScore ). With the number of internet users in the UK predicted to grow to an estimated 43.7

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. by eMarketer. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

Facebook Is Bigger than the Numbers

Digital B2B Marketing

of all US online display dollars, according to eMarketer.

Facebook Estimated Global Ad Revenue Doubles in 2011

readwrite

billion this year, eMarketer estimates. Ad revenues here are expected to pass $2 billion in 2011, making for over half of the company’s total revenue. The post Facebook Estimated Global Ad Revenue Doubles in 2011 appeared first on ReadWrite. Facebook estimated global ad revenues will jump to $3.8 billion, more than double the social networking giant’s 2010 total. Ad revenue for the site, which has over 750 million registered users, will miss the expected $4.05

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Other websites or emarketing channels. Related Posts: Must Read: Don’t Commit to SEO until you take these important steps The importance of optimizing eMarketing; An Interview with a COO A Lead Generation Plan Begins With Content Marketing Strategy.

12 B2B Marketing/Lead Generation Assessments; Is Your Firm Optimized?

NuSpark

Sometimes it’s good to step back and assess your eMarketing and lead generation strategy and tactics. All of our initial engagements begin with a 12-step lead management assessment. Before recommending any changes to a strategy or tactic, it’s ideal to review our checklists in order to optimize. After we do our assessments, we put together a detailed strategic plan designed to optimize each specific element of your marketing strategy.

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Other websites or emarketing channels. Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Let’s briefly take a deeper dive into each destination channel.

What Are the Top-10 Marketing Books?

Everything Technology Marketing

There are literally thousands of marketing books available today. A handful of them stand out as most influential on the art and science of marketing. But which books should be in the top-10 list of "must read" marketing books?

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. P.S.: I’ll be presenting at the upcoming The Power of eMarketing Conference, so if you plan on going to that one let me know so we can meetup. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media.

Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark

For this example, mine is called Remarketing 2011. Related Posts: A Hodgepodge of eMarketing enhancement tips Google Pay-Per-Click Options; Enhancing Your Campaigns Tracking Social Media, Email & Advertising with Analytics, Part 2. The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions.

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

by eMarketer. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. It’s Budget Season – B2B Marketing Budget Trends for 2011 by Everything Technology Marketing. Marketers Put More Lead Gen Budgets Online by eMarketer.

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40 Epic Marketing Insights From Google [Data]

Hubspot

Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Source: eMarketer, May 2011) Tweet This! million in 2011.

An Email to Bob in Sales: Thanks for aligning with us in Marketing

NuSpark

Related Posts: The importance of optimizing eMarketing; An Interview with a COO A B2B Marketing-Lead Generation Fable: “The Lead That Jack Sold” OK already- It’s time for Marketing Automation. Dear Bob, It’s Paul in Marketing. How are you? I haven’t seen you much around the office lately; I know we’re both crazy busy people. You’re busy training all those sales guys and going to conferences.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

B2Bs Tap Social to Boost Search by eMarketer. Why Social Media Is Top Priority for Search Marketers by eMarketer. “Is 2011 set to be the ‘year of Facebook,’ even among search marketers?&#

10 Fantastic Marketing Presentations To Watch Today

Hubspot

eMarketer Webinar: Mobile, Social & Geolocation -- Key Trends for Marketers. eMarketer Webinar: Mobile, Social & Geolocation—Key Trends for Marketers. View more presentations from eMarketer. The Social Habit 2011 by Edison Research. Mobile Trends - June 2011.

Social Media: Presence matters most

Wondering Out Loud

The lead fr0m the eMarketer article says it all: Social media marketers feel that having a presence on social sites is more important than advertising there, but there are still challenges related to keeping a community running online. Marketing Social Media Blogging eMarketer Facebook Google Google Alerts LinkedIn Social media Strategy Twitter

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. eMarketer ). eMarketer ). eMarketer ). Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. eMarketer calculated that U.S. million by the end of 2011.

B2B Aware: This Week in B2B Marketing - Week of 7/18/2011

MLT Creative

WEEK OF JULY 18 - 22, 2011 This week in B2B marketing we're sharing our picks for the most compelling content: suggestions for sales and marketing alignment meetings, data supporting the most effective B2B content, award winners, a Google+ overview and more.

Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

According to eMarketer’s Ad Dollars Still Not Following Online and Mobile Usage , on hour spent online drives 77% fewer advertising dollars than an hour spent with newspapers. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. This could be called a rant. And it briefly draws on basic economic theory.

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Get Personal with B2B Buyer Personas

MLT Creative

Ardath Albee , author of eMarketing Strategies for the Complex Sale , suggests ".B2B Join us on June 29, 2011, for a webinar on B2B Buyer Personas with Ardath Albee. /mh. Soccer moms. NASCAR dads. Security seniors. Pet lovers. Weekend jocks. Computer nerds.

3 Billion Reasons Your Company Should Be Empowering Sales People with Facebook.

Sales Intelligence View

A recent report by eMarketer shows why social media networks like Facebook should be a focus for more sales and marketing alignment. The fact that companies are spending $3 billion on Facebook means that sales teams should be trained on the use of Facebook as a tool for lead conversion and prospect engagement. Most companies [.]. Sales 2.0 Social CRM Social Selling B2B b2b sales crm 2.0 customer 2.0 Enterprise 2.0