The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year!

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2011 Social Media Marketing Trends

Webbiquity

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. This will demonstrate itself as social moves into product development, operations, customer service and even sales,&# according to Michael Brenner.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. This will demonstrate itself as social moves into product development, operations, customer service and even sales.

2011 Marketing Resolutions to Consider

NuSpark

Welcome to 2011. This is a good time to think about your goals for 2011. For b2b marketers, think about your target audiences, and continue to understand how they research products. Everyone seems to be doing their list of resolutions. Have you done any business resolutions? Perhaps the list below can help: 1. You will embrace social media for what it is, and do a better job engaging with prospects. Yes, I had to start with a social media … [ visit site to read more ].

Product Update: August 2011 Release

Sales Intelligence View

Filed under: Product Updates Tagged: B2B , b2b sales , CRM , linkedin , netsuite , Sales 2.0 , Sales Intelligence , sales productivity , social selling , SugarCRM. Product Updates B2B b2b sales CRM linkedin netsuite Sales 2.0

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

This disconnection could be due to the difficulty of creating content,” he presents some quick case study-based guidance on how to plan and execute a productive content development strategy.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. How to Build the Perfect Facebook Fan Page, 2011 Edition by techipedia.

B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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Webinar Replay: Six Funnel Focal Points to Finish 2011 Strong – Part I

B2B Lead Generation

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

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B2B Marketing Automation Growth Slowed In First Half of 2011

Customer Experience Matrix

Here’s the actual data: As of: Client Count Year-Earlier Client Count Change in Client Count Growth Rate June 2011 17,215 11,098 6,117 55% December 2011 14,177 7,212 6,965 97% These figures come from eight vendors including all the industry heavyweights: Infusionsoft , OfficeAutoPilot , HubSpot , Pardot , Marketo , Eloqua , Manticore Technology , and Genius. It's fine for vendors to expand their product scope, as several are.

What I learned at Dreamforce 2011

ViewPoint

Jason shared with us his key takeaways from Dreamforce 2011. Creation of a customer social network and product social network.

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From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars

B2B Lead Generation

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. Find out much more here: Finish 2011 Strong: Six Funnel Focal Points to Maximize Time, Resources and Revenues Part 1 and Part 2.

Email Productivity Tips for Marketers

The Effective Marketer

Five Email Productivity Tips for Marketing Managers. Marketing Technology for Workflow and Productivity. Additional Outlook Productivity Tips. If you’re using MS Outlook, then check out additional productivity tips I have for Outlook users in this other blog post.

Microsoft Dynamics CRM 2011 Launch Event – The Power of Productivity

Sales Intelligence View

crm 2011 Enterprise 2.0 Microsoft Dynamics sales productivity social intelligenceSalespeople who understand how to use social media and sales intelligence to quickly build trust and credibility with prospects are more successful than those who do not. InsideView is the only application that combines millions of company and decision-maker contact records with actionable sales triggers, rich social profiles, relevant news alerts and major social networks [.].

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Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

Modern Marketing

It gives a glimpse into the products and features salesforce.com will unveil throughout the week. Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How Manufacturers can Resurrect Product Content from the Dead Zone

Industrial Marketing Today

Manufacturers of industrial products struggle when it comes to generating a steady flow of fresh marketing content. Most manufacturing websites are packed with product data sheets and catalogs, a few case studies, some application notes, may be a technical article or two and not much else. In other words, their content is very product-centric. In my opinion, product-centric content is and will always be very important in manufacturing marketing.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. Putting a face and a name to our potential buyer segments helps us to keep it real and connect with our buyers on an emotional level – not just on a product affinity level. Demand Generation B2B b2b marketing B2C data data health data quality database marketing Frost & Sullivan lead management Marketing World 2011 mechanical whale New Orleans Revenue Performance Management

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Many are toys but some are real tools that increase productivity and yield. It is increasingly less important for Inside Sales Reps to understand every nuance of their product and market and increasingly more important for them to understand a day in the life of their buyers. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves.

