Webbiquity

SEPTEMBER 19, 2017

In other words, marketing success correlates weakly, if at all, with whether a content team focuses primarily on producing blog posts, ebooks, social media campaigns, podcasts, or webinars. Tweets and YouTube videos may be the “bookends” of social content strategy. And other forms of content each have their place.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. Think about guest blogging opportunities or collaborating on an exclusive piece of gated content such as a white paper, case study , or webinar.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Biznology

MARCH 1, 2019

It’s not that they’re uninterested or negligent — they may spend more time doing research, but they’re less likely to read your white paper or visit your website. For technology-related videos, YouTube rules. So video can can help with trust issues, too, since Google search results tend to favor YouTube video.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. Start a podcast, blog or YouTube channel. Plenty of industry-specific outlets provide up-to-date news about trends and forces affecting industries.

Work Management 115

Work Management Marketing Management Training Vendors 115

The ABM Agency

AUGUST 30, 2020

Start with a webinar ? Turn it into a YouTube video, IGTV, and Instagram Stories. Your webinar takes effort to produce; don’t let the amazing content generated in real-time die out. Use them in a blog post, email, programmatic, white paper, or e-book. Turn it into a blog post or YouTube videos.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Share your videos on your website, social media channels, and YouTube to reach a wider audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Porch Group Media

MAY 27, 2021

This is followed by YouTube and WhatsApp, each at 2 billion users. While Facebook may have the largest numbers of users, YouTube by far has the most number of visits. For example, 85% of TikTok users aged 16 to 64 use Facebook, and almost 95% of Instagram users in the same age group also use YouTube. billion users.

Social Media 80

Social Media Social Marketing Webinar Metrics Optimization 80

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. With social media-based video platforms TikTok and YouTube hitting all-time highs in popularity, people now expect engaging moving graphics in all their digital interactions.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. However, the numbers show that some of your videos on DIY how-tos you’ve posted on Pinterest and YouTube have gained a wide female audience. We tricked you! But don’t despair.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

BenchmarkONE

NOVEMBER 10, 2022

Lots of marketers turn to social media and Youtube. Webinar Funnel. The webinar funnel is a marketing funnel that attracts visitors by way of webinar promotion and registration, converts them to leads, and finally turns them into paying customers. It will also indicate who is in your webinar funnel. .

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. The demand for short-form videos reached nauseous heights with the explosion of platforms like TikTok, Instagram Reels, and YouTube Shorts—with no signs of slowing down.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for YouTube. YouTube has two billion active users across the globe. More than 1 in 4 people globally use YouTube to discover and access news content. internet users between the ages of 18-44 say they use YouTube. Mobile devices account for more than 70 percent of YouTube watch time.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

markempa

DECEMBER 19, 2016

Like a lot of B2B companies, the Act-On team was using eBooks and live-casting webinar videos to drive a high volume of the leads. Gradually, the team began to see a decline in the percentage of people registering for webinars and a further decline in the percentage of people who attended the live event. Not so with video.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Webbiquity

MAY 20, 2010

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? What exactly is “Web 3.0?&# Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

by Seth Resler Did you miss our webinar on inbound marketing? Watch the video below or on YouTube , grab the webinar slides or check out our awesome new white paper on How to Multiply the Effect of Your Inbound Marketing. Don’t worry – we’ve got you covered. Want to know more?

Inbound Marketing 48

Inbound Marketing Webinar Metrics Effectiveness Marketo 48

Martech

DECEMBER 28, 2022

(If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . Ironically, I listened to a great webinar recently while walking my dog that outlined one of my top trends for 2023 — the need to move our audiences from passive to active participants.

Trends 120

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 120

PathFactory

FEBRUARY 8, 2021

using a blog post to provide information and a script for a YouTube video). Rather, you can take advantage of existing content as the foundation for your social media posts, videos, and webinars. Whether it’s an in-depth video from a speaker or a white paper ask yourself: will my audience want to submit their email address to get it?

