Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Keep reading to learn all about spam traps and how to avoid them! What is a spam trap?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

APRIL 17, 2018

Implement email validation. A single bounce might mean the recipient has a full inbox or their server experienced technical problems– but several bounces almost always indicates an email address is no longer valid. But, we can stay on top of this problem by performing ongoing data maintenance. Keep reading.

Lead Ranking 224

Lead Ranking Lead Scoring CAN-SPAM Data Hygiene 224

Only B2B

JUNE 12, 2023

However, without proper data hygiene practices, CRM data can quickly become messy and unreliable. Dirty data can have severe consequences, including inefficient processes, missed opportunities, and compromised decision-making. So, buckle up and get ready to clean up your CRM data!

Data Hygiene 62

Data Hygiene CRM Optimization Marketing Management 62

DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It? deliverability rate.

Work Management 98

Work Management Marketing Management Validation Software 98

Liveintent

FEBRUARY 16, 2023

Data hygiene is a critical component of any successful business. People and businesses across the globe are generating more and more data daily. And, with more data comes a greater responsibility to properly verify, connect, audit, cleanse, and qualify that data for use. That’s where data hygiene comes in.

Data Hygiene 62

Data Hygiene High Quality Lead Work Management Mobile Advertising 62

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. It’s also important to minimize manual data entry as much as possible, eliminating human error. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

ClickDimensions

APRIL 14, 2025

Data Hygiene Your email list is only as good as its data. Validate Email Addresses: Use tools to verify email addresses and remove invalid ones. These changes emphasize the importance of authentication, data hygiene, and providing easy unsubscribe options. Keeping it clean and up-to-date is essential.

Deliverability 59

Deliverability Data Hygiene CAN-SPAM Phishing 59

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Simply detecting a valid inbox via email verification does nothing to reduce the likelihood of hitting a spam trap. What is a spam trap?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data.

Data Hygiene 66

Data Hygiene Marketing AI Lead Ranking Account Based Marketing 66

Zoominfo

APRIL 9, 2024

At this stage, it’s time to apply those rules, determining which data to purge and which data to keep and expand upon. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

CRM 130

CRM Data Hygiene Zoominfo Work Management 130

Martech

JANUARY 15, 2025

Bad data leads to poor predictions, bias, flawed insights and unintended outcomes. To address these risks, companies invest heavily in data cleaning, validation and governance an essential, time-consuming, complex process.

Marketing AI 59

Marketing AI POS Data Hygiene Merchandising 59

Martech

JUNE 21, 2022

.” Data quality assessments can help determine how well your information stacks up to the dimensions of high-quality data, which are weighted according to their importance to your organization. He added, “Data hygiene would be increasing the accuracy of that dart.” These can include: Accuracy.

Data Hygiene 119

Data Hygiene Ideal Customer Profiles Conference Lead Scoring 119

Directive Agency

APRIL 9, 2025

Lack of Validation Against Closed-Won Data A lead scoring strategy is only effective if it maps to closed revenue. Models should be continuously refined using historical closed-won data to ensure scoring reflects what actually drives pipeline progression. Deduplication tools ensure operational efficiency at scale.

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Qualified Leads Hubspot 52

ClickDimensions

DECEMBER 19, 2024

Keep it Clean and Tidy Keeping good data hygiene is as important as washing your hands for 20 seconds! You could spend hundreds of thousands buying the most expensive CRM on the planet it will be utterly useless if the data it holds is dirty, corrupt, and outdated. Overcomplicated information is usually entered incorrectly!

Marketing Automation Services 59

Marketing Automation Services Marketing & Strategy Marketing Strategy Planning 59

TowerData

MARCH 11, 2019

At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email Validation to ensure they capture and maintain good data.

Validation 58

Validation Deliverability Data Hygiene Email Marketing 58

Zoominfo

FEBRUARY 21, 2024

So when UnboundB2B began evaluating additional data providers, the directive was clear: it couldn’t cut corners with quality. “In our industry, a 50% data validity rate is often seen as sufficient. UnboundB2B initially tried a three-month trial of a lower-cost data service. Make them wildly successful.”

Top of Funnel 130

Top of Funnel Cost Zoominfo Data Hygiene 130

Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

LeanData

NOVEMBER 2, 2022

Clue #4 — Leadership has been commenting that pipeline data seems inaccurate. You’ve got dirty data. . Why You Should Care About Data Hygiene. Data is the fuel for your organization’s decision-making. Dirty data will make your marketing team send the wrong leads to sales. Just sayin’.

