Sat.Sep 23, 2017 - Fri.Sep 29, 2017

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

Trending Sources

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Lately, it seems like the Internet is the least safe place you could spend your time. Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year.

Machine Learning and AI Marketing Trends to Watch for 2018

B2B Marketing Insider

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

The Importance of B2B Storytelling

B2B Marketing Insider

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Marketers Struggle to Assess Their Cross-Channel Strategies

KoMarketing Associates

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there.

The Content Production Imperative

Kapost

Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

How the Rise of Data is Propelling ABM Success

Leadspace

This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

B2B Marketing Trends and What They Really Mean

PureB2B

2017 is flying by. It’s time to review the key B2B marketing trends that have popped up so that you can evaluate the success of your B2B strategy. Remember, it’s all about context. It’s nearly useless to know about the trends if you’re not fully aware of what they mean for you and your company. We’ve picked the year’s 5 most compelling trends in B2B marketing to tell you exactly what they mean for your business: The Success of Account-Based Marketing.

Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. Today, I’m excited to announce Terminus’ new integration with HubSpot!