B2B Lead Generation Blog: Customer Referrals and Your Sales and Marketing Department
markempa
MARCH 21, 2006
I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,
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