2024 Marketing Technology Landscape Supergraphic — 14,106 martech products (27.8% growth YoY)
chiefmartech
MAY 7, 2024
It now has 14,106 marketing technology products — a net addition of 3,068 products since last year’s 11,038. More may have been acquired but are still being offered as stand-alone products with their original brand. More and more are apps offered by services firms, “productizing” some of their secret sauce.
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