Marketing Craftmanship

JANUARY 5, 2012

Websites dedicated to employee dissatisfaction were social media pioneers; empowering workers to publicly call their manager a “5-Alarm Nut Job” without retribution, to gripe about low pay or a lousy lunchroom, and to warn others to look elsewhere for a job.

PR 100

PR Social Media Tools Media 100

Ambal's Amusings

FEBRUARY 18, 2010

Look at keywords and phrases being used to find your website. Make a list of referrers to your website (and blog) and check them out. Discover opportunities to integrate your content so it builds a bridge from wherever it is online your prospects find it and your website. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

QuanticMind

NOVEMBER 28, 2018

What’s more, we’ve pretty much accepted that websites and mobile devices track our every move. And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. On the other hand, SEM is aimed at connecting advertisers with specific and targeted groups. For one, it’s immediately applicable.

PPC 40

PPC Advertisements Advertising Mobile Advertising 40

Online Marketing Institute

JUNE 18, 2009

This entry was posted on June 17, 2009 at 12:50 pm and is filed under B2B Online Marketing , B2B Social Media. While you will put in more work at first, and an active B2B online community will require somewhat less effort over time, don’t expect to just sit back and watch as your community grows astronomically.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Social media and PR support this by providing both more links to your website and more places, other than your site, where information about your company and products can be found.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. More searches are taking place on websites (e.g.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

APRIL 20, 2010

I attracted 1008 keywords to my website last month although I'm actually targeting 10. link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? Thanks for the info. So now you know ! Whitepaper) [link] [link] Thomas van Manen Does Your Blog Have a Long Tail?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

AUGUST 2, 2013

Many of your customers may be making their first purchase online with you, have limited experience with online shopping, and/or have never interacted with your website. Chris Darabi is a Senior SEM Analyst for National Positions, an internet marketing company that specializes in PPC advertising. 4) Credibility.

PPC 28

PPC Paid Search Agency Ads Work Management 28

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. As with Maslow's pyramid, Eisenberg's maps out progressive levels of website impact, from being merely functional to truly persuasive. Learning SEO and SEM - Where to Start?

SEO 20

SEO SEM Best Practices Buzz 20

Convince & Convert

SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. It’s also a great way to push your thought leadership to a wider audience. Great stuff. I enjoy your blog. Chris @ckochster.-= Chris Koch´s last blog. link] Chris Koch Hi Jay, Nice post. Great stuff.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Website/Blog traffic and customer engagement are two important ROI measurements. Without the qualitative element, a campaign such as paid search (SEM) may appear to be performing well, when in fact a high proportion of the leads may fall completely outside the company’s target profile.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? A B2B Directory website example is ThomasNet. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

JANUARY 10, 2010

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. It’s very difficult for small websites to outrank large ones, particularly for highly competitive phrases.

SEO 100

SEO Tips Best Practices PageRank 100

Convince & Convert

AUGUST 3, 2010

Build a website. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Who killed the website? Ironically, Facebook itself started as humble website. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 3, 2010

Build a website. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Who killed the website? Ironically, Facebook itself started as humble website. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Martech Advisor

MARCH 30, 2020

Once you lay the foundations, the book teaches you how to drive traffic to your website through landing pages, search marketing, social media, paid ads, and email marketing. Considering the short shelf-life of books published that cover digital marketing, this book stands its ground despite being released in 2009. In Web Analytics 2.0,

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

WebMarketCentral

SEPTEMBER 22, 2009

Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links.

Social Media 20

Social Media Optimization Media Web 2.0 20

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Your Website is Worth More than a Cup of Coffee , May 5, 2010. The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. SEM & SEO & PPC & CTR.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MAY 26, 2010

Just like websites. Just like websites. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Lots more thinking around content strategy now, rather than content management software. link] jaybaer It will. All rights reserved.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Hubspot

OCTOBER 27, 2020

You'll learn how to drive traffic to your store or website, nurture those visitors, and convert them into customers. This website always has the latest information on all things search, from algorithm updates (both confirmed and unconfirmed) to Google My Business updates and DuckDuckGo changes. Search Engine Land. Siege Media.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

WebMarketCentral

DECEMBER 29, 2009

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. How do search engines treat different forms of keywords?

SEO 20

SEO Best Practices PageRank Domain 20

Online Marketing Institute

JUNE 30, 2009

B2B Marketing ROI The A to Z of B2B Let Your Website Do the Selling in B2B leave a comment » As a marketer, I have the opportunity to look at a wide variety of company websites when assessing our inbound leads. I am always surprised by the number of websites I come across that are not user friendly. Use visuals.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Look for case studies on the agency's website. How Much Do PPC Companies Charge?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Outgrow

AUGUST 26, 2022

How Stack Overflow rose to be among the top 200 websites worldwide. Khalid El Khatib: Sure, Stack Overflow itself is a technical term an error that developers experienced, and that was the name of the community after a naming contest that was run in 2008 or 2009 when the site was launched. Thanks for joining us, Khalid.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Webbiquity

JANUARY 17, 2011

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. In larger businesses, 95% said websites and social media were among their most important tools, with 82% also putting social media in that category. last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

FEBRUARY 25, 2010

Allow Your Customers to Express Themselves The company also devotes a lot of website real estate (and effort) to encouraging their fans to share their enthusiasm for everything geek. I work for a small advertising agency that has seen huge results from SEO/SEM and social media. Seems backwards if you're trying to build loyalty.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

DECEMBER 9, 2009

Once a prospect finds the B2B website via search, the real work begins to convert the prospect to a sale. Content is key for B2B websites. For B2C websites, the majority of content focuses purely on product information. For B2B companies, getting found is just the beginning. I need to implement them. Thanks for sharing.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

WebMarketCentral

SEPTEMBER 24, 2009

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. The list has changed considerably since the last look back after 300 posts. #10:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20

Convince & Convert

JUNE 30, 2010

I also agree that ThinkGeek's approach with two Twitter feeds to satisfy the needs of different audiences (attitudinally based vs. demographically- or even activity-based) is a step in the right direction. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

DECEMBER 6, 2016

The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” Per the website, “From prominent historical figures to heroes of the modern age, our database of quotes is as comprehensive as diverse.”

Marketing Automation Services 70

Marketing Automation Services Tools Sample Best Practices 70

Webbiquity

NOVEMBER 28, 2011

Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100