Work Management 98

Work Management Data Hygiene Marketing Management Marketing Analytics Tools 98

Zoominfo

MARCH 15, 2024

This CRM hygiene checklist, developed by the data experts at ZoomInfo, offers a step-by-step guide to creating a scalable, clean CRM that’s primed for the next phase of AI-enabled growth. Completeness ratio against TAM: Measure how much of your total addressable market is covered by your current data.

CRM 130

CRM Enterprise Management Work Management Process 130

TowerData

OCTOBER 22, 2018

Email Validation and regular data hygiene is a key part of email marketing best practices.

Validation 41

Validation Data Hygiene Email Marketing Practices 41

Zoominfo

APRIL 9, 2024

The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process. Best practices: Regularly run data validation exercises. It frees up bandwidth and creates a solid foundation for the next phases of growth.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

Zoominfo

JULY 10, 2018

Or do you rely on manual data entry? Eliminate unnecessary form fields, relabel anything that seems confusing, and use form validation to acquire certain data points. . As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

OCTOBER 26, 2020

The smallest bit of prevention can counteract time and resources waste spent on data decay mishaps. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools.

Data Hygiene 100

Data Hygiene Zoominfo B2B B2B Sales 100

Only B2B

OCTOBER 7, 2022

How will you keep tabs on the condition of your data? How will you consistently manage data hygiene? Learn where the majority of data quality issues arise. Recognize false data. Recognize the underlying cause of the data issue. Create a strategy for maintaining the integrity of your data.

Data Hygiene 117

Data Hygiene Paid Search Agency Work Management Customer Satisfaction 117

SmartBug Media

FEBRUARY 22, 2021

Practice stellar data hygiene. Junk data doesn’t help anyone. Before you integrate HubSpot and Dynamics, make sure your data is clean. There are few secrets to crafting better data hygiene: Clean up HubSpot: It’s best to start by making sure you’re capturing relevant data in HubSpot before you connect your information.

Hubspot 95

Hubspot Data Hygiene Sales Qualified Leads Tips 95

Valasys

DECEMBER 11, 2024

Regularly Audit Your Data Set up processes to: Periodically review data for accuracy and consistency. Maintain a culture of data hygiene within your organization. Leverage Unified Data for Insights Once data is linked and cleaned: Analyze it to uncover trends and customer preferences.

Marketing Budget 40

Marketing Budget Marketing Management Marketing & Strategy Marketing Strategy 40

Martech

APRIL 17, 2024

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. Going through the authentication process with SPF , DKIM and DMARC will validate your domain as a legit sender, so your emails don’t get flagged as spam. A lack of domain authentication.

CAN-SPAM 114

CAN-SPAM Data Hygiene Domain Privacy 114

DealSignal

MARCH 11, 2019

Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services De-duplication Data Hygiene 78

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices.

Forecasting 218

Forecasting CRM Process Organic Leads 218

Binary Demand

JULY 21, 2023

You can rely on your sales team to update and clean your data and remove bounced emails and outdated contacts. Alternatively, you can leverage third-party tools like email validation services to cleanse your data efficiently. If you’ve purchased data, this can be done through tools, services, or by your data provider.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

SmartBug Media

JUNE 2, 2021

If you have data on contacts that don’t matter, automatically came with your CRM, and so on, it might be time you remove it from your database—especially if it could skew results or confuse the data analyst. Validate Your Data Regularly. Data cleaning isn’t meant to be a one-and-done project.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Zoominfo

AUGUST 2, 2022

Key Features: Accurate profiles of over 100 million companies and over 340 million professionals, with data on over 11 million C-level profiles More than 1.5 Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Win Faster.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 130

Zoominfo

APRIL 9, 2024

To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements. The CRM Hygiene Series This blog is part of a comprehensive series of guides that dive deeper into each of the five steps in the CRM data hygiene process.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

Biznology

JANUARY 30, 2015

But also keep in mind when importing data to enhance your records that appended data will always have its limitations, and is best viewed as directional, versus real “truth.” Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Orange Owl Blog

DECEMBER 28, 2024

Cross-Functional View : Integrated data provides insights into how different marketing channels or campaigns interact, helping identify areas of synergy or improvement. Maintain Data Hygiene Regular Updates : Ensure data accuracy by routinely updating records, removing duplicates, and validating information.

Marketing AI 52

Marketing AI Cost per Lead Lead Ranking Marketing Report 52