Trending Articles

Empathy, Web & People: Improving The B2B Customer Experience

Type A Communications

January 16, 2018 by Carlos Hidalgo Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution.

11 Habits of Highly Effective Marketing Technologists

chiefmartech

The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.

Trending Sources

How to Get Better at B2B Lead Generation

Only B2B

All marketers agree that B2B Lead Generation is the biggest challenge that they face. One of the main reasons why this is the case is because companies tend to disregard Outbound Marketing tactics for generating qualified leads.

Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point

Content Standard

As soon as content marketing took off as an industry term, so appeared the naysayers.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Facebook's News Feed Will Once Again Focus on Friends and Family

Hubspot

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often.

Robot Writing, AI, and Marketing: It’s the End of the World as We Know It

Content Standard

Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. Oh, hang on.

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

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How I Learned the Hard Way Not to Associate My Company With Buzzwords

Hubspot

"Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago.

What Cards Against Humanity Can Teach Marketers About Content Personalization

Modern B2B Marketing

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”

Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience

Modern Marketing

The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

B2B Marketing: The Biggest Opportunity In 2018

Canadian Marketing Association

By James Chalmers of CMA's B2B Council. The following is the first in a series of blog posts by various members of the CMA B2B Marketing Council. The series will discuss all things B2B Marketing and is aimed to educate and inspire you to become a stronger B2B Marketer.

27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

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Is This The End of Email Marketing? How to Survive the GDPR Regulations [Video]

Hubspot

Daily gdpr

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5 Time Management Tips From an Expert*

Modern B2B Marketing

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think).

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself

Contently

Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel.

Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers

Content Standard

?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about).

A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)

SnapApp

. For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product.

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

Hubspot

The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

3 Technologies to Watch (and Use) Today

Modern B2B Marketing

Marketing is going through a technology revolution. Bold statement, right? For proof, just take a look at Marketo’s 2018 Predictions , and you’ll find a beefy technology section as well as numerous predictions that are fueled, if not dependent, on advancing technology.

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

Lattice

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet

Only B2B - Untitled Article

Only B2B

14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

What to Do When Your Content Falls Flat: 6 Ways to Recover

Hubspot

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.

5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question.

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4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.