Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Silverpop made it easier to add social media handles to lead records so these could be used to send messages. Sales access. Could this lead vendors to compete on other grounds entirely? So much for 2009.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

The Effective Marketer

MAY 10, 2010

Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. Brand mascots are best for highly competitive market arenas where it is hard to differentiate players. Name recognition increased 67% after two years of running the commercials. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Hubspot

APRIL 3, 2017

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right?

Advertising Agencies 76

Advertising Agencies Paid Search Agency Creativity Work Management 76

Vidyard

JULY 4, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Since there are over 300,000 wealth advisors and 1.1 This shift has also impacted brand loyalty.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

We’ve broken the benefits down into three types—customer satisfaction, operating expense savings, and increased revenue— and provided examples of how leading organizations are achieving gains in those areas. Using video to introduce new products and create brand awareness can have a material impact beyond millennial lead gen.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Marketing Insider Group

JANUARY 31, 2013

Mark identified culture as the key differentiator of a successful social business. I started my career in the CPG industry and worked in a variety of sales and marketing roles working for companies like Danone and Diageo. It provided me the opportunity to lead large agencies like Publicis. How are you accomplishing that?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Writing on the Web

OCTOBER 9, 2011

In Maria Velosa’s 2009 edition of Web Copy that Sells , she suggests 5 questions your copy should answer: What is the problem (pain, predicament)? As you answer these questions, you lead readers down a path to take action. Write out a few sentences about what differentiates your product/service. What is possible?

Content Marketing 100

Content Marketing Autoresponders Content Click Rate 100

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 3, 2010

One way or another, you want it to be an integral part of your industrial marketing efforts in generating leads and driving sales. How do you turn your business blog into a powerful sales tool? Lead them to it. How effective has it been for generating leads? Do you want them to sign up for your newsletter?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. Follow these essential rules of a website redesign and you’ll truly create a powerful sales and marketing tool. Clear calls to action: Don’t slap your toll free number on your website and expect your visitors to call you.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

AUGUST 27, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready.

Work Management 100

Work Management Marketing Management B2B Business 100

Bluetext

SEPTEMBER 26, 2019

Smart branding also offers a valuable opportunity to differentiate yourself from your competitors. . Our messaging is confusing for consumers and isn’t aligned with how sales go to market. We need to differentiate ourselves and stand out from our competitors in the market. For example, your ‘why’ might be: .

Branding 21

Branding Brand Identity Paid Search Agency Advertising Agencies 21

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Adobe Experience Cloud Blog

NOVEMBER 11, 2009

In our newest B2B marketing thought leadership interview , Mark Fidelman is the EVP of Sales at MindTouch and author of " Open Source Best Practices 2009 " talks about open source success and using marketing automation to achieve it. We look at it as more of a learning process and less of a sales approach.

Thought Leadership 48

Thought Leadership Practices Marketing Automation Services Lead Ranking 48

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. Do Psychographics work in B2B Marketing & Sales? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

The ROI Guy

JANUARY 5, 2011

As a result of Frugalnomics and other market drivers: 62% of B2B vendors indicated they needed more leads in order to generate the same amount of sales, 72% indicated an increase in buying cycle time over the past 6 month, The buying cycle timeframe has increased over 10% in the past 12 months. How Do You Fight Frugalnomics?

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Anything Goes Marketing

MARCH 8, 2009

I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team. For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. That is very cool.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Hubspot

APRIL 1, 2018

In 1988, Nike sales were at $800 million ; by 1998, sales exceeded $9.2 Be determined and differentiate your product in the same way. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. It was a hit. Just Do It." Anheuser-Busch: Whassup.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. It's about all the different ways you can engage the audience and the various ways you can develop leads with content.” and creating advertising networks. That was pretty much it.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. B2B Lead Blog ). 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Rebel Brown's blog Phoenix Rising.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. The tool suite results in over 1,000 leads per month, with estimated 4 to 5% conversion rate of leads to sales. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Hubspot

SEPTEMBER 20, 2010

The time for eCommerce holiday shopping is quickly approaching, and if you are not already developing your plan to maximize your return on the spike of online sales, you need to start now!! According to a report provided from comScore , the 2009 eCo mmerce Holiday S pending reached $27 billion. This Special will expire on X Date.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Heinz Marketing

APRIL 12, 2023

Predictive Inputs, Outputs, and Outcomes In 2009, Amazon founder Jeff Bezos reflected on the benefits of controllable inputs in a letter to shareholders. If competitors post content on Facebook, we think we have to do the same—even if posting to Facebook doesn’t generate leads for our business. Too often, we just follow the trends.

Multi-Touch Attribution 102

Multi-Touch Attribution Lead Ranking Budget Programs Multi-Channel 102

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Think Different Here’s 6 ways to differentiate agency social media services: 1. Excellent post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Directive Agency

OCTOBER 28, 2023

It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right content, at the right time. 2: Belkins (Founded: 2017) Founded in 2017, Beklins has carved out a unique spot in the realm of lead acquisition and sales acceleration. CTA) Stop settling for one-size-fits-all solutions.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Search Agency Advertising Agencies 52

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Out-bound marketing consists of the following services, investments and assets: Newsletters E-mail Deploying online external lead generation programs (e.g.,

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. You're almost to the point of sale. All rights reserved.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). The hard questions about social media for B2B solutions providers , June 11, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Over 90% of sales were from those referrals. population. Sore spot with us PR types.)

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Conversica

SEPTEMBER 21, 2022

the leader in Conversational AI solutions for enterprise revenue teams, was named ‘A Strong Performer’ and cited as a best fit for aligned B2B sales and marketing teams as stated in The Forrester New Wave™: Conversation Automation Solutions, Q3 2022. FOSTER CITY, Calif., September 21, 2022 – Conversica, Inc. , AI For Revenue Teams. “If

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Lesson: vet all choices against the basics: • Does it clearly differentiate our company? • The tag line is small (it reads “Lead Generation Unleashed”), but short and powerful like a bulldog. Could it be a blue sales funnel with blobs in it? Is it memorable? •

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

Hubspot

JANUARY 17, 2014

But in the months leading up to its premiere, Will Ferrell dressed as Ron Burgundy and traveled around the world promoting the movie. Milk sales grew by 13.5 All in all, 66 commercials were produced between May 2006 and October 2009, and each one delivered an on-point message that helped bolster Apple''s reputation in a big way.

Paid Search Agency 28

Paid Search Agency Campaigns Advertising Agencies Planning 28

Golden Spiral

APRIL 16, 2019

He gave me other opportunities to lead. What started that season, I thought, was a differentiation from B2C, and B2B. It's something that we have a degree of expertise in, and helping our clients find a way to differentiate themselves from their competition, and stand out in a crowded and noisy environment. Now, you're in B2B.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48