Zoominfo

OCTOBER 5, 2021

Scenario Pull a list of companies that are using competitive technology. Reach out to those companies and invite them to participate in a side-by-side comparison of the two solutions to demonstrate your product’s unique strengths.

Zoominfo 100

Zoominfo Comparison Template Paid Search Agency 100

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Technographic data : Know what technologies a company already uses and what they’ll buy next, so you can identify accounts that are the perfect fit for your business. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

DAGMAR Marketing

APRIL 24, 2024

As our digital environment becomes saturated with useful artificial intelligence tools (AI) , the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion. The power of emotional appeal can influence even the most hesitant consumer.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Martech

SEPTEMBER 9, 2022

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. If this is a slowdown in comparison with the last few years, it still shows a willingness to spend even in an uncertain economy. Spending increased 20.9% Why we care.

Spending 110

Spending Emarketing Gartner Comparison 110

Biznology

DECEMBER 6, 2019

For many B2B products and services, technology itself is a big differentiator. But vendors of technology solutions that provide this competitive advantage often struggle to differentiate their own solutions. ” The post Use Video to Differentiate Your Technology Solution appeared first on Biznology.

Differentiation 151

Differentiation Video Marketing Gartner Vendors 151

Webbiquity

APRIL 14, 2020

But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? NOTE: The following charts compare the responses of technology marketers (those in the software or media/Internet/telecom segments) to non-tech B2B marketers (primarily manufacturing, business/financial services, and construction) excluding healthcare.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Search Engine Journal

FEBRUARY 16, 2022

Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight web technology that received a similar push in its early years. The post Google Web Stories – The New AMP? appeared first on Search Engine Journal.

Google 92

Google Comparison SEO 92

Martech

OCTOBER 25, 2022

Also included in the report are profiles of 10 top vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. More MarTech Intelligence Reports These comprehensive guides will help you evaluate, select, purchase, and implement key marketing technology solutions. Can’t see the form?

Email Marketing 101

Email Marketing Comparison Vendors Ideal Customer Profiles 101

sagefrog

APRIL 16, 2024

Offering detailed product information and comparisons during the consideration stage can help prospects make informed decisions. You’ll also need to develop content that addresses the needs you’ve identified in the buyer’s journey stages, focusing on education, comparison, and decision-making support.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Martech

NOVEMBER 16, 2022

Customer sentiment metrics including comparisons with competitors. On the other hand, if you’re in the business of buying marketing technology, it’s useful to know the kinds of data vendors are gathering in order to better sell to you. The data is, however, being made available through the new dashboard. Get MarTech!

Marketing Analytics Tools 120

Marketing Analytics Tools Advertising Agencies Vendors Comparison 120

ClickZ

JANUARY 12, 2024

Specifically, the report reveals that brands prioritizing long-term brand awareness strategies can improve their ROAS by 42% and decrease acquisition costs by 35%, in comparison to brands that concentrate exclusively on conversion-focused activities. which prioritise consumer privacy over technological efficacy.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

FEBRUARY 2, 2023

However, be sure to give the same list of capabilities/use cases to each vendor to facilitate comparison. Questions for stakeholders as you set up demos Set up COP demos within a relatively short time frame of each other to help make relevant comparisons. This is an individual preference. What new features are the vendor considering?

Marketing Automation Services 112

Marketing Automation Services Enterprise Management Work Management Marketing Management 112

Zoominfo

FEBRUARY 10, 2021

“Too big to take advantage of government handouts and business breaks, and too small to have the influence and power of global giants … many [mid-sized businesses] receive little support in an increasingly competitive, regulated, and technology-focused world.”. Talent retention is another area that medium-sized businesses struggle with.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). A comparison of major LLMs If I had to choose only one AI tool, it would be OpenAI’s ChatGPT. One and done?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Webbiquity

AUGUST 4, 2020

A final, sometimes overlooked element, is your webinar technology platform. A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. This was the second in a series of four posts focused on remote work technologies.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

JUNE 17, 2022

This is an individual preference, however, so be sure to give the same criteria to each vendor to facilitate comparison. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Identity resolution technology connects those identifiers to one individual. What the tools do.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Velocity Partners

JANUARY 24, 2024

The thing B2B companies can steal from Spotify Wrapped is to build an experience that triggers the same social comparison instinct, but leverages it towards a commercial outcome. It’s an interesting idea by itself – but to really dial up the FOMO (and activate the social comparison instinct) we paired it with a competitive benchmark.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Webbiquity

NOVEMBER 12, 2018

And marketing technology can help, from ideation and research through production, promotion, and analytics. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017. Spending on marketing technology (martech) consumed 29% of budgets this year, up from 22% in 2017.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

DivvyHQ

DECEMBER 17, 2021

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a content marketing platform comparison series, we’re digging into the similarities and differences between DivvyHQ and Welcome (formerly Newscred).

