2009 Article Peer-to-peer Word of Mouth 
Content Standard
DECEMBER 12, 2018
Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Image attribution: Tim Gouw.
markempa
MARCH 21, 2006
I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,
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markempa
SEPTEMBER 12, 2007
" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. As marketers we need to do more to educate our peers on the value of marketing.
Convince & Convert
SEPTEMBER 7, 2010
That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNsettling Stratten has a knack for gaps. A tall order, to be certain.
B2B Marketing Savvy
SEPTEMBER 15, 2009
of the 2009 ISCRAM Conference. Twitter Power: Tweets as Electronic Word of Mouth. Lenhart, A (2009). find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Ah… Twitter and Facebook, we knew you when…. Sure, campaign 2008 thrust Twitter on to the public stage, but what else?
markempa
JULY 11, 2005
Peter DeLegge wrote an interesting article on the matter called, " The Bottom Line on Marketing Accountability." B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 sales ready leads).
Convince & Convert
APRIL 28, 2010
In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population. Here’s 6 ways to find the gossips in your midst: 1.
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