2008, Analytics, Internet Marketing and Media Plans

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Conference

Conference Organization Paid Search Agency PR

Digital and Dollars – Successfully Adding Online Marketing to Your.

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Embrace Math.

Paid Search Agency

Paid Search Agency Online Marketing Advertising Agencies Ads

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

MARCH 4, 2010

Metrics would include the number of times a post is mentioned in other blogs or media, references, RT's, etc. Very helpful post, Jay. "How to Match 10 Key Success #Metrics to Your #Blogging Strategy" by @JayBaer [link] [link] Fiona Friesen Blogging and nobody's lisenting?

Webinar Metrics

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Paid Content

Paid Content CRM Paid Search Agency Social Media

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

APRIL 6, 2010

Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. On the left hand side, you’ll see a keywords chart that lists common terms associated with your name in social media.

Paid Content

Paid Content Ad Building Brand Identity Branding

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

I think it works everywhere, in real life or in the internet. In the case of today's internet. Using your analogy of a party, eventually you would meet someone (a stranger or probably someone you barely knew). You get to talking and find out you have common interests. And thus, a relationship starts to grow.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. online population access the Internet from a mobile device. Among influentials?

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Now you’re combining content with marketing, social media with customer service. Now you’re using social media to its full advantage.

FAQ

FAQ Top of Funnel Paid Search Agency Social Media

14 Things I Think I Think About Social Media

Convince & Convert

MAY 26, 2010

Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter.

Social Media

Social Media Media Paid Search Agency Video Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JUNE 2, 2010

In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us. This is an excellent marketing and promotional step that will ensure their brand is recognized world wide. 500+ TV channels.

Social Media

Social Media Media Curation Webinar Metrics

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? Of course, there are a ton of outstanding PR firms doing excellent work in social media, including all the folks I have the great privilege to work with every day here at Convince & Convert.

PR

PR Social Media Paid Content Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

“Twitter users talking about marketing and brands far exceeds the usage on the other social networks,&# said Tom Webster , the VP of Strategy & Marketing at Edison (and the study author), when I interviewed him for this post. 42% learn about products and services via Twitter. 41% provide opinions about products/services.

Social Media

Social Media Media Stats Statistics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

More from Convince and Convert The Key to Social Media Success is Just 2 Letters Should Facebook Dominate Your Social Media Strategy 3 Ways Facebook is Killing Your Website Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) Social Media Marketing… Simplified (The Arkayne Blog) Alexandra Kirsch and the Perfect (..)

Social Media

Social Media Media Paid Content Work Management

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Social Media Success Metrics and Premature Calculation | Social.

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Doktor Marketing Are You Suffering From Premature Calculation? link] #SMM [link] Arizona Social Media C&C Blog Post – Are You Suffering From Premature Calculation?

Social Media

Social Media Webinar Metrics Media Paid Search Agency

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

AUGUST 26, 2010

Because the RowFeeder team is very welcoming to custom report requests, it’s a good solution for agencies looking to put their own stamp on analytics, especially those without an Excel ninja on staff. . “We think we’re ideal for companies needing that next level of insight into online conversation,&# he said.

Social Media

Social Media Media Webinar Metrics Work Management

3 Ways Facebook is Killing Your Website | Social Media Marketing.

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Make your content at least semi-friendly for search engines. Who killed the website? Build a website.

Social Media

Social Media Facebook Paid Content Marketing Websites

RIP 3 Ways Facebook is Killing Your Website

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. Like print newspapers, basketball players under 6 feet tall, and the McRib sandwich, the website as we know it will soon be a thing of the past – a quaint reminder of the original Internet era. Make your content at least semi-friendly for search engines. Who killed the website? Build a website.

Facebook

Facebook Marketing Websites Paid Content Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media

Social Media Media Paid Content Webinar Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And, it’s harder to get rid of you and that “media relations” retainer. They are still stuck in the old paradigm of interruption marketing. Good stuff.

Social Media

Social Media Media PR Webinar Metrics

The 39 Social Media Tools I’ll Use Today

Online Marketing Institute

OCTOBER 31, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media

Social Media Paid Content Tools Media

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 23, 2010

Pattern recognition is available almost instantly, and companies can capitalize on just-in-time marketing and social CRM opportunities like never before. Concepts under consideration include a variety of different search results (not just by time, but possibly by relevancy or impact), analytics, RSS feeds, widgets and more.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. create their own badges etc?)

Analysis

Analysis Social Media Work Management Mobile Marketing

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

AUGUST 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Your Industrial Website Still Just a Business Card? The chart below shows how engineers and industrial buyers use the Internet in work-related purchases ( Source: 2010 GlobalSpec Industrial Buy Cycle Survey ).

Marketing Websites

Marketing Websites Marketing Budget Buying Cycle Web 2.0

4 Reasons the Social Business Evolution Starts Now

Convince & Convert

MARCH 2, 2010

The social media community is starving for a viable way to track customer behavior throughout all social outposts (as evidenced by the massive number of retweets for this post I mentioned recently about a new way to tie Google Analytics to your Facebook fan page ). link] Evo Terra That seems to be the angle Google has taken with Buzz.

Business

Business Paid Search Agency Social Media Analysis

B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

6 Required Competencies for Social Organizations | Conferences and.

Webinars

Trending Sources

Digital and Dollars – Successfully Adding Online Marketing to Your.

Webinars

How to Match 10 Key Success Metrics to Your Blogging Strategy.

Why Influence Mining is the Next Gold Rush | social crm | Social.

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

14 Things I Think I Think About Social Media

Convince and Convert Blog: Social Media Strategy and Social Media.

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Success Metrics and Premature Calculation | Social.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

RIP 3 Ways Facebook is Killing Your Website

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

The 39 Social Media Tools I’ll Use Today

Convince and Convert Blog: Social Media Strategy and Social Media.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Is Your Industrial Website Still Just a Business Card?

4 Reasons the Social Business Evolution Starts Now

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