markempa

MARCH 21, 2006

I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. As marketers we need to do more to educate our peers on the value of marketing.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Sprout Social

SEPTEMBER 4, 2018

It’s controlled by the peers that own it. Those bitcoins are worth 67 million dollars as I’m writing this article. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. What is cryptocurrency? Learn more about it in this video. The rise of cryptocurrency.

Social Media 70

Social Media Media Brand Identity Branding 70

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Content Standard

SEPTEMBER 11, 2017

After years of casually signing up for a newsletter here, an email list there, I’ve gotten to the point where I just become exhausted from reading marketing content. It can help to break up the flow by visiting some of my more favorite content sites, but some days I just want something more exciting. We need exciting brands.

Interactive Marketing 51

Interactive Marketing Marketing Management Service Planning 51

markempa

JULY 11, 2005

Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 sales ready leads).

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Unless your website shows up in the initial phases, you are probably not going to be considered in the next step, which is the comparison stage.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

B2B Marketing Savvy

SEPTEMBER 15, 2009

of the 2009 ISCRAM Conference. Lenhart, A (2009). find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Ambal's Amusings

AUGUST 27, 2010

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Ardath Albee. Blog Marketing Interactions Twitter Ardath421. "Write Content to Address the Problem and the Perspective" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

NOVEMBER 29, 2010

Content that is created by or endorsed by peers and analysts is becoming more and more essential to create credible connections and engagements, and win over skeptical buyer trust. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Hubspot

MARCH 9, 2017

In this article, I’ll talk about the issues that arose, and take you through ways to ensure the successful establishment of a happy, productive, and dedicated remote team. Embrace referrals: A referral from a friend, peer, or colleague somewhat mitigates risk. Even after this stage, hustling in a competitive market is tough.

Paid Search Agency 69

Paid Search Agency Advertising Agencies Ad Agencies Work Management 69

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Blake Emal : Here’s what you’re going to get out of this episode. First off, we talk about how to start a career in something you know nothing about. Then, we move on to the dynamics of working at a company versus working for yourself. We also talk about the future of SEO, and here’s a hint, it’s about the people.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Hubspot

JULY 30, 2013

Now more than ever, brands are using the same digital real estate we all use to connect with peers, friends, and family to reach consumers. We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates. Here’s what it looks like. Youtility Marketing in Action: 3 Examples.

Peer-to-peer 28

Peer-to-peer Paid Search Agency Mobile Advertising Budget Programs 28

Hubspot

OCTOBER 1, 2014

Now -- to be sure -- this is a heavily debated subject, especially when we hone in on direct-to-consumer pharmaceutical marketing (which will be the main focus of this article). That''s not for me (or this article) to say. Mom, I know you might have freaked out a bit when you read that headline. But don''t worry!

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. DIRECTORY OF SOCIAL NETWORKS FOR. LEARNING PROFESSIONALS. SOCIAL LEARNING. iTOUCH LEARNING. AN INTRODUCTION TO E-LEARNING. TO DO MORE ON THE INTERNET 4 FREE. follow c4lptnews at [link]. SOCIAL LEARNING. Directory of Social Networks for Learning. Professionals. The platform (e.g.

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers? Earnest Agency ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Or is this just creepy? There are something like 150 million blogs.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

SEPTEMBER 13, 2021

It’s no secret that technology is the ultimate modern-day disrupter in just about any industry, but for employee communicators, the implications of new technologies—both communication-focused and not—are arguably even more significant. Cloud computing has been the single biggest enabler for organizations to adopt new communication technologies.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

The Lead Agency

MARCH 15, 2018

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. In short, the Blockchain is about trust. How will this affect marketing in the next ten years?

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Paid Search Agency 89

Convert

DECEMBER 20, 2021

The findings have been published in six peer-reviewed journal articles and are a source of inspiration to digital marketers worldwide. Interview with Deborah O’Malley of GuessTheTest. Data is the new currency of business. One way to do that is through testing. Deborah, tell us about yourself. I was lucky enough to land the job!

Eye-Tracking 98

Eye-Tracking Peer-to-peer Case Studies Case Study 98

Salesforce Marketing Cloud

FEBRUARY 2, 2022

In 2009, newly married and burnt out by the post-recession corporate climate, Daniel McCollum turned in his key fob, returned his laptop, and quit his job as a nonprofit consultant. Training global talent. Daniel McCollum, CEO, Torrent Consulting. Let’s go spend a year somewhere in the world, just together,” he remembers telling his wife.

Personalization 98

Personalization Work Management Digital Transformation Peer-to-peer 98

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Sprout Social

JULY 25, 2016

The rest of this article really addresses how companies can leverage co-marketing in the online space with things like eBooks and webinars. But here are a few additional examples that show how big brands have leveraged their peer organizations in the past: PepsiCo & Bungie. It’s an idea known as co-marketing.

Work Management 63

Work Management Brand Identity Branding Planning 63

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Written by Bernard Lunn / May 21, 2008 11:15 AM. / 12 Comments. I just found a more useful way to search than Google. It only works for a defined use case, but, in a search market that is 85% going on 90% Google-dominated, this can still be significant. When LinkedIn Wont Work. well not now at any rate.).

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157

markempa

MAY 19, 2005

A recent article in the Harvard Business Review, “The One Number You Need to Grow” by Frederick F. Reichheld asks, “Would you recommend our products or services to a business peer?” B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « The Revenue Roundtable launched!

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Zoominfo

MARCH 21, 2018

Utilize first person: Remember, B2B buyers value the opinions and advice of their peers far more than they value the opinions of an organization. Consider this: In 2009, when researchers examined readers’ responses to headlines, they found that people preferred headlines that were both creative and uninformative. An added bonus?

Effectiveness 191

Effectiveness Zoominfo B2B Top of Funnel 191

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. He lives in Cleveland and has not, to his knowledge, ever been bitten by a vampire—although he his cursed to roam the earth as a Cleveland Browns fan. I had an epiphany the other day. So too with email. Consumer’s who get it, want it.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

OCTOBER 1, 2010

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen. Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. That’s why brands go to great lengths to humanize themselves on the social Web. A survey of 4,875 adults (500 U.S.) A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? Sutton Anne Holland Brad Bortone Chris Heine Daniel Burstein David Kirkpatrick David Meerman Scott Jen Doyle Jeanne S. " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . But we all know it's not.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91