ROI 75

ROI Advertising Mediums Youtube Webinar Metrics 75

Valasys

JANUARY 17, 2020

Webinars: Both live as well as recorded webinars are an effective medium to win over the trust of B2B customers by engaging with them & resolving any concerns that they might have White Papers : White papers are often elaborate & specifically written pieces of content to resolve specific pain-points of the customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . YouTube TrueView for Action ads. Host a virtual event or webinar.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

SmartBug Media

MARCH 19, 2020

Point viewers to your website for a free white paper, more information, or a discount offer. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. But don't let it get lost.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Webbiquity

JUNE 25, 2012

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Leadspace

AUGUST 15, 2019

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. No, you don’t need to have a professional video done to benefit from websites like DailyMotion and YouTube.

Webcast 48

Webcast Business Case Studies Case Study 48

LeadSquared

JANUARY 28, 2015

The webinar on ‘7 Killer Content Marketing Strategies for 2015’ conducted by our expert content marketer, Meenu Joshi and LeadSquared CEO, Nilesh Patel was a huge success. We saw a record number of registrations for the webinar. You can watch the webinar recording here: View the Recording. You should look at blogging as well.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Webbiquity

JUNE 16, 2015

– Webinars (63%). – White papers and research reports (59%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Less than a third said webinars, while a quarter value inforgraphics and social media activity. (

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

KoMarketing Associates

MAY 1, 2013

Webinars/webcasts (88%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). YouTube (69% vs. 61%). How Are They Doing It? Videos (87%). Case studies (86%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. Sure, in theory, anyone with a Webcam and a YouTube account can create and share video content, but is the lack of production quality worth the risk to your brand? So why don’t more B2B companies use video? Enter Animoto.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

NOVEMBER 9, 2010

I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey. For more email design tips, download a free copy of our white paper: “ Top 10 High-Tech E-Mail Marketing Mistakes.&#. Introduce the call to action earlier. View the Webcast Now.”.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

KEO Marketing

JUNE 10, 2016

White Papers. Succinct product videos on YouTube can catch their attention and direct them to your website to download white papers and case studies. Placing links to videos and papers on Google+ will have a positive impact as well. It is also possible to perform a live video on YouTube. Preference.

Enterprise Management 48

Enterprise Management Work Management Marketing Management B2B Marketing 48

seo.co

MARCH 28, 2021

Courses/webinars. Most businesses sell courses as products and/or use webinars to sell products. Create a Podcast or YouTube Channel. A podcast and/or YouTube channel could fill that role. If you’re using a scale of one (small action) to five (significant action), downloading a free white paper would be considered a one.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Here are 20 ideas. Build your email subscriber list.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Vidyard

JUNE 3, 2015

Vidyard, Vimeo, and YouTube allow users to choose their own image, and Vidyard even allows you to A/B test which one is best. If it’s about a white paper, encourage them to download it. Listen to the full webinar, and check out the goodies Unbounce created to help you measure the effectiveness of your own landing pages.

Landing Pages 50

Landing Pages Peer-to-peer CAN-SPAM Click Rate 50

NuSpark Consulting

SEPTEMBER 9, 2012

The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Promote offers, content, webinars, or free demos/trials. . • Gender and Age. Just recently, Google added these demographic criteria to allow further audience refining. . Here are some examples. Additionally, think about lead nurturing.

Display 100

Display Advertisements Advertising Lead Ranking 100

EMagine B2B Blog

FEBRUARY 2, 2015

I want to extend a big “thank you” to all of those who attended the webinar that Allie Viau and I hosted on Tuesday, January 20, 2015. If you missed it, you can access the full video of B2B SEO: 10 Mistakes You Don’t Know You’re Making [YouTube] now.

Webinar Metrics 40

Webinar Metrics SEO B2B Landing Pages 40

QuanticMind

NOVEMBER 9, 2017

Generally, you can help that process along with some kind of gated offer, such as a free white paper report or webinar signup, which gets sent to your visitors after they fill out a lead capture form. These ads are shown as pre-roll ads before YouTube videos.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56