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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

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4 Ways Technology Has Changed B2B Selling

Zoominfo

Between 2008 and 2014, use of cloud-based CRM jumped from 12% to 87% ( source ). As long as you have Internet access, your cloud-based CRM can be up and running immediately. Thanks to the internet, companies are far more connected to their prospects and customers. 2. The rise of big data.

Insiders

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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Harnessing the Power of Strategic Marketing Introduction In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation , particularly in the B2B space.

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Don’t admit that you are old in digital marketing

Biznology

I’m 58 years old, which maybe doesn’t rate as old these days, but it certainly rates as old in the technology world—and the digital marketing world. And I left that job in 2008, so I am even older now. I don’t claim to understand everything that younger folks know about digital marketing technology.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. Go check it out!

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How the YouTube algorithm works in 2022

Sprout Social

In one internet minute, 694,000 hours are streamed by YouTube users. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. Then in 2008, the Evolution of Dance video was the first to reach 100 million views. Home algorithm tips for marketers. billion YouTube users worldwide.

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What marketers need to know to prepare for 2023

Martech

This also is the season when anyone with a blog, a column or a webinar will start predicting what will happen in marketing in 2023. So, instead of predicting, I’m going to look at what marketers should remember as they plan for 2023. But we email marketers should get ready for a different kind of challenge.