Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Use your data and analytics as your north star.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

OCTOBER 16, 2018

Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Amplify Your Content Through Vertical Websites. Vertical websites are essentially crowdsourced online trade publications.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Seismic

AUGUST 17, 2020

Guest blog post by Bobby Martin, CEO and co-founder of Vertical IQ. The partnership between Seismic and Vertical IQ is similarly appealing to bankers and other financial professionals. The conjunction of Seismic and Vertical IQ is a natural progression of this trend. Free webinar. We all like convenience. 19 at 2 p.m.

Efficiency 105

Efficiency SMB Verticals API 105

Launch Marketing

APRIL 11, 2018

ON24, a leading webinar marketing platform, recently published their 2017 Webinar Benchmarks Report that provides great information for marketing professionals that are involved with webinar planning and promotion. We’ve summarized the findings below on planning and promoting a webinar. Scheduling a Webinar.

Webinar Metrics 54

Webinar Metrics Promotion Planning Practices 54

Contify

AUGUST 25, 2020

This complimentary webinar is scheduled from 11 AM to 12 PM ET on Wednesday, 16 September 2020. This webinar will provide guidance to help business professionals unlock growth through an asymmetric ‘Primary + Secondary’ intelligence advantage. To register for this upcoming webinar, please click here.

Advertising Agencies 64

Advertising Agencies Webinar Metrics Enterprise Management Work Management 64

Contify

SEPTEMBER 24, 2020

The webinar was hosted by Contify, a leading competitive intelligence company. The webinar focused on the evolving nature of competitive market intelligence and provided an essential guide to business professionals for augmenting growth with the integration of ‘Primary and Secondary’ intelligence advantage.

Webinar Metrics 52

Webinar Metrics Research Marketing Management Optimization 52

Vision Edge Marketing

DECEMBER 13, 2022

Perhaps even a third level, such as webinars, tradeshows, etc. Rather than talking about the cost of activities and tactics, such as content writers and webinars, the conversation is about the investment the function needs to implement the activities, tactics, and programs that bring the strategies to fruition.

Budget Programs 209

Budget Programs Allocation Trade Show Marketing Budget 209

Zoominfo

OCTOBER 18, 2022

The level of competition in your industry or vertical, general awareness of your product category, and total addressable market (TAM) should all inform your go-to-market motions, and also dictate where you allocate your resources. Demand creation Includes webinars, white papers, and product trials 3.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

The Point

MARCH 18, 2020

Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. Conduct a content audit to identify gaps in your current library by vertical, persona, and buying stage. Repurpose existing content with a message that’s more in keeping with current conditions.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Point

MAY 19, 2020

2 A core engagement program that runs indefinitely, one that delivers a regular stream of informational content to all prospects in a pre-defined sequence, can be paused at any time to allow for tactical batch sends (ex: Webinars), and is regularly augmented by new or replacement content.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Marketing Craftmanship

MAY 13, 2020

Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic. factor in your webinar content. Earned media has the highest value on the credibility scale. If the process yields any new customers, the event is considered a success.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

ClickZ

JUNE 6, 2020

76% of marketers saw webinars as a good source to drive more leads. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . Here are some key takeaways: 76% of marketers saw webinars as a good source to drive more leads. C-Suite executives vs Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. A: Well, it feels like forever since I first took Modern Marketing to the webinar and event speaking circuit, and it has certainly evolved since!

Planning 322

Planning Analytics Enterprise Management Work Management 322

Ataccama

MAY 10, 2022

Andy Hayler and his team conducted research into 140+ data governance programs across a range of verticals & shares his findings in this webinar.

Research 52

Research Verticals Webinar Metrics 52

6sense

JANUARY 24, 2022

In a recent webinar, Grace Kupczak, 6sense’s Digital Strategy and Growth Marketing Manager, sat down with PathFactory CSM Carly Huizenga to discuss the importance of dynamic, personalized content in marketing and sales. Don’t Forget Verticalization. And a lot of that has to do with verticalization.”.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

markempa

JUNE 9, 2014

Although Shelby’s example was rooted in Adobe’s webinars, the principles are transferable to your own unique situation. Shelby explained that one of her first challenges in revamping Adobe’s content marketing was rooted in moving from “one-off” webinars to a strategy that focused on specific targeted verticals.

Lead Generation 120

Lead Generation Sales Qualified Leads Lead Gen Lead Scoring 120

Webbiquity

MAY 30, 2019

For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. Or you could offer them a discount on one of the products or services that were mentioned during the webinar. Image credit: 6 Essentials for email targeting.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Companies that prioritize first-party intent data are 2.3

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

NOVEMBER 6, 2023

Move into verticals. Moreover, our strategy extends to hosting webinars and podcasts featuring renowned industry experts. The bonus here is that we can reuse webinar materials in cold outreach, emphasizing our expertise to potential clients. Target specific industries : Broad targeting can be ineffective.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Seismic

JUNE 17, 2019

So, in an industry that operates across each and every vertical, let’s take a look at the current challenges telecom providers are facing and the ways in which sales and marketing teams can overcome them to build better relationships with their customers and maintain their legacy brand. Learn more, join our upcoming webinar.

