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7 Google Ads Influencers to Follow

Brandpoint

But to get the most out of your pay-per-click (PPC) campaigns, you need to know how to write the best titles, craft succinct but informative descriptions, choose the most enticing images and build conversion-oriented landing pages. Brad Geddes is an online marketing consultant who specializes in SEO and PPC advertising, including Google Ads.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Does PPC advertising help with branding? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. Back to the PPC Classroom | A Disciplined Approach To Managing A Client Relationship by PPC News & Opinion.

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Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Never Get Bored With My PPC Tasks Checklist by PPC People. Just like any job out there, you can never be bored with your PPC account. How can you improve conversion rates? Keep your search marketing program growing?

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Targeted Automobile Advertising Could Be the Next PPC Milestone

QuanticMind

And despite a radio industry in flux, that statistic has only declined about 2 percent since 2009. Targeted Automobile Advertising and PPC: A New Opportunity. Another nascent opportunity for targeted automobile advertising is that it can work in tandem with your PPC strategy. For one, it’s immediately applicable.

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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

The true power of pay-per-click (PPC) advertising is its ability to drive bottom-line results for businesses. Approximately two-thirds of people who click on a PPC ad do so to purchase a product. Those stats are not just reserved for Search Engine Marketing (SEM). Plus, paid ads are said to raise brand awareness by 80% !

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. Craig Danuloff clearly explains why the AdWords quality score is important, how it affects cost per click for SEM campaigns, and the factors that go into Google’s calculation of quality score. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter.

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Dreamforce 2009: Search Engine Marketing Junkies

Adobe Experience Cloud Blog

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. This session kicked off with a general description of what is search marketing, search engine optimization and PPC. .