Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers
Walker Sands
JUNE 20, 2023
The best place to start is your web content marketing strategy. Write for Gen Z and other buyers will follow An authentic, inclusive and results-driven B2B content strategy won’t just help you attract Gen Z — it will help you reach customers of all ages. What does this mean for B2B marketers? So, who are your Gen Z customers?
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