Content Marketing 82

Content Marketing Comparison Planning Enterprise Management 82

Blue Flame Thinking

JUNE 28, 2023

It’s hard to measure campaign success without comparisons. Take Advantage of New Technology and Trends With the launch of new technologies such as AI content creation tools, you need to stay ahead of the curve. Determine Objectives and Set Goals Be clear on what you want to accomplish, as this will direct how you move forward.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Consider the quality of each competing product, including its user experience and technological capabilities.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Martech

JANUARY 6, 2022

This is an individual preference, however be sure to give the same list of capabilities to each vendor to facilitate comparison. You want to set up demos within a relatively short timeframe of each other to help make relevant comparisons. Identity resolution technology connects those identifiers to one individual. Why we care.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Vendors 115

Contently

MARCH 7, 2023

For comparison, a lack of financial resources came in as the biggest challenge for the second-largest share of respondents. When asked about the challenges of creating great content, 65 percent of respondents included a lack of people resources among the answers. That is 15 percent—less than half of those that emphasized a shortage of people.

Planning 137

Planning Enterprise Management Paid Search Agency Content Marketing 137

DivvyHQ

OCTOBER 22, 2021

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. Today, we’re focusing in on the comparison between DivvyHQ vs. Contently. With the right platform, you can be more organized, productive and efficient. Which platform is the best fit?

Enterprise Management 81

Enterprise Management Comparison Marketing Management Content 81

Heinz Marketing

FEBRUARY 3, 2021

There are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. If you’ve ever seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic , you’ll agree with me. I’ll include solutions people are less familiar with and make sure to include the popular ones for comparison.

Marketing Automation Services 126

Marketing Automation Services B2B Account Based Marketing ABM 126

Marketing Insider Group

JUNE 1, 2021

However, you don’t yet have a comparison. Use technology to streamline this, so it’s always easily viewable and transparent. However, you might not have much data after only one month, but that’s your baseline. For example, when tracking organic ranking, you’ll know where you are on Google results in the first month. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Top Rank Marketing

SEPTEMBER 22, 2023

.” — @Mike_Allton of @Agorapulse Click To Tweet Almost 9 in 10 CMOs Around the World Agree That Brands Are Built Through Experiences 48 percent of CMOs and senior marketers have said that during 2023 technology that enhances the brand idea helps drive a great brand experience — up from 34 percent in 2022, while interface innovation, powerful ideas, (..)

B2B Marketing 121

B2B Marketing B2B Planning Branding 121

Biznology

JANUARY 31, 2020

Here’s a list of 30 things that, in my experience, are all-too-easily overlooked in the process of making videos to support technology solution selling. Differentiates solution decisively with comparison to alternatives. ? Organization. ? Team includes the people with the most customer and market insight. ? No vague promises. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Heinz Marketing

AUGUST 12, 2020

Tools and technology play an important role in sales and marketing, without them our jobs would be very manual and tedious, we’d probably be missing out on big business opportunities as well. The ever changing and rapidly expanding technology landscape provide infinite tools and technology to choose from. Commerce & Sales.

Ideal Customer Profiles 115

Ideal Customer Profiles Comparison Marketing Management Analysis 115

Martech

OCTOBER 13, 2022

Because they come from different worlds, there can be some head-butting and some frustration,” said Steve Petersen, marketing technology manager for subscription management platform Zuora, at The MarTech Conference. Here are four common marketing challenges where marketers and data analysts can help each other. “So

Work Management 104

Work Management Marketing Management Paid Search Agency Privacy 104

DivvyHQ

OCTOBER 8, 2021

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. Here's a head-to-head comparison of DivvyHQ vs. Wrike. But researching platforms to find the ideal tool is typically not a streamlined process. Need some help?

Planning 74

Planning Content Marketing Comparison Enterprise Management 74

Oktopost

SEPTEMBER 30, 2021

Listen to the podcast: For more thought leadership on AI and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Katie is deeply passionate about the intersection between AI, neuroscience, and technology and sees a bright future ahead as these fields continue to evolve and coincide.

Marketing AI 116

Marketing AI B2B Thought Leadership Thought Leadership Transparency 116

Aberdeen

APRIL 20, 2020

We found that Zoom has been the leading this pack through March and early April, garnering the vast majority of user traffic on educational webpages and webpages referencing downloading / installing a technology. Our data supports the proposition that these users are in fact using the technology. It’s All About Usage.

Buy 86

Buy Comparison Correlation Software 86

Biznology

SEPTEMBER 6, 2017

I’ve adapted this model to show how different kinds of tactical video might serve to advance the kind of buyer’s journey typically encountered in technology businesses. Some different styles of tactical video that provide meaningful content thoughout the technology buying team’s journey. Like this post?

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Martech

OCTOBER 31, 2022

By comparison, only 17% of those who feel their stack provides poor or very poor support do this. Only 5% said their stack didn’t contain redundant or never-used solutions, tools or technologies. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate.

Marketing Budget 98

Marketing Budget Budget Programs B2B Marketing B2B 98

DealSignal

JANUARY 28, 2024

This article offers an in-depth comparison between two significant players in the field DealSignal and SalesIntel , and proves why DealSignal is the best SalesIntel alternative. Innovative Technologies: Employs cutting-edge data verification techniques, continuous data updating, and AI-driven algorithms for data accuracy and dependability.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

PureB2B

APRIL 22, 2022

But given the often-complex nature of technology products and services, B2B tech companies do need to take a few extra steps to win over customers. When it comes to technology—especially SaaS solutions—customers have a ton of options when looking for a new product. Not exactly. They want their needs and pain points front and center.

Buyer Need 62

Buyer Need Marketing Management B2B Marketing B2B 62