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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter users frequently exchange information about products and services.”

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

The case exemplifies an integrated approach to CRM, customer research, SEO, web design, content development, and social media marketing that I think you’ll enjoy! Increase awareness of using eCommerce as a shipping solution — a big change for traditional customers.

Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year.

Stats 77

The Future of CRM is Customer Engagement

Marketing Action

What’s the future of customer relationship management (CRM) and what does it take to create lasting customer engagement? ACT-ON: The most successful companies are those that are customer-centric and know how to sell the way the customer wants to buy. Both customer-centric.

CRM 54

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes&# and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? you turn your customers into company/brand ambassadors.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. • Give students service learning and volunteer opportunities or requirements.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Largely using humor as a way to hook and engage customers and new customers.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. Oct, 2010 at 9:39 am A comment and a question. Oct, 2010 at 12:09 pm Hi Hakan, Thanks for the comment. Oct, 2010 at 10:36 am Great post.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Twitter users frequently exchange information about products and services.&#.

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Copyright © 2010 Tiecas, Inc.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. The table below throws in a reasonable guess for 2008 as well. at the end of 2010.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. The focus is squarely on you, your company and its products and services.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. Are your company, products and services visible in various online channels used across the stages? Copyright © 2010 Tiecas, Inc.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner.

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte. P&G had actually begun shipping the new product in August, 2008, more than 18 months before it was announced.

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. There is a big difference between what B2B customers say they want and what really drives their purchasing decision.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers.

Blogger: Redirecting

Buzz Marketing for Technology

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 GooglePush-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Copyright © 2010 Tiecas, Inc.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products.

Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Unfortunately, these blacklists also contain many legitimate email service providers. Just a few spam complaints can land an email service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of email sent is extremely low. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.

CPM 4

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Date set up: 7th Feb 2008. BT Global Services. @bt_gs. Date set up: 4th March 2008. Date set up: 29th May 2008. Date set up: 21st Jun 2008. Date set up: 22nd October 2008. Date set up: 31st Oct 2008. Date set up: 29th Jan 2010.

Just how connected are the world’s top 5 IT services companies?

Earnest about B2B

Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. So the top 5 under scrutiny (as defined by Services Top 100 ) . But first a minor disclaimer: our study was carried out over a week in mid-May 2010.

2010 B2B Marketing Budgets and Mix Trends Research

delicious b2bmarketing

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. Almost half (49%) employ corporate blogging, a number much higher than the 32% who embraced this digital medium in 2008. Marketing budget allocations for 2009 looked identical to 2008, with marketers spending less on trade shows, for example, by attending fewer of them. Their activities enrich and inform our products and services.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing.

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

B2B 2

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

I make my living providing marketing services including designing and marketing industrial websites. Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. Copyright © 2010 Tiecas, Inc.

Is Your Industrial Website Still Just a Business Card?

Industrial Marketing Today

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Kerry OMalley September 28, 2010 at 4:01 pm Excellent post, Achinta.

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input.

B2B 2

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service?

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

We already have lots of brochures and data sheets to give to our prospects and customers. Copyright © 2010 Tiecas, Inc.

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability? Is it so outdated that you avoid sending prospects and customers to your site? This trend towards lower-cost content marketing is likely to continue well into 2010.