B2B Marketing Directions

JANUARY 14, 2023

In the September 2022 edition of The CMO Survey , respondents reported spending 8.9% (mean) of their marketing budget on analytics, a decade-long all-time high. In surveys conducted last year by McKinsey , 50% of the respondents said their organizations have adopted AI in at least one business function, up from 20% in 2017.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. While the full report can be accessed via web page and SlideShare , here are some of the first takeaways I found, in preliminary review. In the US, 2.8

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." For example, in a 2019 survey of technology buyers by TrustRadius , 52% of the respondents said they consult user reviews in their buying process, and they rated the trustworthiness of user reviews, on average, at 3.21

Buy 78

Buy B2B Opinions Customer Surveys 78

Martech

JULY 7, 2022

He described this archetype in 2020 as the “Operations Orchestrator — MAESTROS who design and manage the workflows, rules, reports, and tech stacks that run the marketing department. Marketers reported that we were finally working within an integrated, multi-system environment, according to a CDP Institute member survey analyzed here.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Sales Engine

JUNE 28, 2016

Let’s say you’re a local reporter, and you have been sent to a crime scene to interview witnesses and write a story. Like any journalist, you won’t get paid unless you deliver. It’s natural, then, for you to be singularly focused on finding those witnesses—talking to anyone else might seem like a waste of time.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. An ESPN survey reported that one in five people would boycott the brand. But sales of Nike products soared , according to CBS reporting. The kids are growing up. The Environment.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

B2B Marketing Directions

JANUARY 15, 2022

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.)

Thought Leadership 52

Thought Leadership B2B Thought Leadership Research Content Marketing 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. And almost half are able to report the results of their social media efforts.

Business 100

Business Social Media Content Act-On 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Top 21: The Best Article Directory List by Friday Traffic Report. 11 steps toward a content strategy by Econsultancy. 59% of marketers increased spending on content last year, while just 7% cut that area. Share this on Bebo. Share this on del.icio.us.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The ROI Guy

MARCH 17, 2010

IDC's Essential Guidance for Marketing Executives for 2010 outlines survey results of almost 50 technology marketers, and found these executives expect to grow marketing budgets into 2010. In the IDC survey, respondents indicated that they plan to spend 3.5% more on marketing in 2010 when compared to last year.

Budget Programs 40

Budget Programs Tools Bundling Planning 40

readwrite

APRIL 22, 2010

Consider these statistics: nearly one quarter of the mobile web, according to a recent report from mobile search engine Taptu , is made up of shopping and services. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. In February I surveyed the latest health and fitness apps on the iPhone platform.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

WriteSpark

FEBRUARY 1, 2011

Yet the report shows that marketers give middling ratings for the effectiveness of much of this content. As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

Yet the report shows that marketers give middling ratings for the effectiveness of much of this content. As a possible reason for this rating, the report concludes that the content produced by tech companies is not matched to the different information needs of buyers at different stages of their decision cycle.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

B2B Marketing Traction

FEBRUARY 27, 2015

I spent quite a bit of time going through the results of a recent survey of B2B Marketers by the Content Marketing Institute (CMI) and Marketing Profs sponsored by Brightcove. More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Even a simple and less effective implementation approach to marketing automation takes upwards of six months to deploy, according to the Pepper Global Report. Complexity is the culprit of missed opportunities.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Stevens & Tate

AUGUST 10, 2020

Snapchat reports a 17% increase in revenues. Instagram is an online mobile social networking service, launched in October 2010. Recent Marketing Reports, Updates, and Trends. In another survey, 70% of respondents plan to attend solely online events until a Covid-19 vaccine emerges. Mobile Ad Spending Update.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. the highest level reported on the question. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. the highest level reported on the question. How has your role changed?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

The Effective Marketer

FEBRUARY 7, 2011

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. According to the survey webcasts have a $22.60 senior management when your results are being questioned. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Content Marketing Institute

MARCH 14, 2018

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. In addition, another 50% of technology marketers this year report “moderate” success. However, the total group had a big jump, with 63% reporting they do this (vs. 49% the previous year).

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.

Budget Management 40

Budget Management Spending Planning Budget Programs 40

Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. But now, smartphone proliferation and the app-ification of interaction is enabling and encouraging them to file their reports more easily than ever. Several different mechanisms to instantly express their displeasure.

Social Media 149

Social Media Media Customer Satisfaction Marketing Management 149

Customer Experience Matrix

MAY 20, 2010

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. The full B2B Barometer report will be published in October 2011 (subscribe to our blog to receive a complimentary copy – simply click here ).

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. Channels : the report indicates that we should be careful about throwing the baby out with the bath water. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.” So what’s a marketer to do? But that needn’t be a barrier to social media success.

Social Media 120

Social Media Media Work Management Marketing Management 120

readwrite

JUNE 16, 2010

A report yesterday from PricewaterhouseCoopers found that online ad revenue is on the verge of surpassing print ads – an inspiring milestone for new media and convergence. As with the report regarding online ad revenues from yesterday, this news from the Financial Times is very encouraging for the online media industry.

Paid Search Agency 40

Paid Search Agency Ads Paper Conference 40

Customer Experience Matrix

JULY 12, 2011

million revenue estimate is reasonable but it excludes revenues from B2B marketing automation vendors not in the VEST report and the B2B revenues of B2C marketing automation firms. This represents a 50% growth over my estimate for 2010. That is consistent with the growth rate I reported yesterday.

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Tweet me or Tom ( @webby2001 ) to get the URL. 9 Surprising New Facts About Social Media in America. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). I encourage you to peruse the entire report, which you can access for free in a day or so. Super Socials Interact with Brands.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Industrial Marketing Today

JULY 18, 2011

First the good news – 76 percent of small and medium sized manufacturers and industrial companies reported that their websites made a contribution to their growth during the second half of 2010. There were a total of 3,370 survey respondents from North America, primarily the US. Here a picture is worth a thousand words!

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Earlier this year, for example, InsideView published The State of Sales & Marketing Alignment in 2018 , which was based on a survey of more than 500 sales and marketing professionals. Another 56.1%

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40