Digital Transformation 45

Digital Transformation Webinar Metrics Bundling Ad Building 45

ViewPoint

APRIL 24, 2018

The top 30% of your prospect base (larger organizations, in the right verticals, with the optimal environment, etc.) should be pulled out of automated marketing campaigns: If you wait for these targets to raise their hands by downloading a whitepaper or attending a webinar, you are going to lose to more agile competitors.

Validation 168

Validation Marketing Automation Lead Scoring Lead Ranking 168

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. Some ESPs are focused on serving a particular industry vertical, while others offer broad appeal. How to get more out of your current ESP. Additional Resources.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

BenchmarkONE

JUNE 25, 2020

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Don’t miss: The Founder’s Project , a vertical geared explicitly toward showcasing the people and practices behind some of today’s most interesting and inspiring businesses.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Seismic

JANUARY 7, 2020

Guest article by Bobby Martin, CEO & Co-Founder of Vertical IQ. And this is where I got the idea that would eventually evolve into Vertical IQ. With actionable, easy-to-digest content covering more than 500 industries, Vertical IQ quickly turns you into an industry expert, helping you land new business and retain existing clients.

Ideal Customer Profiles 58

Ideal Customer Profiles Personalization Verticals Work Management 58

LeanData

MARCH 24, 2021

That was the subject explored in depth during the OpsStars webinar, “ Building Airtight Sales & Marketing Alignment for Extraordinary ABM ,” featuring Pat Oldenburg, Vice President of Demand Marketing and Operations at ServiceMax, Kory Geyer, Vice President of Revenue Operations at 6sense, and Jay Vira, Senior Solutions Consultant at LeanData.

Account Based Marketing 83

Account Based Marketing ABM Marketing Analytics Tools Top of Funnel 83

Anything Goes Marketing

MAY 3, 2007

Have you ever signed up for a webinar that your really wanted to go to but then when the day of the webinar came you said to yourself, "I don't have time for this ^&%#". How do you increase actual webinar attendance? Chad Tags: B2B Webinars , webcasts , Outlook Calendar. Hope this helps! Hope this helps!

Webcast 100

Webcast Webinar Metrics Verticals Tagging 100

Seismic

NOVEMBER 9, 2020

In a recent webinar, one of Seismic’s clients, Fulton Bank, shared an example of just such a client experience which their banker was able to deliver with content created in Seismic, powered by data from industry intelligence provider Vertical IQ.

Work Management 98

Work Management Service Class Verticals 98

Heinz Marketing

APRIL 26, 2023

You can start by vertical and then further segment those accounts based on their intent and engagement level. This can include white papers, case studies, webinars, and other resources that address the specific challenges and opportunities of each segment. You can also build a target account list based on your pre-defined ICP 3.

Ideal Customer Profiles 102

Ideal Customer Profiles Multi-Channel Account Based Marketing Outreach 102

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91

Heinz Marketing

FEBRUARY 17, 2021

It also includes any webinars you’ve done in the past, video clips, blogs, articles, etc. Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. Re-engagement nurture.

Top of Funnel 132

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 132

Conversica

SEPTEMBER 12, 2018

Welcome back to our five-part series on the rise of AI. In part four of this series, we took a look at how legal and regulatory professional are using AI to examine risks and improve performance, and how those in the science fields use AI to push their research further.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

PureB2B

APRIL 26, 2022

B2B technology, like any industry vertical, comes with its own set of unique challenges. 43% of tech buyers are very interested in webinars when considering purchasing from a new vendor. Thought webinars were simply a pandemic-driven craze? In a sector that shows no signs of slowing down, things change often and fast.

Stats 62

Stats B2B Thought Leadership Campaigns B2B 62

Ontraport

JANUARY 13, 2020

For example, if you run a membership site specializing in hair tutorials, the “good” level might offer the basic video training courses, the “better” level might offer access to a weekly live webinar in addition to the video course, and the “best” may give members a free pass to your annual in-person hair styling skills training.

Verticals 52

Verticals Content Webinar Metrics Blogger 52

Zoominfo

APRIL 16, 2018

He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. Keenan is a PSIA Certified Level 2 ski instructor.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

BOP Design

JUNE 24, 2020

The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. Typically people associate chat with B2C marketing but we recommend a chat feature on all websites we launch, no matter the product, service, vertical, etc. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Biznology

FEBRUARY 6, 2017

I think the traditional categories of testimonial, webinar, explainer, etc. The more pervasive personal video streaming and messages become, the less relevant categories such as webinar, slideshare, explainer, tutorial, and commercial become. Here’s where I think B2B sales and marketing video is headed this year. More formats.

B2B Sales 80

B2B Sales Advertorials Trends Video Marketing 80