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B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011

Marketing Insider Group

Is 2011 turning out the way you expected? So figuring these two data points are pointing to a trend, I thought I would offer my update on the state of B2B Marketing in 2011. This also means realigning all content production to be more value-based on personas and the customer journey.

Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. This will eventually lead to a backlash against marketing automation, although that might not happen until after 2011. Marketers in 2011 will still be confused about how to make best use of the many opportunities presented by social media. 2011 predictions demand generation marketing automation industry trends

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2011 B2B Marketing Trends

Webbiquity

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Generating PR “buzz&# and having a product perceived as “cutting edge&# were called significant challenges by only about a third of marketers, unchanged from last year.

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2011 Sales & Marketing Success Conference

Sales Intelligence View

The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

The New Alliance Between Sales and Marketing – SiriusDecisions 2011 Recap

ANNUITAS

At the conference, Marissa Kopec of SiriusDecisions, introduced the fifth P: Productivity. Sales productivity is every bit as much a part of marketing’s mandate as branding and demand generation. Making sales more productive (sales enablement) in generating revenue is now a marketing goal. I spent last week at the Sirius Decision Summit. As usual, it was a tremendously rewarding and informative event. This year marked the largest crowd ever for the six-year annual event.

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Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

If the big question on the mind of the marketing automation industry has been whether Salesforce would launch its own product, the show provided what I consider to be a definitive answer: No (at least for now; never say never). But even if people get better at filtering noise, that filtering still takes energy from other, more directly productive purposes. I spent most of this week at Salesforce.com ’s Dreamforce conference.

Sales Intelligence & Microsoft Dynamics – Convergence 2011

Sales Intelligence View

InsideView is sponsoring the upcoming Microsoft Dynamics Event – Convergence 2011 April 10-13 in Altlanta Ga. Top Five Reasons to Attend Convergence 2011 Atlanta: Learn how you can get the most out of your Microsoft Dynamics solution to drive sales productivity. Network and collaborate with your peers and the product experts from InsideView and Microsoft. The best reason to attend Convergence 2011 is to be in the Geekiest party of the year.

A Lesson from the Digital Productivity Terrorists

B2B Memes

Doctorow: Productivity Terrorist? To the traditional print journalist, their new ethos of digital productivity is not just foreign, it’s al-Qaeda foreign. But his title suggests that he sees productivity not as a rare natural talent, but as the product of training.

March 2011 Release – New Company Profile Design, Prospect List Sorting, and seamless export to Microsoft Dynamics CRM

Sales Intelligence View

We are happy to announce our March 2011 release. This month we focused on usability enhancements that will help you drive your sales team’s efficiency and sales productivity. We appreciate your business and the great product feedback you continue to provide.

My social media marketing posts from 2011

Biznology

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me.

What's the most important marketing skill for 2011?

Biznology

Let's suppose I gave you a quiz and asked, "Which of the following is the most important skill for online marketing in 2011? His weakness—unfamiliarity with the product and the needs of the customer—forced him to be a better listener and to learn from what he heard in order to succeed in his role. Image by Getty Images via @daylife. by Tim Peter. Is it social media marketing? Search engine optimization? Pay-per-click advertising? Video optimization? Mobile marketing?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

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Eric Schmidt: The Next Facebook will be Social, Mobile & Local

Modern Marketing

During his sit down talk with Salesforce.com’s CEO Marc Benioff at Dreamforce 2011 , Schmidt praised Facebook’s founder and chief. “He will be seen in the context as one of the great leaders in our industry. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg?

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

They are no longer handed the finished product in the form of an article and asked to move along. By turning the process itself into the product, formerly behind-the-scenes editorial judgments can be discussed and validated, news and other information can be shared more rapidly, and inevitable errors can be more quickly identified and corrected. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs.